Playtika (PLTK) Stock Price, News & Analysis

Company Overview

Playtika Ltd. is a leading developer and publisher of mobile and social games with a primary focus on free-to-play interactive entertainment. The company creates a diverse portfolio of titles that combine engaging gameplay mechanics with immersive social features, catering to a broad audience of casual gamers. Over the years, Playtika has built a reputation for delivering high-quality, user-friendly experiences that span a variety of game genres including social casino, match-3 puzzles, simulation, and strategy.

The company’s flagship offerings include a range of slot and casino-style games such as Slotomania and House of Fun, as well as social bingo and poker titles like Bingo Blitz and World Series of Poker – WSOP®. Alongside its casino catalog, Playtika has expanded into genre-diverse hits like June’s Journey, a hidden-object adventure, and Solitaire Grand Harvest, a modern spin on the classic card game. Each release is supported by continuous updates, in-game events, and community engagement initiatives designed to sustain player interest and foster long-term loyalty.

Headquartered in Herzliya, Israel, Playtika operates a broad international footprint with development studios and offices across North America, Europe, and Asia-Pacific. The company’s distributed model allows it to leverage local talent and market insights, tailoring game content and promotional strategies to diverse cultural preferences. Playtika’s global reach is further enhanced by partnerships with leading social media platforms and app stores, ensuring seamless access for millions of active users worldwide.

Founded in 2010, Playtika quickly garnered attention for its innovation in social gaming and was acquired by Caesars Interactive Entertainment in 2011. Following a period of private ownership, the company has continued to evolve under the leadership of co-founder and Chief Executive Officer Robert Antokol, alongside Chief Operating Officer Uri Shahak. Together, the executive team drives a strategy focused on organic growth, strategic acquisitions, and technological investment to maintain Playtika’s position at the forefront of the interactive entertainment industry.

Key Stats

• Today's Range: $4.47 to $4.55
• 50-Day Range: $4.49 to $5.29
• 52-Week Range: $3.97 to $8.80
• Volume: 287,168 shs
• Average Volume: 1.26 million shs
• Market Capitalization: $1.71 billion
• P/E Ratio: 11.99
• Dividend Yield: 8.78%
• Price Target: $7.68
• Consensus Rating: Moderate Buy

Playtika Stock Analysis - MarketRank™

Playtika scored higher than 86% of companies evaluated by MarketBeat, and ranked 61st out of 291 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Playtika has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 2 buy ratings, 5 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Playtika has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.23%

Earnings Growth

Earnings for Playtika are expected to grow by 9.23% in the coming year, from $0.65 to $0.71 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Playtika is 11.99, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.41.

Price to Earnings Ratio vs. Sector

The P/E ratio of Playtika is 11.99, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.26.

Price to Earnings Growth Ratio

Playtika has a PEG Ratio of 1.19. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.71% of the float of Playtika has been sold short.

Short Interest Ratio / Days to Cover

Playtika has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in Playtika has recently increased by 33.76%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Playtika is a leading dividend payer. It pays a dividend yield of 8.91%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Playtika does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Playtika is 105.26%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Playtika will have a dividend payout ratio of 56.34% next year. This indicates that Playtika will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.1 / 5
• Environmental Score: -0.86

Percentage of Shares Shorted

10.71% of the float of Playtika has been sold short.

Short Interest Ratio / Days to Cover

Playtika has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in Playtika has recently increased by 33.76%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.84

News Sentiment

Playtika has a news sentiment score of 0.84. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Playtika this week, compared to 4 articles on an average week.

Search Interest

8 people have searched for PLTK on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

MarketBeat Follows

3 people have added Playtika to their MarketBeat watchlist in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Playtika insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,548,194.00 in company stock.

Percentage Held by Insiders

Only 4.80% of the stock of Playtika is held by insiders.

Percentage Held by Institutions

Only 11.94% of the stock of Playtika is held by institutions.

PLTK Stock Analysis - Frequently Asked Questions

How have PLTK shares performed this year?

Playtika's stock was trading at $6.94 at the beginning of 2025. Since then, PLTK shares have decreased by 34.4% and is now trading at $4.5550.

How were Playtika's earnings last quarter?

Playtika Holding Corp. (NASDAQ:PLTK) issued its quarterly earnings results on Thursday, May, 8th. The company reported $0.09 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.11 by $0.02. Playtika's revenue for the quarter was up 8.4% on a year-over-year basis.
Read the conference call transcript.

When did Playtika IPO?

Playtika (PLTK) raised $1.6 billion in an initial public offering on Friday, January 15th 2021. The company issued 69,500,000 shares at a price of $22.00-$24.00 per share. Morgan Stanley, Credit Suisse, Citigroup, Goldman Sachs, UBS Investment Bank and BofA Securities acted as the underwriters for the IPO and Baird, Cowen, Stifel and Wedbush Securities were co-managers.

Who are Playtika's major shareholders?

Top institutional shareholders of Playtika include SummerHaven Investment Management LLC (0.03%), Wealth Enhancement Advisory Services LLC (0.02%), Diversified Trust Co (0.01%) and Public Employees Retirement System of Ohio (0.01%). Insiders that own company stock include Holding Uk Ltd Playtika II, On Chau, Gili Brudno and Dana Rebecca Gross.
View institutional ownership trends.

How do I buy shares of Playtika?

Shares of PLTK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Playtika own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Playtika investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), DiamondRock Hospitality (DRH) and iShares Micro-Cap ETF (IWC).

Company Calendar

• Last Earnings: 5/08/2025
• Record date for 7/7 Dividend: 6/23/2025
• Ex-Dividend for 7/7 Dividend: 6/23/2025
• Dividend Payable: 7/07/2025
• Today: 7/22/2025
• Next Earnings (Estimated): 8/07/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: GAMING
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:PLTK
• CIK: 1828016
• Web: www.playtika.com
• Phone: 972-73-316-3251
• Fax: N/A
• Employees: 3,500
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Playtika: $7.68
• High Price Target: $11.50
• Low Price Target: $5.75
• Potential Upside/Downside: +71.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.38
• Trailing P/E Ratio: 11.82
• Forward P/E Ratio: 6.91
• P/E Growth: 1.19
• Net Income: $162.20 million
• Net Margins: 5.37%
• Pretax Margin: 9.47%
• Return on Equity: -149.09%
• Return on Assets: 5.04%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.81
• Quick Ratio: 1.81

Sales & Book Value

• Annual Sales: $2.55 billion
• Price / Sales: 0.66
• Cash Flow: $0.98 per share
• Price / Cash Flow: 4.56
• Book Value: ($0.35) per share
• Price / Book: -12.83

Miscellaneous

• Outstanding Shares: 375,220,000
• Free Float: 357,207,000
• Market Cap: $1.68 billion
• Optionable: Optionable
• Beta: 0.85