Diversify Advisory Services LLC Invests $2.57 Million in Royal Caribbean Cruises Ltd. $RCL

Key Points

• Diversify Advisory Services initiated a $2.57 million position in Royal Caribbean Cruises, purchasing 8,414 shares during the second quarter. Institutional investors collectively own 87.53% of the company.
• Royal Caribbean reported quarterly EPS of $4.21, exceeding estimates of $3.98, while revenue rose 6.5% year over year to $4.83 billion. The company maintained 2026 EPS guidance of $17.73–$17.87.
• Analysts maintain a consensus “Moderate Buy” rating with an average price target of $353.40, although CEO Michael Bayley sold 12,811 shares at an average price of $315.99.

Diversify Advisory Services LLC purchased a new stake in shares of Royal Caribbean Cruises Ltd. (NYSE:RCL - Free Report) during the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor purchased 8,414 shares of the company's stock, valued at approximately $2,567,000.

Several other institutional investors also recently modified their holdings of the business. Gables Capital Management Inc. purchased a new position in Royal Caribbean Cruises in the 2nd quarter worth about $32,000. Wealthfront Advisers LLC purchased a new stake in shares of Royal Caribbean Cruises during the 2nd quarter valued at about $11,858,000. First National Bank of Omaha purchased a new stake in shares of Royal Caribbean Cruises during the 2nd quarter valued at about $1,595,000. Meeder Advisory Services Inc. purchased a new stake in shares of Royal Caribbean Cruises during the 2nd quarter valued at about $1,556,000. Finally, Meeder Asset Management Inc. bought a new stake in shares of Royal Caribbean Cruises in the second quarter worth approximately $8,803,000. 87.53% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other Royal Caribbean Cruises news, CEO Michael W. Bayley sold 12,811 shares of the company's stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $315.99, for a total transaction of $4,048,147.89. Following the completion of the sale, the chief executive officer directly owned 45,297 shares of the company's stock, valued at approximately $14,313,399.03. This represents a 22.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Corporate insiders own 6.44% of the company's stock.

Royal Caribbean Cruises Trading Down 0.5%

Royal Caribbean Cruises stock opened at $300.37 on Wednesday. Royal Caribbean Cruises Ltd. has a 52-week low of $232.10 and a 52-week high of $366.50. The company has a market cap of $80.33 billion, a P/E ratio of 18.56, a P/E/G ratio of 1.04 and a beta of 1.77. The company has a quick ratio of 0.19, a current ratio of 0.21 and a debt-to-equity ratio of 2.03. The business has a 50-day simple moving average of $303.82 and a two-hundred day simple moving average of $292.29.

Royal Caribbean Cruises (NYSE:RCL - Get Free Report) last issued its quarterly earnings data on Tuesday, July 28th. The company reported $4.21 earnings per share for the quarter, topping the consensus estimate of $3.98 by $0.23. The firm had revenue of $4.83 billion for the quarter, compared to analysts' expectations of $4.82 billion. Royal Caribbean Cruises had a net margin of 23.54% and a return on equity of 43.33%. The business's quarterly revenue was up 6.5% on a year-over-year basis. During the same quarter in the prior year, the business earned $4.38 EPS. Royal Caribbean Cruises has set its FY 2026 guidance at 17.730-17.870 EPS and its Q3 2026 guidance at 6.260-6.360 EPS. Analysts predict that Royal Caribbean Cruises Ltd. will post 17.78 EPS for the current year.

Analyst Upgrades and Downgrades

Several research firms have recently weighed in on RCL. Deutsche Bank Aktiengesellschaft set a $296.00 price objective on shares of Royal Caribbean Cruises in a report on Friday, May 1st. Stifel Nicolaus raised their target price on shares of Royal Caribbean Cruises from $410.00 to $415.00 and gave the stock a "buy" rating in a report on Wednesday, July 29th. Barclays cut their target price on shares of Royal Caribbean Cruises from $351.00 to $340.00 and set an "overweight" rating for the company in a research report on Friday, May 1st. Wells Fargo & Company boosted their target price on shares of Royal Caribbean Cruises from $361.00 to $388.00 and gave the company an "overweight" rating in a research note on Wednesday, July 29th. Finally, Freedom Capital cut Royal Caribbean Cruises from a "strong-buy" rating to a "hold" rating in a report on Wednesday, July 29th. One research analyst has rated the stock with a Strong Buy rating, fourteen have assigned a Buy rating and seven have given a Hold rating to the stock. According to data from MarketBeat, the company has a consensus rating of "Moderate Buy" and an average price target of $353.40.

About Royal Caribbean Cruises

Royal Caribbean Cruises NYSE: RCL, operating as part of the Royal Caribbean Group, is a global cruise company that develops, markets and operates passenger cruise ships. The company operates multiple consumer-facing cruise brands that offer short- and long-duration itineraries and a range of onboard experiences. Its core activities include itineraries and voyage operations, guest services and hospitality, onboard food and beverage, entertainment and recreation programming, and the commercial activities needed to sell and support cruises through both direct and travel‑agent channels.

Royal Caribbean's ships serve a broad set of geographies worldwide, regularly deploying vessels in the Caribbean, North America (including Alaska), Europe, Asia, Australia and South America.

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