Diversify Advisory Services LLC Purchases 36,440 Shares of SoFi Technologies, Inc. $SOFI

Key Points

• Diversify Advisory Services increased its SoFi Technologies position by 3.2%, purchasing 36,440 shares to hold 1.18 million shares valued at approximately $17.9 million. Institutional investors collectively own 38.43% of SOFI.
• SoFi’s upcoming earnings report is the stock’s immediate catalyst. Although its latest quarter showed 42.5% year-over-year revenue growth and an EPS beat, shares have fallen to around $14.70, reflecting continued market skepticism.
• Analyst sentiment is mixed: Benchmark and StoneX issued bullish ratings, while the broader consensus remains Hold with an average price target of $22.20. Insiders have also sold 40,113 shares worth about $702,000 over the past 90 days.

Diversify Advisory Services LLC lifted its position in shares of SoFi Technologies, Inc. (NASDAQ:SOFI - Free Report) by 3.2% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 1,184,642 shares of the company's stock after buying an additional 36,440 shares during the period. Diversify Advisory Services LLC owned about 0.09% of SoFi Technologies worth $17,876,000 as of its most recent SEC filing.

A number of other hedge funds also recently bought and sold shares of SOFI. Blue Jean Financial LLC bought a new stake in shares of SoFi Technologies in the 3rd quarter worth approximately $2,920,000. Prime Capital Investment Advisors LLC boosted its stake in shares of SoFi Technologies by 75.6% in the 3rd quarter. Prime Capital Investment Advisors LLC now owns 30,388 shares of the company's stock valued at $478,000 after purchasing an additional 13,085 shares in the last quarter. Yarbrough Capital LLC bought a new position in shares of SoFi Technologies during the 3rd quarter valued at $4,317,000. Trellis Wealth Advisors LLC bought a new position in shares of SoFi Technologies during the 3rd quarter valued at $84,000. Finally, Kercheville Advisors LLC grew its holdings in shares of SoFi Technologies by 13.8% during the 3rd quarter. Kercheville Advisors LLC now owns 13,989 shares of the company's stock valued at $220,000 after purchasing an additional 1,699 shares during the last quarter. Institutional investors own 38.43% of the company's stock.

Trending Headlines about SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Benchmark upgraded SoFi Technologies to Strong Buy, adding to bullish analyst sentiment ahead of the company’s earnings release. Benchmark upgrades SoFi Technologies stock to Strong Buy
• Positive Sentiment: Wall Street expects year-over-year earnings growth, while SoFi’s recent combination of revenue growth, profitability and operating momentum could support another earnings beat. The company previously exceeded quarterly EPS and revenue expectations, with revenue rising 42.5% year over year. SoFi Technologies Reports Next Week
• Positive Sentiment: StoneX initiated coverage with a Buy rating, reflecting optimism about SoFi’s transition into a full-service digital bank, its growth profile and newer financial-services initiatives. StoneX initiates coverage of SoFi Technologies with buy rating
• Neutral Sentiment: SoFi is scheduled to release earnings on Tuesday, making the report the stock’s immediate catalyst. Results, guidance and loan-growth trends could determine whether the recent rebound holds. SoFi Technologies Set to Release Earnings
• Negative Sentiment: The shares fell to approximately $14.70, their lowest level since June of the prior year and about 55% below the 2025 high. The decline has occurred despite strong financial results, indicating continued skepticism and technical weakness ahead of earnings. SoFi stock lands at a crucial support as earnings loom
• Negative Sentiment: Keefe Bruyette & Woods reduced its price target to $15, highlighting more cautious expectations and limiting near-term upside relative to bullish ratings. Keefe Bruyette Woods cuts target for SoFi Technologies

Insider Activity

In other SoFi Technologies news, CTO Jeremy Rishel sold 18,624 shares of the company's stock in a transaction that occurred on Monday, September 21st. The stock was sold at an average price of $17.50, for a total transaction of $325,920.00. Following the completion of the transaction, the chief technology officer owned 912,650 shares of the company's stock, valued at $15,971,375. This represents a 2.00% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 11,286 shares of SoFi Technologies stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $18.00, for a total value of $203,148.00. Following the completion of the sale, the executive vice president owned 356,442 shares in the company, valued at approximately $6,415,956. This represents a 3.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 40,113 shares of company stock valued at $702,417. Insiders own 2.50% of the company's stock.

Analyst Upgrades and Downgrades

Several analysts have weighed in on SOFI shares. Piper Sandler began coverage on shares of SoFi Technologies in a research note on Monday, August 17th. They issued an "overweight" rating and a $22.00 price target for the company. Truist Financial upped their price target on shares of SoFi Technologies from $18.00 to $19.00 and gave the company a "hold" rating in a research report on Wednesday, August 12th. Stonex Financia raised SoFi Technologies to a "strong-buy" rating in a research note on Monday, October 12th. Scotiabank started coverage on SoFi Technologies in a report on Wednesday, September 2nd. They issued a "sector outperform" rating and a $25.00 price objective on the stock. Finally, Mizuho lowered their target price on SoFi Technologies from $29.00 to $22.00 and set an "outperform" rating for the company in a research note on Friday, July 31st. Two investment analysts have rated the stock with a Strong Buy rating, nine have assigned a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the company's stock. According to data from MarketBeat, SoFi Technologies presently has a consensus rating of "Hold" and an average target price of $22.20.

SoFi Technologies Stock Up 2.7%

Shares of SoFi Technologies stock opened at $14.68 on Wednesday. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74. SoFi Technologies, Inc. has a 52-week low of $13.86 and a 52-week high of $32.73. The stock has a market capitalization of $18.96 billion, a price-to-earnings ratio of 30.58, a P/E/G ratio of 0.83 and a beta of 2.33. The company's 50 day moving average price is $16.95 and its 200-day moving average price is $17.10.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts' consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The firm's revenue was up 42.5% compared to the same quarter last year. During the same period in the prior year, the business posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Equities research analysts forecast that SoFi Technologies, Inc. will post 0.60 EPS for the current year.

About SoFi Technologies

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi's offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.

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