Go Pro

Flatrock Wealth Partners LLC Takes Position in Alphabet Inc. $GOOG

Alphabet logo with Computer and Technology background
Image from MarketBeat Media, LLC.

Key Points

  • Flatrock Wealth Partners disclosed a new position in Alphabet during the first quarter, buying 6,201 shares valued at about $1.78 million.
  • Wall Street sentiment remains constructive on GOOG, with several firms raising price targets and Zacks upgrading the stock to “strong-buy”; MarketBeat cites a consensus rating of Buy.
  • Alphabet’s latest quarter beat expectations, posting $5.11 EPS on $109.9 billion in revenue, while the company also raised its quarterly dividend to $0.22 per share.
  • Five stocks we like better than Alphabet.

Flatrock Wealth Partners LLC acquired a new position in Alphabet Inc. (NASDAQ:GOOG - Free Report) during the 1st quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund acquired 6,201 shares of the information services provider's stock, valued at approximately $1,779,000.

Several other hedge funds also recently made changes to their positions in the company. Imprint Wealth LLC bought a new stake in shares of Alphabet in the 3rd quarter worth approximately $31,000. Nvest Wealth Strategies Inc. purchased a new stake in shares of Alphabet in the 4th quarter worth about $38,000. Lifetime Wealth Management P.C. bought a new stake in Alphabet during the fourth quarter worth about $38,000. Bard Associates Inc. bought a new stake in shares of Alphabet in the 4th quarter worth approximately $41,000. Finally, Towne Trust Company N.A boosted its holdings in Alphabet by 34.0% in the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider's stock worth $42,000 after acquiring an additional 34 shares in the last quarter. 27.26% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

A number of brokerages have recently issued reports on GOOG. Stifel Nicolaus set a $420.00 price target on shares of Alphabet in a report on Wednesday, May 20th. Wells Fargo & Company set a $416.00 price objective on Alphabet in a research report on Thursday, July 2nd. Zacks Research upgraded shares of Alphabet from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, July 7th. Oppenheimer raised their price target on Alphabet from $425.00 to $445.00 and gave the company an "outperform" rating in a report on Friday, May 15th. Finally, JPMorgan Chase & Co. lifted their price objective on Alphabet from $395.00 to $460.00 and gave the stock an "overweight" rating in a research note on Thursday, April 30th. Five analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of "Buy" and a consensus price target of $378.53.

Get Our Latest Stock Report on GOOG

Insider Buying and Selling

In other news, CAO Marsida Saraci sold 449 shares of the stock in a transaction on Friday, June 26th. The shares were sold at an average price of $341.72, for a total value of $153,432.28. Following the sale, the chief accounting officer owned 27,348 shares of the company's stock, valued at approximately $9,345,358.56. This represents a 1.62% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 87,475 shares of the firm's stock in a transaction dated Friday, May 15th. The stock was sold at an average price of $23.75, for a total transaction of $2,077,531.25. The disclosure for this sale is available in the SEC filing. Insiders sold 160,465 shares of company stock valued at $8,020,511 over the last 90 days. 12.99% of the stock is currently owned by insiders.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

  • Positive Sentiment: Several pieces highlighted Alphabet’s durable AI and cloud execution, including commentary that its distribution across Search, Android, YouTube, and Google Cloud gives it an edge in monetizing AI better than many rivals.
  • Positive Sentiment: Analysts and market commentary remained constructive, with Zacks upgrading Alphabet to “strong-buy,” and multiple reports saying the stock still looks undervalued after its strong rally and may have further upside from current levels.
  • Positive Sentiment: Alphabet’s cloud and AI ecosystem continues to draw positive coverage, including a new agentic AI collaboration with Accenture and reports that digital demand and data-center growth could support the business in the second half of 2026.
  • Positive Sentiment: Long-term confidence also got a boost from comments that Alphabet could be a winner in the AI race due to its massive distribution footprint and ability to turn AI spending into real returns.
  • Neutral Sentiment: Alphabet’s search product set a record for queries per second during the World Cup, reinforcing the strength of its core franchise, though this is more of a usage signal than a direct earnings catalyst.
  • Neutral Sentiment: Waymo’s plan to expand driverless rides to more cities supports Alphabet’s optionality in autonomous vehicles, but the impact on near-term stock performance is likely limited.
  • Negative Sentiment: News that Google and OpenAI provided AI model access to Singapore-based affiliates of Chinese firms has renewed policy and export-control concerns, which could raise regulatory risk around AI distribution.
  • Negative Sentiment: Alphabet is also facing more scrutiny abroad, including the UK bringing Google cloud services under direct oversight and an ongoing legal fight in India over its ads platform.
  • Negative Sentiment: Some traders remain cautious about competition, with reports suggesting Meta could challenge Google’s AI leadership and that Alphabet’s recent price action has lagged broader tech at times.

Alphabet Trading Down 0.3%

Shares of NASDAQ:GOOG traded down $1.21 during trading on Friday, reaching $355.03. The company's stock had a trading volume of 11,607,032 shares, compared to its average volume of 21,891,652. The stock has a market capitalization of $4.30 trillion, a PE ratio of 27.08, a price-to-earnings-growth ratio of 1.52 and a beta of 1.23. Alphabet Inc. has a 12 month low of $177.54 and a 12 month high of $404.47. The company has a current ratio of 1.92, a quick ratio of 1.92 and a debt-to-equity ratio of 0.16. The firm's 50 day simple moving average is $369.81 and its two-hundred day simple moving average is $335.21.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings data on Thursday, April 30th. The information services provider reported $5.11 earnings per share for the quarter, topping the consensus estimate of $2.68 by $2.43. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The company had revenue of $109.90 billion for the quarter, compared to analysts' expectations of $106.96 billion. During the same period in the previous year, the firm posted $2.81 earnings per share. The firm's revenue for the quarter was up 21.8% on a year-over-year basis. On average, research analysts predict that Alphabet Inc. will post 14.32 EPS for the current fiscal year.

Alphabet Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, June 15th. Investors of record on Monday, June 8th were issued a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date was Monday, June 8th. This is a boost from Alphabet's previous quarterly dividend of $0.21. Alphabet's payout ratio is currently 6.71%.

About Alphabet

(Free Report)

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

Featured Articles

Want to see what other hedge funds are holding GOOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Alphabet Inc. (NASDAQ:GOOG - Free Report).

Institutional Ownership by Quarter for Alphabet (NASDAQ:GOOG)

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Should You Invest $1,000 in Alphabet Right Now?

Before you consider Alphabet, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Alphabet wasn't on the list.

While Alphabet currently has a Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

10 Best Stocks to Own - Summer 2026 Cover

Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Summer 2026, despite the threat of tariffs and what's happening in Iran. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Related Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines