Florida Trust Wealth Management Co increased its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 2.5% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 665,009 shares of the iPhone maker's stock after buying an additional 15,941 shares during the quarter. Apple comprises approximately 4.8% of Florida Trust Wealth Management Co's investment portfolio, making the stock its 2nd biggest position. Florida Trust Wealth Management Co's holdings in Apple were worth $192,427,000 as of its most recent SEC filing.
Other hedge funds have also recently added to or reduced their stakes in the company. Rainier Family Wealth Inc. lifted its stake in shares of Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker's stock valued at $6,189,000 after acquiring an additional 3,014 shares during the last quarter. Eaton Cambridge Inc. grew its position in Apple by 21.3% during the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker's stock worth $3,545,000 after acquiring an additional 2,450 shares during the last quarter. Torren Management LLC bought a new stake in Apple during the 4th quarter worth $1,178,000. Summit Wealth Partners LLC increased its holdings in Apple by 108.3% in the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker's stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. Finally, Adventist Health System Sunbelt Healthcare Corp bought a new position in Apple in the fourth quarter valued at about $105,482,000. Institutional investors own 67.73% of the company's stock.
Wall Street Analyst Weigh In
AAPL has been the topic of a number of recent research reports. Evercore reissued an "outperform" rating on shares of Apple in a research note on Tuesday, August 25th. Robert W. Baird raised their price objective on shares of Apple from $310.00 to $330.00 and gave the company an "outperform" rating in a report on Friday, July 24th. Seaport Research Partners downgraded shares of Apple from a "buy" rating to a "neutral" rating in a research report on Monday, August 17th. Royal Bank Of Canada set a $365.00 target price on shares of Apple in a report on Wednesday, July 15th. Finally, Bank of America restated a "buy" rating and issued a $380.00 price target on shares of Apple in a research report on Thursday, June 18th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the company's stock. According to MarketBeat, Apple has an average rating of "Moderate Buy" and an average target price of $330.53.
Read Our Latest Stock Report on Apple
Insiders Place Their Bets
In other Apple news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total value of $447,457.05. Following the completion of the transaction, the senior vice president directly owned 37,229 shares of the company's stock, valued at approximately $11,576,357.55. This trade represents a 3.72% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 4,433 shares of company stock worth $1,367,024 in the last ninety days. Insiders own 0.06% of the company's stock.
Apple Stock Performance
Shares of AAPL stock opened at $319.70 on Monday. The stock has a market capitalization of $4.67 trillion, a PE ratio of 36.66, a PEG ratio of 2.74 and a beta of 1.09. The business's 50 day simple moving average is $312.24 and its 200 day simple moving average is $288.52. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a one year low of $225.95 and a one year high of $344.57.
Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the business earned $1.57 EPS. The company's revenue was up 16.4% compared to the same quarter last year. As a group, research analysts forecast that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Announces Dividend
The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's payout ratio is presently 12.39%.
Apple News Summary
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
- Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
- Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
- Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
- Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
- Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
- Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
- Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing
About Apple
(
Free Report)
Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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