Fox Hill Wealth Management Makes New Investment in Amazon.com, Inc. $AMZN

Key Points

• Fox Hill Wealth Management acquired 28,847 Amazon shares in the second quarter, valued at approximately $6.875 million and representing 2.8% of its portfolio.
• Institutional investors and hedge funds own approximately 72.2% of Amazon, with several major firms—including Bank of America, Bank of New York Mellon and Amundi—building or expanding positions.
• Analyst sentiment remains favorable, with 56 Buy ratings and three Holds, producing a “Moderate Buy” consensus and an average price target of $321.19; however, insiders sold roughly $18.6 million in stock during the last quarter.

Fox Hill Wealth Management acquired a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 28,847 shares of the e-commerce giant's stock, valued at approximately $6,875,000. Amazon.com comprises approximately 2.8% of Fox Hill Wealth Management's holdings, making the stock its 9th biggest position.

A number of other institutional investors and hedge funds also recently made changes to their positions in AMZN. Bank of America Corp DE purchased a new stake in shares of Amazon.com in the second quarter worth approximately $22,218,775,000. Bank of New York Mellon Corp bought a new position in shares of Amazon.com in the second quarter valued at approximately $16,341,405,000. Invesco Ltd. boosted its position in shares of Amazon.com by 3.3% during the fourth quarter. Invesco Ltd. now owns 59,604,857 shares of the e-commerce giant's stock valued at $13,757,993,000 after buying an additional 1,879,630 shares during the last quarter. Legal & General Group Plc purchased a new position in shares of Amazon.com during the second quarter valued at approximately $12,831,376,000. Finally, Amundi grew its holdings in Amazon.com by 14.1% during the first quarter. Amundi now owns 61,400,503 shares of the e-commerce giant's stock worth $12,787,883,000 after buying an additional 7,590,952 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of the business's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares in the company, valued at $123,465,145.81. The trade was a 1.32% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock valued at $18,568,785 in the last quarter. Insiders own 8.90% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Analyst Upgrades and Downgrades

A number of equities research analysts recently commented on the company. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research report on Thursday, June 18th. Rosenblatt Securities began coverage on shares of Amazon.com in a report on Thursday, August 20th. They set a "buy" rating and a $335.00 price objective on the stock. Truist Financial upped their target price on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Needham & Company LLC reiterated a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a report on Friday, July 31st. Finally, HSBC reissued a "buy" rating and set a $310.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $321.19.

Amazon.com Stock Up 0.1%

AMZN opened at $249.67 on Friday. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The company's 50-day moving average price is $256.39 and its two-hundred day moving average price is $246.96. The stock has a market cap of $2.69 trillion, a price-to-earnings ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com's quarterly revenue was up 19.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.68 EPS. As a group, equities analysts expect that Amazon.com, Inc. will post 8.01 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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