Generali Asset Management SPA SGR Raises Stock Position in ServiceNow, Inc. $NOW

Key Points

• Generali Asset Management SPA SGR raised its stake in ServiceNow by 453% in Q4 to 101,919 shares (~$15.6M) and institutional investors now own about 87.18% of the company.
• Management is pitching an AI-led growth plan—targeting $30 billion in subscription revenue by 2030 with Now Assist expected to drive ~30% of ACV—and unveiled partnerships/products (e.g., Project Arc with NVIDIA) to accelerate enterprise AI adoption.
• Market views are mixed: some analysts raised targets after Analyst Day (e.g., Bernstein), but several firms cut targets and the average price target is $144.71, while insiders sold ~25,164 shares (~$2.5M) in the last three months, highlighting valuation and execution risks.

Generali Asset Management SPA SGR lifted its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 453.0% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 101,919 shares of the information technology services provider's stock after buying an additional 83,490 shares during the period. Generali Asset Management SPA SGR's holdings in ServiceNow were worth $15,613,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently modified their holdings of NOW. IAG Wealth Partners LLC grew its position in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC grew its position in shares of ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after buying an additional 128 shares during the last quarter. Millstone Evans Group LLC grew its position in shares of ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock worth $25,000 after buying an additional 132 shares during the last quarter. Lodestone Wealth Management LLC purchased a new stake in ServiceNow in the fourth quarter valued at about $26,000. Finally, Albion Financial Group UT raised its stake in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock valued at $26,000 after buying an additional 136 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

Analysts Set New Price Targets

A number of research firms have commented on NOW. Argus decreased their price target on ServiceNow from $180.00 to $134.00 and set a "buy" rating for the company in a research note on Friday, April 24th. Macquarie Infrastructure decreased their price target on ServiceNow from $172.00 to $140.00 and set a "neutral" rating for the company in a research note on Thursday, January 29th. Morgan Stanley decreased their price target on ServiceNow from $210.00 to $180.00 and set an "overweight" rating for the company in a research note on Thursday, April 23rd. BNP Paribas Exane upgraded ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 price target for the company in a research note on Monday, March 16th. Finally, Raymond James Financial decreased their price target on ServiceNow from $160.00 to $130.00 and set an "outperform" rating for the company in a research note on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, ServiceNow presently has an average rating of "Moderate Buy" and an average price target of $144.71.

Insider Transactions at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company's stock, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 25,164 shares of company stock valued at $2,497,021 over the last three months. Company insiders own 0.34% of the company's stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Management unveiled an ambitious long‑range goal — targeting $30 billion in subscription revenue by 2030 and projecting ~20% annual growth with Now Assist expected to drive ~30% of ACV. This frames AI as a large new revenue engine. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: New product and partner announcements from Knowledge 2026 (Project Arc with NVIDIA, ServiceNow Otto, expanded AI Control Tower) accelerate enterprise‑ready, governed AI agents — a clear path from pilot to large‑scale deployments. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Analysts are incrementally more constructive after Analyst Day — Bernstein raised its price target (to $236) and several firms reaffirmed or raised targets/ratings, supporting upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Institutional/options flow shows bullish interest — unusually large call buying (136,185 calls) points to speculative or hedged positions anticipating further upside near term.
• Positive Sentiment: Commercial traction signals: ServiceNow reported $1B in AWS Marketplace transactions and announced multiple ISV/integration wins that help distribution and adoption of agentic AI offerings. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Large partnerships continue to pile up (Accenture, NICE, Outreach integrations) — positive for scale but execution‑dependent. ServiceNow, Accenture partner to deliver agentic AI
• Neutral Sentiment: ServiceNow is instituting metered pricing for AI agents (alongside SAP/Workday) — this creates a new revenue lever but could trigger customer pushback or contract complexity. ServiceNow, SAP and Workday Make AI Agents Pay to Play
• Negative Sentiment: Valuation and execution risks remain — despite the AI narrative and product news, the stock is still digesting a year‑to‑date reset and must prove margin/leverage gains and sustained adoption to justify lofty long‑term targets. ServiceNow (NOW) Valuation Check After Knowledge 2026

ServiceNow Stock Up 5.2%

Shares of NOW stock opened at $93.65 on Friday. The stock's 50-day simple moving average is $102.80 and its 200-day simple moving average is $132.71. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The firm has a market capitalization of $96.55 billion, a PE ratio of 55.81, a P/E/G ratio of 1.58 and a beta of 0.82. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting analysts' consensus estimates of $0.97. The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company's revenue was up 22.1% on a year-over-year basis. During the same period in the prior year, the company earned $0.81 earnings per share. Equities analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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