Greenup Street Wealth Management LLC Purchases 12,900 Shares of Amazon.com, Inc. $AMZN

Key Points

• Greenup Street Wealth Management increased its position in Amazon (AMZN) by 80.9% in Q4, buying 12,900 shares to hold 28,845 shares worth approximately $6.66 million, making it the fund's 20th largest holding (~0.9% of assets).
• Insiders have been net sellers recently: Douglas J. Herrington sold 20,500 shares at $245 and Andy Jassy sold 31,000 shares at $255, with insiders offloading a total of 124,186 shares worth about $27.8 million in the last 90 days.
• Wall Street consensus is a "Moderate Buy" with a $289.21 target, as bullish AI/AWS and custom‑chip growth catalysts compete with near‑term headwinds from planned FY26 capex (~$200B) and an ongoing California price‑fixing probe.

Greenup Street Wealth Management LLC lifted its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 80.9% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 28,845 shares of the e-commerce giant's stock after buying an additional 12,900 shares during the quarter. Amazon.com comprises approximately 0.9% of Greenup Street Wealth Management LLC's holdings, making the stock its 20th largest position. Greenup Street Wealth Management LLC's holdings in Amazon.com were worth $6,658,000 at the end of the most recent reporting period.

Several other large investors have also modified their holdings of the company. Fairway Wealth LLC boosted its stake in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com during the third quarter worth approximately $27,000. Bridge Generations Wealth Management LLC boosted its position in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after acquiring an additional 233 shares during the period. Cooksen Wealth LLC grew its stake in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, PayPay Securities Corp increased its position in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after acquiring an additional 96 shares during the period. 72.20% of the stock is owned by institutional investors.

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the completion of the transaction, the chief executive officer directly owned 499,861 shares in the company, valued at $122,465,945. This represents a 3.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,000 shares of Amazon.com stock in a transaction on Friday, April 17th. The shares were sold at an average price of $255.00, for a total value of $7,905,000.00. Following the transaction, the chief executive officer directly owned 2,207,118 shares of the company's stock, valued at approximately $562,815,090. The trade was a 1.39% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 124,186 shares of company stock worth $27,826,739 in the last 90 days. 8.90% of the stock is owned by corporate insiders.

Wall Street Analysts Forecast Growth

AMZN has been the topic of several research analyst reports. Arete Research raised their price target on shares of Amazon.com from $285.00 to $301.00 and gave the stock a "buy" rating in a research report on Thursday, April 23rd. Raymond James Financial cut their price objective on shares of Amazon.com from $260.00 to $225.00 and set an "outperform" rating for the company in a research report on Friday, February 6th. DZ Bank upgraded shares of Amazon.com to a "strong-buy" rating in a research note on Friday, February 6th. UBS Group lifted their target price on Amazon.com from $301.00 to $304.00 and gave the stock a "buy" rating in a research report on Thursday, April 23rd. Finally, Wall Street Zen lowered Amazon.com from a "buy" rating to a "hold" rating in a research note on Saturday, January 10th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $289.21.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is scoring multiple AI infrastructure wins — expanding its Anthropic partnership, striking large deals to supply in‑house chips to Meta and scaling AWS AI revenue — reinforcing the view that AWS is reaccelerating growth and driving structural upside. Amazon-Anthropic: Generational AI Partnership
• Positive Sentiment: OpenAI’s move away from exclusive Microsoft access opens the door for Amazon to host more OpenAI workloads on AWS — a potential revenue driver for cloud and AI services. OpenAI ends Microsoft exclusivity
• Positive Sentiment: Amazon’s custom‑chip business is rapidly scaling (analysts compare its size to major chipmakers), creating a new high‑margin growth vector beyond retail and basic cloud compute. Amazon chip business growth
• Positive Sentiment: Content and monetization push — Wondery landed an exclusive multi‑year deal for Oprah’s podcast/video content, supporting Prime/ads revenue diversification. Amazon secures Oprah podcast rights
• Neutral Sentiment: Near‑term volatility risk as Amazon reports Q1 on Apr 29 and the Fed meets this week — options/implied vol suggest traders expect a sizable move around earnings. Options traders expect major move
• Neutral Sentiment: Market backdrop is mixed (rising oil, geopolitical headlines), which could mute broader tech momentum even as AI themes remain supportive. MarketToday: rally stalls
• Negative Sentiment: Rising capital expenditure expectations: commentary and analysis flag FY26 capex plans (~$200B) that could pressure near‑term margins and free cash flow even as they fund AI/cloud scale. Amazon Q1 capex story
• Negative Sentiment: Regulatory/legal risk — California unsealed evidence in a price‑fixing probe that could lead to enforcement action or reputational/legal costs. California price-fixing evidence
• Negative Sentiment: Large recent insider selling and aggressive institutional rebalancing (some big portfolio reductions reported) add to near‑term supply pressure and narrative risk for shares. QuiverQuant AMZN ownership and insider activity

Amazon.com Stock Performance

NASDAQ AMZN opened at $261.02 on Tuesday. Amazon.com, Inc. has a twelve month low of $178.85 and a twelve month high of $264.50. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock has a market cap of $2.81 trillion, a P/E ratio of 36.40, a PEG ratio of 1.97 and a beta of 1.38. The company's 50-day simple moving average is $220.09 and its 200 day simple moving average is $226.53.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm's revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter in the prior year, the business earned $1.86 EPS. As a group, research analysts forecast that Amazon.com, Inc. will post 7.74 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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