Hara Capital LLC Buys New Holdings in Amazon.com, Inc. $AMZN

Key Points

• Hara Capital purchased 5,150 Amazon shares during the second quarter, valued at approximately $1.23 million. Institutional investors collectively own 72.2% of Amazon’s outstanding stock.
• Amazon’s latest quarter exceeded expectations, with revenue up 19.6% year over year to $200.61 billion and EPS of $5.75 versus the $1.82 consensus estimate. Analysts maintain a “Moderate Buy” consensus and an average price target of $323.26.
• Amazon continues investing heavily in AI and infrastructure, including a $2.4 billion Generac generator supply agreement and plans to expand same-day delivery hubs. However, elevated AI capital spending is pressuring free cash flow, while AWS infrastructure disruptions and higher labor costs present additional risks.

Hara Capital LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the 2nd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm bought 5,150 shares of the e-commerce giant's stock, valued at approximately $1,227,000.

Several other institutional investors and hedge funds have also recently bought and sold shares of AMZN. Trust Asset Management LLC raised its position in Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares in the last quarter. Longfellow Investment Management Co. LLC bought a new stake in shares of Amazon.com in the 2nd quarter valued at approximately $33,000. MilWealth Group LLC grew its stake in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after purchasing an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new stake in shares of Amazon.com in the 4th quarter valued at approximately $45,000. Finally, Prudent Man Investment Management Inc. raised its holdings in shares of Amazon.com by 87.7% in the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock worth $53,000 after buying an additional 107 shares in the last quarter. Institutional investors own 72.20% of the company's stock.

Amazon.com Stock Down 1.0%

NASDAQ:AMZN opened at $245.96 on Thursday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The stock's fifty day simple moving average is $255.84 and its 200-day simple moving average is $245.25. The firm has a market capitalization of $2.65 trillion, a P/E ratio of 19.79, a P/E/G ratio of 1.92 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same quarter in the prior year, the company posted $1.68 earnings per share. The firm's revenue was up 19.6% on a year-over-year basis. Equities research analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to a long-term deal with Generac to supply backup generators for its data centers. Initial deliveries are expected to total approximately $2.4 billion in 2027 and 2028, while Amazon received warrants to purchase up to roughly $340 million of Generac stock. The agreement signals continued expansion of Amazon’s AI and cloud infrastructure. Generac, Amazon strike $2.4 billion long-term generator supply deal
• Positive Sentiment: Amazon reportedly plans to expand its same-day delivery network from 85 locations to more than 1,000 hubs by 2031, potentially placing facilities within 10 miles of most U.S. Prime members. The strategy could improve delivery speed and strengthen Amazon’s retail moat. Amazon's next move could reshape how America shops
• Positive Sentiment: Amazon launched Alexa+ in India with Hindi-language support, expanding its conversational-AI ecosystem in a major growth market. Investors also continue to focus on strong AWS demand, advertising growth and Amazon’s stake in Anthropic as potential longer-term catalysts. Amazon launches Alexa+ in India with Hindi support
• Neutral Sentiment: Amazon raised minimum starting pay for U.S. core-operations employees to $20 per hour and added grocery and banking benefits. The move may support hiring and retention, but management expects the program to cost about $1.5 billion, creating near-term margin pressure. Amazon raises minimum hourly pay by $1 to $20
• Negative Sentiment: AWS said it cannot restore access to a Bahrain facility and one UAE availability zone damaged during the Iran conflict. The disclosure raises concerns about data recovery, customer trust and possible financial or regulatory consequences. Amazon's AWS is unable to restore access
• Negative Sentiment: Analyst commentary highlighted that AI-related capital expenditures are accelerating AWS growth but weighing on free cash flow and increasing reliance on debt. Separately, Zacks downgraded AMZN from “strong buy” to “hold,” adding to valuation and execution concerns. Amazon's AI Bet Is Paying Off in Revenues

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 9,258 shares of the business's stock in a transaction on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company's stock, valued at $10,699,926.30. The trade was a 18.35% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian Olsavsky sold 6,172 shares of the company's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the completion of the sale, the chief financial officer owned 109,207 shares of the company's stock, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is owned by corporate insiders.

Analyst Ratings Changes

Several research firms recently commented on AMZN. Sanford C. Bernstein restated an "outperform" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Telsey Advisory Group set a $335.00 price objective on shares of Amazon.com and gave the stock an "outperform" rating in a report on Friday, July 31st. UBS Group set a $318.00 price objective on shares of Amazon.com and gave the company a "buy" rating in a research report on Friday, July 31st. Royal Bank Of Canada boosted their target price on shares of Amazon.com from $320.00 to $330.00 and gave the stock an "outperform" rating in a research note on Friday, July 31st. Finally, Needham & Company LLC reiterated a "buy" rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com has a consensus rating of "Moderate Buy" and a consensus target price of $323.26.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.