HBW Advisory Services LLC Has $3.36 Million Stock Position in Salesforce Inc. $CRM

Key Points

• HBW Advisory Services LLC reduced its stake in Salesforce Inc. by 12.7% during Q2, now holding shares worth approximately $3.36 million.
• Several institutional investors increased their positions in Salesforce, indicating continued interest amid recent pressures, with 80.43% of the stock owned by institutional investors and hedge funds.
• Salesforce announced a quarterly dividend of $0.416, set to be paid on October 9th, representing an annualized yield of 0.7%.

HBW Advisory Services LLC reduced its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 12.7% during the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 12,329 shares of the CRM provider's stock after selling 1,796 shares during the quarter. HBW Advisory Services LLC's holdings in Salesforce were worth $3,362,000 as of its most recent SEC filing.

Several other large investors have also bought and sold shares of CRM. Coign Capital Advisors LLC raised its position in shares of Salesforce by 1.7% during the first quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider's stock worth $586,000 after acquiring an additional 37 shares during the last quarter. Staley Capital Advisers Inc. raised its position in shares of Salesforce by 1.1% during the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider's stock worth $897,000 after acquiring an additional 38 shares during the last quarter. KDT Advisors LLC raised its position in shares of Salesforce by 4.1% during the first quarter. KDT Advisors LLC now owns 967 shares of the CRM provider's stock worth $260,000 after acquiring an additional 38 shares during the last quarter. Liberty One Investment Management LLC raised its position in shares of Salesforce by 1.2% during the first quarter. Liberty One Investment Management LLC now owns 3,165 shares of the CRM provider's stock worth $849,000 after acquiring an additional 39 shares during the last quarter. Finally, First Command Advisory Services Inc. raised its position in shares of Salesforce by 7.3% during the first quarter. First Command Advisory Services Inc. now owns 572 shares of the CRM provider's stock worth $154,000 after acquiring an additional 39 shares during the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of brokerages have recently issued reports on CRM. Stifel Nicolaus lowered their price objective on Salesforce from $375.00 to $325.00 and set a "buy" rating for the company in a research report on Wednesday, August 13th. Wells Fargo & Company lowered their target price on Salesforce from $275.00 to $265.00 and set an "equal weight" rating for the company in a report on Thursday, September 4th. KeyCorp lowered their target price on Salesforce from $440.00 to $400.00 and set an "overweight" rating for the company in a report on Thursday, September 4th. Oppenheimer lowered their target price on Salesforce from $370.00 to $315.00 and set an "outperform" rating for the company in a report on Tuesday, August 26th. Finally, BMO Capital Markets lowered their target price on Salesforce from $335.00 to $280.00 and set an "outperform" rating for the company in a report on Thursday, September 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, Salesforce presently has an average rating of "Moderate Buy" and an average price target of $332.58.

Salesforce Trading Down 1.5%

Shares of Salesforce stock opened at $242.68 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. Salesforce Inc. has a 52 week low of $226.48 and a 52 week high of $369.00. The stock has a 50 day moving average price of $253.21 and a two-hundred day moving average price of $264.79. The stock has a market capitalization of $231.03 billion, a PE ratio of 35.27, a price-to-earnings-growth ratio of 2.24 and a beta of 1.22.

Salesforce (NYSE:CRM - Get Free Report) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating analysts' consensus estimates of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm had revenue of $10.24 billion during the quarter, compared to analysts' expectations of $10.14 billion. During the same quarter last year, the firm posted $2.56 earnings per share. The company's revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th will be paid a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date of this dividend is Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is 24.13%.

Insider Buying and Selling

In related news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction that occurred on Wednesday, September 10th. The stock was sold at an average price of $246.66, for a total transaction of $554,985.00. Following the transaction, the chief executive officer owned 11,911,571 shares of the company's stock, valued at $2,938,108,102.86. The trade was a 0.02% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director David Blair Kirk bought 3,400 shares of the business's stock in a transaction that occurred on Tuesday, September 9th. The shares were bought at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the transaction, the director owned 3,824 shares of the company's stock, valued at $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. Insiders sold 70,577 shares of company stock valued at $18,005,778 in the last three months. Insiders own 3.00% of the company's stock.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

Want to see what other hedge funds are holding CRM? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Salesforce Inc. (NYSE:CRM - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.