HF Advisory Group LLC Raises Stake in Amazon.com, Inc. $AMZN

Key Points

• HF Advisory Group raised its Amazon stake by 22.0% in Q4 to 20,284 shares (worth $4.68M), making AMZN 1.6% of the fund and its 11th largest holding, while overall institutional ownership stands around 72.2%.
• Amazon is seeing renewed AI/cloud momentum (Anthropic expansion, OpenAI opportunity, scaling custom chips and AWS AI revenue) but faces near‑term headwinds from a planned FY26 capex of ~ $200B, a California price‑fixing probe and notable recent insider/institutional selling that could pressure shares.
• The stock trades near $261 with a market cap of $2.81T and a P/E of 36.4; Wall Street consensus is a “Moderate Buy” with an average target of about $289.

HF Advisory Group LLC raised its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 22.0% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 20,284 shares of the e-commerce giant's stock after purchasing an additional 3,654 shares during the period. Amazon.com accounts for 1.6% of HF Advisory Group LLC's investment portfolio, making the stock its 11th largest holding. HF Advisory Group LLC's holdings in Amazon.com were worth $4,682,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also modified their holdings of AMZN. Brighton Jones LLC raised its stake in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after buying an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC boosted its position in shares of Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after acquiring an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG boosted its position in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock worth $442,481,000 after acquiring an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE increased its holdings in shares of Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after acquiring an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in shares of Amazon.com in the 4th quarter valued at about $2,153,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is scoring multiple AI infrastructure wins — expanding its Anthropic partnership, striking large deals to supply in‑house chips to Meta and scaling AWS AI revenue — reinforcing the view that AWS is reaccelerating growth and driving structural upside. Amazon-Anthropic: Generational AI Partnership
• Positive Sentiment: OpenAI’s move away from exclusive Microsoft access opens the door for Amazon to host more OpenAI workloads on AWS — a potential revenue driver for cloud and AI services. OpenAI ends Microsoft exclusivity
• Positive Sentiment: Amazon’s custom‑chip business is rapidly scaling (analysts compare its size to major chipmakers), creating a new high‑margin growth vector beyond retail and basic cloud compute. Amazon chip business growth
• Positive Sentiment: Content and monetization push — Wondery landed an exclusive multi‑year deal for Oprah’s podcast/video content, supporting Prime/ads revenue diversification. Amazon secures Oprah podcast rights
• Neutral Sentiment: Near‑term volatility risk as Amazon reports Q1 on Apr 29 and the Fed meets this week — options/implied vol suggest traders expect a sizable move around earnings. Options traders expect major move
• Neutral Sentiment: Market backdrop is mixed (rising oil, geopolitical headlines), which could mute broader tech momentum even as AI themes remain supportive. MarketToday: rally stalls
• Negative Sentiment: Rising capital expenditure expectations: commentary and analysis flag FY26 capex plans (~$200B) that could pressure near‑term margins and free cash flow even as they fund AI/cloud scale. Amazon Q1 capex story
• Negative Sentiment: Regulatory/legal risk — California unsealed evidence in a price‑fixing probe that could lead to enforcement action or reputational/legal costs. California price-fixing evidence
• Negative Sentiment: Large recent insider selling and aggressive institutional rebalancing (some big portfolio reductions reported) add to near‑term supply pressure and narrative risk for shares. QuiverQuant AMZN ownership and insider activity

Amazon.com Trading Down 1.1%

AMZN opened at $261.02 on Tuesday. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 52 week low of $178.85 and a 52 week high of $264.50. The business's 50 day moving average is $220.09 and its two-hundred day moving average is $226.53. The firm has a market cap of $2.81 trillion, a price-to-earnings ratio of 36.40, a price-to-earnings-growth ratio of 1.97 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com's revenue was up 13.6% compared to the same quarter last year. During the same period in the previous year, the company posted $1.86 earnings per share. On average, research analysts predict that Amazon.com, Inc. will post 7.74 EPS for the current year.

Wall Street Analysts Forecast Growth

Several equities research analysts recently weighed in on the company. Citigroup boosted their target price on Amazon.com from $265.00 to $285.00 and gave the stock a "buy" rating in a research note on Wednesday, March 25th. Telsey Advisory Group reiterated an "outperform" rating and issued a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. President Capital cut their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating on the stock in a report on Tuesday, February 10th. Morgan Stanley restated an "overweight" rating and set a $300.00 price objective (down from $315.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, Bank of America upped their target price on shares of Amazon.com from $275.00 to $298.00 and gave the company a "buy" rating in a report on Monday, April 20th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the stock. According to MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus target price of $289.21.

Insider Transactions at Amazon.com

In related news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This represents a 20.54% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the firm's stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 124,186 shares of company stock worth $27,826,739 over the last 90 days. Company insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.