HubSpot, Inc. $HUBS Stock Acquired by Assenagon Asset Management S.A.

Key Points

• Assenagon Asset Management increased its HubSpot stake by 61.5% in the third quarter, acquiring 139,466 additional shares. The firm now owns 366,284 shares worth approximately $75.1 million, while institutional investors collectively hold 90.39% of HUBS.
• Wall Street’s consensus rating remains “Hold,” with 12 Buy, 20 Hold, and 2 Sell ratings and an average price target of $264.97. Recent analyst actions have generally been cautious, including downgrades from Zacks Research and Wells Fargo.
• HubSpot reported quarterly revenue of $911.74 million, up 19.8% year over year, and EPS of $3.26, beating estimates. However, the stock traded near $231 with a high valuation—a P/E ratio of 75.13—and faces pressure from insider selling, a JPMorgan downgrade, and concerns about legal and AI-monetization risks.

Assenagon Asset Management S.A. boosted its holdings in shares of HubSpot, Inc. (NYSE:HUBS - Free Report) by 61.5% in the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 366,284 shares of the software maker's stock after purchasing an additional 139,466 shares during the period. Assenagon Asset Management S.A. owned about 0.73% of HubSpot worth $75,081,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in HUBS. Reflection Asset Management acquired a new stake in shares of HubSpot in the 4th quarter valued at $37,000. Elevation Wealth Partners LLC increased its holdings in shares of HubSpot by 66.7% during the third quarter. Elevation Wealth Partners LLC now owns 175 shares of the software maker's stock worth $36,000 after buying an additional 70 shares in the last quarter. Global Retirement Partners LLC acquired a new stake in shares of HubSpot during the second quarter worth approximately $38,000. Oslo Pensjonsforsikring AS bought a new position in shares of HubSpot in the first quarter valued at approximately $74,000. Finally, CX Institutional raised its stake in shares of HubSpot by 4,785.7% in the second quarter. CX Institutional now owns 342 shares of the software maker's stock valued at $62,000 after acquiring an additional 335 shares during the last quarter. Institutional investors own 90.39% of the company's stock.

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on the company. Weiss Ratings raised HubSpot from a "sell (d)" rating to a "sell (d+)" rating in a report on Friday, October 2nd. Zacks Research lowered HubSpot from a "strong-buy" rating to a "hold" rating in a research note on Wednesday, August 12th. Capital One Financial set a $206.00 target price on HubSpot and gave the stock an "equal weight" rating in a report on Thursday, August 6th. Wells Fargo & Company lowered HubSpot from an "overweight" rating to a "neutral" rating in a research note on Thursday, August 6th. Finally, Stephens lifted their price target on HubSpot from $251.00 to $255.00 and gave the company an "equal weight" rating in a report on Monday, September 21st. Twelve equities research analysts have rated the stock with a Buy rating, twenty have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of "Hold" and an average price target of $264.97.

Insider Activity at HubSpot

In related news, Director Brian Halligan sold 8,500 shares of the business's stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total value of $2,087,940.00. Following the completion of the transaction, the director directly owned 68,000 shares in the company, valued at approximately $16,703,520. The trade was a 11.11% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Gerald Dischler bought 925 shares of the company's stock in a transaction on Monday, August 10th. The shares were bought at an average price of $215.93 per share, for a total transaction of $199,735.25. Following the completion of the acquisition, the director directly owned 1,940 shares in the company, valued at approximately $418,904.20. This trade represents a 91.13% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders sold a total of 26,202 shares of company stock worth $5,998,079 in the last quarter. Corporate insiders own 3.70% of the company's stock.

Key Stories Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: A survey indicates that 70% of HubSpot customers plan to increase AI spending over the next year. This supports the company’s AI growth narrative and could encourage greater adoption of higher-value products. 70% of HubSpot customers plan to increase AI spend
• Positive Sentiment: HubSpot introduced AI spending caps and flexible billing, which may reduce customer concerns about unpredictable usage-based costs and make it easier for businesses to expand AI deployment. HubSpot rolls out AI spend caps and flexible billing
• Positive Sentiment: Coverage of HubSpot’s CRM context strategy and Shopify integration points to continued ecosystem expansion and efforts to make the platform more useful for commerce and AI-driven marketing workflows. Shopify HubSpot integration setup guide
• Neutral Sentiment: Copley hired a former Toast and HubSpot executive to lead its AI demand-engineering business. The move is not a direct HubSpot development but highlights competition for experienced AI and software talent. Copley hires former Toast and HubSpot executive
• Neutral Sentiment: ETF activity showed net selling of HUBS on October 14, indicating some fund-level distribution, although the report does not establish a long-term change in institutional sentiment. ETFs are net sellers of HubSpot
• Negative Sentiment: JPMorgan downgraded HubSpot from Overweight to Neutral, likely weighing on the stock by reducing expectations for near-term outperformance. JPMorgan downgrades HubSpot to Neutral
• Negative Sentiment: Articles questioning HubSpot’s legal outlook and emphasizing its valuation premium add risk to the AI growth story. With a P/E ratio above 80, investors may be particularly sensitive to any slowdown, legal issue or evidence that AI monetization will take longer than expected. HubSpot faces legal exit as AI growth narrative remains in focus

HubSpot Stock Down 3.3%

Shares of HubSpot stock opened at $231.10 on Friday. The business has a fifty day simple moving average of $230.09 and a 200 day simple moving average of $217.80. The stock has a market cap of $11.52 billion, a PE ratio of 75.13, a price-to-earnings-growth ratio of 2.47 and a beta of 1.24. HubSpot, Inc. has a 12 month low of $169.63 and a 12 month high of $497.96.

HubSpot (NYSE:HUBS - Get Free Report) last issued its earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%. The firm had revenue of $911.74 million for the quarter, compared to analysts' expectations of $898.31 million. During the same quarter last year, the business earned $2.19 earnings per share. The company's revenue was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts expect that HubSpot, Inc. will post 4.63 EPS for the current fiscal year.

HubSpot Profile

HubSpot, Inc develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company's products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations.

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