Hudson Portfolio Management LLC Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Hudson Portfolio Management purchased 2,689 Amazon shares worth approximately $641,000 during the second quarter. Institutional investors collectively own 72.20% of Amazon’s stock.
• Analyst sentiment remains positive: 56 analysts rate Amazon a Buy and three rate it a Hold, producing a “Moderate Buy” consensus and an average price target of $321.19.
• Amazon reported quarterly revenue of $200.61 billion and EPS of $5.75, exceeding expectations, while executives sold shares under pre-arranged trading plans. Investors continue to weigh strong AWS and AI growth against heavy capital-spending and regulatory concerns.

Hudson Portfolio Management LLC purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 2,689 shares of the e-commerce giant's stock, valued at approximately $641,000.

A number of other hedge funds and other institutional investors have also recently modified their holdings of the business. Elevation Point Wealth Partners LLC purchased a new stake in Amazon.com during the second quarter valued at approximately $76,298,000. Alta Advisers Ltd purchased a new position in Amazon.com in the second quarter worth $22,398,000. Daiichi Life Insurance Co. Ltd. acquired a new position in shares of Amazon.com during the second quarter worth $126,545,000. Commerce Bank acquired a new position in shares of Amazon.com during the second quarter worth $622,971,000. Finally, GQG Partners LLC purchased a new stake in shares of Amazon.com during the 2nd quarter valued at $136,801,000. 72.20% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

A number of analysts have recently weighed in on the company. JPMorgan Chase & Co. raised their price objective on Amazon.com from $330.00 to $365.00 and gave the stock an "overweight" rating in a research report on Friday, July 31st. Wells Fargo & Company reaffirmed an "overweight" rating and set a $338.00 target price (up from $328.00) on shares of Amazon.com in a research report on Thursday, September 3rd. UBS Group set a $200.00 price target on Amazon.com in a research note on Thursday. Wolfe Research reissued an "outperform" rating and issued a $315.00 price target on shares of Amazon.com in a report on Friday, July 31st. Finally, Cantor Fitzgerald reissued an "overweight" rating and issued a $320.00 price target (down from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average price target of $321.19.

Insider Activity

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of the company's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares of the company's stock, valued at approximately $123,465,145.81. This represents a 1.32% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock valued at $18,568,785 over the last quarter. Insiders own 8.90% of the company's stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to purchase up to $8 billion of backup generators from Generac, including approximately $2.4 billion of deliveries in 2027–2028. The deal should help Amazon bring AWS data centers online despite grid-connection delays and power shortages, while Amazon receives warrants to purchase Generac shares. Generac Plugs into Amazon for an $8B AI-Powered Deal
• Positive Sentiment: Analysts and investors continue to point to accelerating AWS demand, with reports citing a $169 billion annualized revenue run rate and a large cloud backlog. That supports expectations that AI-related infrastructure spending can translate into future sales, despite near-term cash-flow pressure. Amazon’s Andy Jassy Just Made a Startling Prediction
• Positive Sentiment: Project Mercury aims to expand Amazon’s same-day delivery network to more than 1,000 hubs by 2031. Bank of America called the initiative strategically important as Amazon attempts to narrow Walmart’s proximity and convenience advantage. Amazon’s secret weapon against Walmart could be a massive blitz in same-day delivery
• Positive Sentiment: AWS made its AI-powered hiring product, Amazon Connect Talent, generally available, expanding Amazon’s enterprise AI offerings beyond cloud infrastructure. Amazon has also received favorable attention from UBS analysts among top technology stock picks.
• Neutral Sentiment: Amazon is promoting industry and government cooperation on AI safety standards, emphasizing testing before release without calling for a broader slowdown in development. The stance may improve trust but is unlikely to materially change near-term results. Amazon Urges Industry and Government Partnership on AI Safeguards
• Negative Sentiment: Amazon faces European Commission scrutiny over marketplace rules that may restrict sellers from offering lower prices elsewhere, creating potential regulatory and compliance costs.
• Negative Sentiment: Investors remain concerned that roughly $220 billion of planned 2026 capital expenditures could keep free cash flow negative. Higher wages, delivery costs and possible electricity-grid charges for data centers add to the spending burden.
• Negative Sentiment: U.S. senators have urged the FTC to investigate Amazon’s AI shopping tools over alleged suppression of U.S.-made products and misleading “Made in USA” labels. The company also continues to face reputational and legal attention related to its Prime settlement.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $253.71 on Friday. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The company's 50 day moving average is $256.09 and its 200 day moving average is $245.60. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.74 trillion, a PE ratio of 20.41, a price-to-earnings-growth ratio of 1.97 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business's quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the previous year, the business posted $1.68 EPS. On average, sell-side analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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