Keebeck Wealth Management Boosts Stock Holdings in Alphabet Inc. $GOOG

Key Points

• Keebeck Wealth Management increased its Alphabet stake by 17.8% in the second quarter, bringing its holdings to 20,954 shares valued at approximately $7.4 million. Institutional investors collectively own 27.26% of Alphabet.
• Alphabet reported strong quarterly results, with revenue rising 24.2% year over year to $119.8 billion and EPS of $9.11, far exceeding analysts’ $2.87 estimate. Analysts maintain a “Buy” consensus with an average price target of $415.55.
• AI growth prospects are supporting sentiment, including potential new Gemini models, expanding Google Cloud and AI monetization, and new AI-powered search tools. However, regulatory and legal risks remain, including a potential FTC lawsuit involving YouTube and a roughly $353 million U.K. app-developer settlement.

Keebeck Wealth Management lifted its position in shares of Alphabet Inc. (NASDAQ:GOOG - Free Report) by 17.8% in the 2nd quarter, according to its most recent 13F filing with the SEC. The firm owned 20,954 shares of the information services provider's stock after acquiring an additional 3,173 shares during the quarter. Alphabet makes up 0.7% of Keebeck Wealth Management's investment portfolio, making the stock its 22nd largest position. Keebeck Wealth Management's holdings in Alphabet were worth $7,404,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds also recently bought and sold shares of GOOG. Nvest Wealth Strategies Inc. bought a new position in shares of Alphabet in the fourth quarter worth $38,000. Lifetime Wealth Management P.C. bought a new position in shares of Alphabet in the fourth quarter worth approximately $38,000. Imprint Wealth LLC bought a new position in shares of Alphabet in the 3rd quarter worth $31,000. Bard Associates Inc. bought a new position in Alphabet in the fourth quarter valued at $41,000. Finally, Commonwealth Retirement Investments LLC bought a new position in shares of Alphabet during the 4th quarter valued at about $45,000. 27.26% of the stock is owned by institutional investors.

Insider Buying and Selling

In other news, Director Frances Arnold sold 82 shares of the stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $333.39, for a total value of $27,337.98. Following the completion of the sale, the director directly owned 18,914 shares of the company's stock, valued at $6,305,738.46. This represents a 0.43% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 451,843 shares of company stock valued at $12,343,852. Company insiders own 12.99% of the company's stock.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google employees are reportedly testing Gemini 3.8 Flash, suggesting a new model could launch soon and strengthen Alphabet’s competitive position in generative AI. The company also hired AI researcher Barret Zoph as a Google DeepMind research vice president. Google employees are already testing the next Gemini Flash AI model
• Positive Sentiment: Wolfe Research named Alphabet a top 2027 stock pick and set a $460 target, citing accelerating Google Cloud growth and expanding AI monetization opportunities. Analysts also highlighted strong advertising performance, including reported 14.4% second-quarter ad-revenue growth. Alphabet is a top 2027 stock pick
• Positive Sentiment: Google expanded AI Mode with tools to track flight prices and help users book hotels, potentially increasing commercial activity and supporting future search-related revenue. Google's AI Mode can now track flight prices, help book hotels, and more
• Neutral Sentiment: Alphabet joined more than 100 technology companies in calling for coordinated defenses against rogue-AI cyber threats. The move may support responsible-AI efforts but also underscores growing scrutiny of the sector. Companies call for action to defend against rogue AI
• Negative Sentiment: The FTC is reportedly in the final stages of investigating whether YouTube violated consumer-protection laws by suspending users’ accounts and may prepare a lawsuit. Potential penalties, compliance costs and restrictions on YouTube’s policies are weighing on sentiment. US FTC probes YouTube over social media policies
• Negative Sentiment: Google agreed to pay approximately $353 million to settle a U.K. class-action lawsuit brought by app developers over fees, creating a direct financial charge and potentially raising concerns about additional platform-related claims. Google agrees to settle UK app developers' lawsuit
• Negative Sentiment: Law firms including Pomerantz and Frank R. Cruz announced investigations into possible securities-law violations. These notices are typically investor-solicitation announcements rather than new findings, but they add to the negative legal-news flow. Pomerantz investor alert

Alphabet Stock Performance

Shares of GOOG stock opened at $337.71 on Friday. The firm has a market capitalization of $4.13 trillion, a PE ratio of 16.96, a P/E/G ratio of 0.95 and a beta of 1.23. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The company has a 50 day moving average price of $348.28 and a 200-day moving average price of $339.95. Alphabet Inc. has a 52 week low of $206.96 and a 52 week high of $404.47.

Alphabet (NASDAQ:GOOG - Get Free Report) last released its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The company's revenue for the quarter was up 24.2% on a year-over-year basis. During the same period last year, the business posted $2.31 EPS. As a group, equities research analysts expect that Alphabet Inc. will post 20.51 earnings per share for the current year.

Alphabet Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a dividend of $0.22 per share. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet's dividend payout ratio is currently 4.42%.

Analysts Set New Price Targets

GOOG has been the topic of a number of analyst reports. Wedbush assumed coverage on shares of Alphabet in a research report on Thursday, July 16th. They issued an "outperform" rating and a $445.00 target price on the stock. JPMorgan Chase & Co. dropped their price target on Alphabet from $460.00 to $420.00 and set an "overweight" rating for the company in a research note on Thursday, July 23rd. TD Cowen reaffirmed a "buy" rating and set a $475.00 price objective on shares of Alphabet in a research report on Thursday, July 23rd. Weiss Ratings restated a "buy (b)" rating on shares of Alphabet in a report on Friday, July 17th. Finally, Oppenheimer restated an "outperform" rating and issued a $400.00 price target (down from $445.00) on shares of Alphabet in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat.com, the company currently has an average rating of "Buy" and an average price target of $415.55.

Alphabet Company Profile

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

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