Netflix, Inc. $NFLX Shares Acquired by Harbour Investments Inc.

Key Points

• Harbour Investments Inc. boosted its Netflix stake by 804.4% in the fourth quarter, ending with 55,449 shares worth about $5.2 million.
• Netflix remains heavily owned by institutions and hedge funds, with 80.93% of shares held by institutional investors. However, insiders have been selling shares recently, including CEO Theodore Sarandos and director Reed Hastings.
• Analysts remain generally upbeat on NFLX, with a Moderate Buy consensus and an average price target of $114.82, even as the stock has recently traded below its 50-day and 200-day moving averages.

Harbour Investments Inc. lifted its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 804.4% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 55,449 shares of the Internet television network's stock after acquiring an additional 49,318 shares during the period. Harbour Investments Inc.'s holdings in Netflix were worth $5,199,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also made changes to their positions in the company. Imprint Wealth LLC bought a new position in Netflix during the 3rd quarter worth $25,000. Bare Financial Services Inc grew its stake in Netflix by 93.3% during the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock worth $35,000 after buying an additional 14 shares during the last quarter. Horizon Financial Services LLC grew its stake in Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock worth $35,000 after buying an additional 24 shares during the last quarter. Redmont Wealth Advisors LLC bought a new position in Netflix during the 3rd quarter worth $36,000. Finally, Promus Capital LLC bought a new position in Netflix during the 3rd quarter worth $48,000. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at Netflix

In related news, CEO Theodore A. Sarandos sold 27,312 shares of the firm's stock in a transaction dated Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the completion of the transaction, the chief executive officer owned 284,804 shares of the company's stock, valued at $25,054,207.88. This trade represents a 8.75% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Reed Hastings sold 420,550 shares of the firm's stock in a transaction dated Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total value of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares of the company's stock, valued at $376,230.60. This represents a 99.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 1,422,769 shares of company stock valued at $135,144,073. Corporate insiders own 1.24% of the company's stock.

Wall Street Analysts Forecast Growth

NFLX has been the subject of a number of recent research reports. Weiss Ratings upgraded Netflix from a "hold (c)" rating to a "hold (c+)" rating in a research note on Monday, May 4th. Bank of America restated a "buy" rating and set a $125.00 price objective on shares of Netflix in a research note on Monday, May 18th. DZ Bank restated a "buy" rating on shares of Netflix in a research note on Friday, April 17th. Morgan Stanley restated an "overweight" rating on shares of Netflix in a research note on Friday, April 17th. Finally, New Street Research upped their price objective on Netflix from $96.00 to $102.00 in a research note on Friday, April 17th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and sixteen have assigned a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $114.82.

Netflix Trading Down 1.0%

Shares of NFLX stock opened at $87.68 on Wednesday. The stock has a 50-day simple moving average of $93.61 and a 200 day simple moving average of $93.74. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The stock has a market capitalization of $369.20 billion, a P/E ratio of 28.32, a P/E/G ratio of 1.13 and a beta of 1.55. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion during the quarter, compared to analysts' expectations of $12.17 billion. During the same quarter last year, the business posted $6.61 earnings per share. The company's quarterly revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, sell-side analysts expect that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts and market commentary continue to highlight Netflix’s expanding ad-tier opportunity, content strategy, and disciplined deal-making as reasons the long-term investment case remains intact. How The Netflix (NFLX) Investment Story Is Shifting Around Ads Content And Deal Discipline
• Positive Sentiment: Netflix’s push into live sports is being seen as a potential new revenue driver, with engagement gains such as strong Japan sign-ups around the World Baseball Classic supporting the growth narrative. NFLX Rides on Sports Content Engagement: New Revenue Growth Catalyst?
• Positive Sentiment: Some investors remain focused on Netflix’s long-term dominance in streaming, citing its massive historical share gains and strong competitive moat. Does Netflix Have the Widest Moat in Streaming?
• Neutral Sentiment: Netflix is drawing unusually high investor attention, but the coverage is mostly a reminder to watch upcoming catalysts rather than a clear new fundamental development. Netflix, Inc. (NFLX) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Recent commentary notes that Netflix’s shares are attracting attention and that the company is continuing to explore AI animation, though this has also sparked social-media criticism and is not yet a clear financial catalyst. Netflix is betting big on an AI animation studio — even as 51% of people say they don't want generative AI content
• Negative Sentiment: One article specifically noted that Netflix closed lower in the latest session, reinforcing the recent weakness in the stock. Netflix (NFLX) Stock Slides as Market Rises: Facts to Know Before You Trade
• Negative Sentiment: There is also some near-term margin pressure from heavier content spending, even as Netflix invests in sports and other growth areas. NFLX Rides on Sports Content Engagement: New Revenue Growth Catalyst?

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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