Netflix, Inc. $NFLX Stock: Prime Capital Investment Advisors LLC Lowers Holdings

Key Points

• Prime Capital Investment Advisors cut its Netflix stake by 6.8% in the third quarter, while several other investors increased holdings; institutions collectively own 80.93% of the stock.
• Analyst sentiment remains favorable overall, with Netflix receiving a “Moderate Buy” consensus rating and an average price target of $93.38, well above its reported trading price of $69.31.
• Netflix faces mixed signals: advertising growth offers upside, but weak U.S. subscriber momentum, workforce reductions, executive departures and increased competition weigh on investor sentiment. Insiders also sold approximately $13.1 million of stock over the past 90 days.

Prime Capital Investment Advisors LLC trimmed its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 6.8% in the third quarter, according to its most recent filing with the SEC. The fund owned 258,701 shares of the Internet television network's stock after selling 18,814 shares during the period. Prime Capital Investment Advisors LLC's holdings in Netflix were worth $18,000,000 as of its most recent filing with the SEC.

A number of other large investors also recently modified their holdings of the company. Norway Savings Bank increased its position in Netflix by 17.1% in the 3rd quarter. Norway Savings Bank now owns 11,671 shares of the Internet television network's stock valued at $812,000 after acquiring an additional 1,701 shares during the period. Lazari Capital Management Inc. raised its stake in shares of Netflix by 16.9% during the third quarter. Lazari Capital Management Inc. now owns 64,360 shares of the Internet television network's stock valued at $4,478,000 after acquiring an additional 9,289 shares during the last quarter. Investors Asset Management of Georgia Inc. GA ADV lifted its holdings in shares of Netflix by 1.2% during the third quarter. Investors Asset Management of Georgia Inc. GA ADV now owns 16,725 shares of the Internet television network's stock worth $1,164,000 after purchasing an additional 200 shares during the period. Net Worth Advisory Group lifted its holdings in shares of Netflix by 52.8% during the third quarter. Net Worth Advisory Group now owns 15,951 shares of the Internet television network's stock worth $1,082,000 after purchasing an additional 5,511 shares during the period. Finally, Tred Avon Family Wealth LLC grew its stake in shares of Netflix by 8.5% in the third quarter. Tred Avon Family Wealth LLC now owns 13,137 shares of the Internet television network's stock worth $914,000 after purchasing an additional 1,025 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

NFLX has been the subject of a number of recent research reports. New Street Research increased their price objective on Netflix from $96.00 to $102.00 and gave the company a "neutral" rating in a report on Friday, July 17th. CICC Research lowered their target price on Netflix from $110.00 to $90.00 and set an "outperform" rating for the company in a research report on Tuesday, July 21st. Moffett Nathanson cut their target price on Netflix from $115.00 to $100.00 and set a "buy" rating on the stock in a report on Friday, July 17th. President Capital reduced their price target on Netflix from $134.00 to $83.00 and set a "buy" rating on the stock in a research report on Monday, July 20th. Finally, Wolfe Research reissued an "outperform" rating and issued a $95.00 price target (up from $84.00) on shares of Netflix in a research note on Tuesday, August 25th. Three research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, sixteen have given a Hold rating and two have given a Sell rating to the company's stock. Based on data from MarketBeat.com, Netflix has an average rating of "Moderate Buy" and an average target price of $93.38.

Insiders Place Their Bets

In other Netflix news, insider David Hyman sold 5,723 shares of the business's stock in a transaction that occurred on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the transaction, the insider directly owned 316,100 shares of the company's stock, valued at approximately $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory Peters sold 27,312 shares of the stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the transaction, the chief executive officer owned 120,931 shares in the company, valued at $8,893,265.74. The trade was a 18.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 179,045 shares of company stock valued at $13,132,194 in the last 90 days. Company insiders own 1.24% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix’s advertising business is a key potential upside driver. Analysts expect ad revenue to accelerate toward the company’s roughly $3 billion 2026 target, supported by stronger upfront commitments and higher subscription prices. Wedbush expects limited customer churn and results broadly in line with company guidance. Netflix heads into earnings with churn in check and ad revenue rising
• Positive Sentiment: Wall Street’s consensus calls for approximately $12.87 billion to $12.88 billion in revenue and earnings per share of about $0.82 to $0.83. Some analysts remain bullish, arguing that the stock’s steep decline has already priced in much of the bad news. Here's what to expect when Netflix reports earnings
• Neutral Sentiment: Options markets imply an unusually large post-earnings move—roughly 9% according to several previews—highlighting significant event risk rather than a clear directional consensus. Investors will focus on subscriber trends, engagement, advertising growth and fourth-quarter guidance. Options traders expect a big move in NFLX stock
• Negative Sentiment: Investor sentiment is pressured by weak engagement and reports that Netflix has not added net U.S. subscribers in any month this year. Concerns that the company’s mature U.S. market is “hitting a wall” raise questions about future growth. Netflix has hit a wall
• Negative Sentiment: Netflix recently cut about 1,000 jobs, or roughly 6% of its workforce, while film chief Dan Lin and other senior executives have departed. The restructuring may improve costs, but its timing has intensified concerns about content performance, strategy and management stability. Netflix film division boss to exit
• Negative Sentiment: Competition is also becoming a larger long-term risk, with the Skydance-Paramount combination expected to expand its film output and strengthen rival streaming offerings.

Netflix Trading Down 0.8%

Shares of NASDAQ:NFLX traded down $0.54 during midday trading on Tuesday, reaching $69.31. The company's stock had a trading volume of 19,715,199 shares, compared to its average volume of 42,107,945. Netflix, Inc. has a fifty-two week low of $65.08 and a fifty-two week high of $124.86. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The firm has a 50 day moving average price of $75.04 and a two-hundred day moving average price of $80.38. The firm has a market capitalization of $288.59 billion, a price-to-earnings ratio of 21.79, a PEG ratio of 1.00 and a beta of 1.62.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.

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