N.E.W. Advisory Services LLC Takes Position in Apple Inc. $AAPL

Key Points

• N.E.W. Advisory Services LLC purchased 73,976 Apple shares worth approximately $21.4 million in the second quarter, making Apple 1.4% of its portfolio. Institutional investors collectively own 67.73% of Apple’s stock.
• Apple reported quarterly earnings of $2.02 per share on $109.42 billion in revenue, exceeding analyst estimates, while revenue increased 16.4% year over year. The company also paid a quarterly dividend of $0.27 per share.
• Analysts maintain a generally positive outlook, with Apple holding a consensus “Moderate Buy” rating and an average price target of $338.80, although some firms remain neutral and valuation, memory costs, and mixed iPhone demand signals pose risks.

N.E.W. Advisory Services LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the second quarter, according to its most recent disclosure with the SEC. The firm purchased 73,976 shares of the iPhone maker's stock, valued at approximately $21,406,000. Apple makes up 1.4% of N.E.W. Advisory Services LLC's investment portfolio, making the stock its 13th largest position.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AAPL. HBK Sorce Advisory LLC acquired a new position in Apple during the 2nd quarter worth $104,522,000. Abbot Financial Management Inc. acquired a new stake in shares of Apple in the 2nd quarter valued at about $16,000,000. Peachtree Investment Partners LLC bought a new position in shares of Apple during the second quarter worth about $41,170,000. Tulsa Wealth Advisors INC bought a new position in shares of Apple during the second quarter worth about $16,877,000. Finally, OMC Financial Services LTD acquired a new position in Apple in the second quarter worth about $30,369,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Stock Performance

Shares of AAPL stock opened at $333.08 on Tuesday. Apple Inc. has a 12-month low of $235.03 and a 12-month high of $344.57. The firm has a market capitalization of $4.86 trillion, a price-to-earnings ratio of 38.20, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. The business has a 50 day simple moving average of $318.61 and a 200 day simple moving average of $293.06. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company earned $1.57 earnings per share. On average, equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple's dividend payout ratio (DPR) is 12.39%.

Analyst Ratings Changes

Several analysts have issued reports on AAPL shares. Citigroup restated a "buy" rating on shares of Apple in a research note on Thursday. KGI Securities lowered Apple from an "outperform" rating to a "hold" rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. UBS Group reiterated a "neutral" rating on shares of Apple in a report on Thursday. TD Cowen reissued a "buy" rating and set a $400.00 price target on shares of Apple in a research report on Thursday, September 10th. Finally, DA Davidson reiterated a "neutral" rating and set a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple currently has a consensus rating of "Moderate Buy" and an average price target of $338.80.

Insider Activity at Apple

In related news, SVP Jennifer Newstead sold 1,439 shares of the business's stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company's stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Insiders have sold a total of 7,194 shares of company stock worth $2,245,142 in the last quarter. 0.06% of the stock is owned by company insiders.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed
• Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple's Stock Higher?
• Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk's X Corp and SpaceXAI Resolve Antitrust Lawsuit
• Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals
• Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI
• Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis

Apple Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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