North Star Asset Management Inc. Buys New Position in Amazon.com, Inc. $AMZN

Key Points

• North Star Asset Management acquired 223,136 Amazon shares in the second quarter, valued at approximately $53.2 million. Amazon now represents 2.1% of the firm’s portfolio and is its sixth-largest holding.
• Institutional investors own 72.2% of Amazon, while company insiders have sold $18.6 million worth of shares over the past three months, including sales by CEOs Andrew Jassy and Matthew Garman.
• Amazon reported strong quarterly results, with $5.75 in earnings per share and $200.61 billion in revenue, exceeding analyst expectations. Wall Street maintains a “Moderate Buy” consensus, with an average price target of $321.19 versus the reported share price of $249.67.

North Star Asset Management Inc. bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm bought 223,136 shares of the e-commerce giant's stock, valued at approximately $53,182,000. Amazon.com accounts for 2.1% of North Star Asset Management Inc.'s investment portfolio, making the stock its 6th biggest holding.

Several other hedge funds also recently made changes to their positions in the company. Auto Owners Insurance Co increased its stake in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares in the last quarter. Bank of America Corp DE bought a new position in shares of Amazon.com during the second quarter valued at $22,218,775,000. Bank of New York Mellon Corp purchased a new position in shares of Amazon.com in the 2nd quarter worth about $16,341,405,000. Legal & General Group Plc purchased a new position in shares of Amazon.com in the 2nd quarter worth about $12,831,376,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. bought a new position in Amazon.com in the 2nd quarter worth about $6,631,466,000. 72.20% of the stock is currently owned by institutional investors.

Insider Buying and Selling at Amazon.com

In other news, CEO Andrew R. Jassy sold 20,000 shares of the firm's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the business's stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer owned 17,794 shares in the company, valued at $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is currently owned by company insiders.

Amazon.com Trading Up 0.1%

NASDAQ:AMZN opened at $249.67 on Friday. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The business has a fifty day moving average price of $256.39 and a 200-day moving average price of $246.96. The firm has a market capitalization of $2.69 trillion, a price-to-earnings ratio of 20.09, a price-to-earnings-growth ratio of 1.93 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the previous year, the business earned $1.68 earnings per share. Amazon.com's quarterly revenue was up 19.6% compared to the same quarter last year. Sell-side analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of research firms have recently commented on AMZN. Mizuho set a $330.00 price target on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. The Goldman Sachs Group reissued a "buy" rating and issued a $375.00 target price (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. Evercore set a $355.00 price target on Amazon.com and gave the stock an "outperform" rating in a research note on Friday, August 28th. Wolfe Research reiterated an "outperform" rating and issued a $315.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating and issued a $325.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has an average rating of "Moderate Buy" and an average price target of $321.19.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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