Peak Asset Management LLC Purchases New Shares in Amazon.com, Inc. $AMZN

Key Points

• Peak Asset Management purchased 25,575 Amazon shares worth approximately $6.1 million in the second quarter, making Amazon about 0.9% of its portfolio. Institutional investors collectively own 72.2% of the company.
• Amazon reported quarterly earnings of $5.75 per share and revenue of $200.61 billion, exceeding analyst expectations, while revenue rose 19.6% year over year.
• Analysts maintain a generally positive view, with a consensus “Moderate Buy” rating and an average price target of $321.19 versus the reported share price of $258.45; however, investors remain concerned about the costs and potential margin pressure from Amazon’s large AI investments.

Peak Asset Management LLC purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor purchased 25,575 shares of the e-commerce giant's stock, valued at approximately $6,096,000. Amazon.com accounts for about 0.9% of Peak Asset Management LLC's investment portfolio, making the stock its 26th largest position.

A number of other institutional investors have also added to or reduced their stakes in the company. Trust Asset Management LLC increased its stake in shares of Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after acquiring an additional 3,414 shares in the last quarter. Bard Associates Inc. purchased a new stake in Amazon.com in the second quarter worth about $32,000. Longfellow Investment Management Co. LLC purchased a new stake in Amazon.com in the second quarter worth about $33,000. MilWealth Group LLC increased its stake in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after purchasing an additional 79 shares in the last quarter. Finally, Lifetime Wealth Management P.C. purchased a new position in shares of Amazon.com during the fourth quarter valued at approximately $45,000. Institutional investors own 72.20% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon announced an additional $1.9 billion investment in its Delivery Service Partner program for 2027. The spending is intended to raise delivery-driver pay, improve safety and expand AI-powered routing and delivery tools. Amazon says serious crashes have declined more than 23%, while Smart Delivery Glasses could help equip more than 20,000 drivers by 2027. Amazon delivery investment announcement
• Positive Sentiment: Amazon’s agreement to purchase up to $8 billion of Generac power equipment supports faster AWS data-center construction, including $2.4 billion of expected orders in 2027–2028. The deal reinforces the investment case for AWS and the broader AI infrastructure buildout. Amazon Generac supply agreement
• Positive Sentiment: UBS reportedly sees roughly 25% potential upside for Amazon, arguing that enterprise AI adoption remains in an early stage and should support demand for cloud services, chips and data-center infrastructure. UBS Amazon upside commentary
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing undisclosed access, failure to identify itself and concerns about credentials and platform rules. The move protects Amazon’s control over customer data and marketplace traffic, but highlights growing conflict over who controls agentic shopping. Amazon blocks Meta Muse
• Negative Sentiment: Investors continue to weigh risks from Amazon’s unusually large AI capital-spending program, including potential AWS margin pressure, rising financing needs and slower returns if AI demand does not keep pace. A recent analysis also warned that higher interest rates could weigh on capital-intensive technology stocks. Amazon capital spending analysis

Insiders Place Their Bets

In other Amazon.com news, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at approximately $31,024,217.80. The trade was a 1.92% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,568,785 in the last 90 days. Insiders own 8.90% of the company's stock.

Amazon.com Price Performance

AMZN opened at $258.45 on Tuesday. The company's 50-day simple moving average is $256.32 and its two-hundred day simple moving average is $246.21. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The stock has a market capitalization of $2.79 trillion, a P/E ratio of 20.79, a P/E/G ratio of 1.97 and a beta of 1.44. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's quarterly revenue was up 19.6% on a year-over-year basis. During the same period in the previous year, the company earned $1.68 earnings per share. As a group, analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current year.

Wall Street Analyst Weigh In

AMZN has been the topic of several recent research reports. Zacks Research downgraded Amazon.com from a "strong-buy" rating to a "hold" rating in a research note on Monday, September 14th. Weiss Ratings reiterated a "buy (b)" rating on shares of Amazon.com in a research note on Monday, August 3rd. TD Cowen reissued a "buy" rating and issued a $350.00 target price (up from $340.00) on shares of Amazon.com in a report on Friday, July 31st. Deutsche Bank Aktiengesellschaft reissued a "buy" rating and issued a $325.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wolfe Research reaffirmed an "outperform" rating and issued a $315.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat, the company has a consensus rating of "Moderate Buy" and an average target price of $321.19.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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