Phillips Wealth Planners LLC Makes New Investment in Apple Inc. $AAPL

Phillips Wealth Planners LLC acquired a new position in Apple Inc. (NASDAQ:AAPL - Free Report) during the second quarter, according to its most recent 13F filing with the SEC. The firm acquired 6,474 shares of the iPhone maker's stock, valued at approximately $2,011,000. Apple accounts for 1.5% of Phillips Wealth Planners LLC's investment portfolio, making the stock its 8th biggest holding.

Other hedge funds and other institutional investors have also modified their holdings of the company. Longfellow Investment Management Co. LLC acquired a new position in Apple during the second quarter valued at approximately $30,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter worth $41,000. Ascentis Wealth Management LLC increased its position in shares of Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker's stock worth $85,000 after acquiring an additional 260,792 shares in the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple in the 4th quarter valued at $88,000. Finally, Bard Associates Inc. purchased a new position in shares of Apple in the 4th quarter valued at $109,000. 67.73% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In other news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Over the last quarter, insiders sold 7,194 shares of company stock valued at $2,245,142. Corporate insiders own 0.06% of the company's stock.

Apple Stock Performance

NASDAQ:AAPL opened at $331.34 on Wednesday. The firm has a 50-day moving average of $319.02 and a two-hundred day moving average of $293.47. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market cap of $4.84 trillion, a P/E ratio of 38.00, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 1-year low of $236.32 and a 1-year high of $344.57.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts' expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.57 earnings per share. On average, research analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's payout ratio is currently 12.39%.

Wall Street Analyst Weigh In

A number of analysts recently weighed in on AAPL shares. Loop Capital decreased their price target on shares of Apple from $350.00 to $340.00 and set a "buy" rating for the company in a research report on Tuesday, August 11th. Oppenheimer reissued a "market perform" rating on shares of Apple in a research report on Thursday, September 10th. Daiwa Securities Group boosted their price objective on Apple from $325.00 to $335.00 and gave the stock an "outperform" rating in a research note on Tuesday, August 11th. Piper Sandler assumed coverage on Apple in a research report on Monday, August 17th. They issued an "overweight" rating for the company. Finally, Barclays reiterated an "underweight" rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average target price of $338.80.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
• Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
• Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
• Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
• Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
• Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
• Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

About Apple

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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