Prime Capital Investment Advisors LLC Reduces Position in Starbucks Corporation $SBUX

Key Points

• Prime Capital Investment Advisors cut its stake in Starbucks by 50.4% in Q4, selling 26,328 shares and leaving 25,893 shares valued at about $2.18 million.
• Senior insiders sold shares on March 5: EVP Sara Kelly sold 2,500 shares and CEO Brady Brewer sold 1,641 shares at roughly $97.12 each, with insiders totaling 6,370 shares sold last quarter and owning just 0.03% of the company.
• Starbucks missed quarterly EPS ($0.56 vs. $0.59) but beat revenue estimates ($9.92B vs. $9.62B), set FY2026 guidance of $2.15–$2.40 EPS, and carries a consensus Street rating of "Hold" with a $103.07 price target.

Prime Capital Investment Advisors LLC trimmed its position in Starbucks Corporation (NASDAQ:SBUX - Free Report) by 50.4% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 25,893 shares of the coffee company's stock after selling 26,328 shares during the period. Prime Capital Investment Advisors LLC's holdings in Starbucks were worth $2,180,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Silver Oak Securities Incorporated increased its holdings in shares of Starbucks by 2.4% in the third quarter. Silver Oak Securities Incorporated now owns 5,288 shares of the coffee company's stock valued at $447,000 after purchasing an additional 122 shares during the period. Wynn Capital LLC raised its stake in shares of Starbucks by 1.0% in the fourth quarter. Wynn Capital LLC now owns 11,895 shares of the coffee company's stock worth $1,002,000 after purchasing an additional 122 shares during the last quarter. Winch Advisory Services LLC lifted its holdings in shares of Starbucks by 1.1% during the third quarter. Winch Advisory Services LLC now owns 11,004 shares of the coffee company's stock worth $931,000 after purchasing an additional 123 shares during the period. Pioneer Trust Bank N A OR boosted its position in Starbucks by 1.1% in the third quarter. Pioneer Trust Bank N A OR now owns 11,437 shares of the coffee company's stock valued at $968,000 after buying an additional 125 shares during the last quarter. Finally, CVA Family Office LLC boosted its position in Starbucks by 3.1% in the fourth quarter. CVA Family Office LLC now owns 4,223 shares of the coffee company's stock valued at $356,000 after buying an additional 126 shares during the last quarter. Hedge funds and other institutional investors own 72.29% of the company's stock.

Analyst Ratings Changes

A number of research firms have issued reports on SBUX. William Blair raised shares of Starbucks from a "market perform" rating to an "outperform" rating in a research report on Thursday, January 22nd. UBS Group reaffirmed a "neutral" rating on shares of Starbucks in a report on Friday, January 30th. Citigroup cut their price objective on shares of Starbucks from $94.00 to $92.00 and set a "neutral" rating on the stock in a research note on Monday, February 2nd. New Street Research set a $90.00 target price on shares of Starbucks in a report on Tuesday, January 27th. Finally, DA Davidson initiated coverage on shares of Starbucks in a research report on Friday, March 6th. They set a "neutral" rating and a $97.00 target price for the company. Fifteen equities research analysts have rated the stock with a Buy rating, twelve have issued a Hold rating and two have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Hold" and a consensus price target of $103.07.

Insider Transactions at Starbucks

In other news, EVP Sara Kelly sold 2,500 shares of the stock in a transaction dated Thursday, March 5th. The shares were sold at an average price of $97.12, for a total transaction of $242,800.00. Following the sale, the executive vice president directly owned 59,609 shares of the company's stock, valued at $5,789,226.08. This represents a 4.03% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Brady Brewer sold 1,641 shares of the firm's stock in a transaction dated Thursday, March 5th. The shares were sold at an average price of $97.12, for a total value of $159,373.92. Following the sale, the chief executive officer owned 86,605 shares in the company, valued at $8,411,077.60. This trade represents a 1.86% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 6,370 shares of company stock valued at $608,664. Insiders own 0.03% of the company's stock.

Trending Headlines about Starbucks

Here are the key news stories impacting Starbucks this week:

• Positive Sentiment: Starbucks hired Chipotle’s chief development officer, Stephen Piacentini, to help accelerate its store renovation and development rollout under the "Back to Starbucks" program — a hire that signals execution focus on faster store refreshes and unit-level returns. Starbucks hires Chipotle’s chief development officer
• Positive Sentiment: New product push: Starbucks rolled out Energy Refreshers nationally and launched MUSH protein oats (plus returning Frappuccino SKUs) to drive afternoon frequency and broaden occasions — initiatives that can lift ticket size and off‑peak sales if they gain traction. Starbucks Bets On Protein Oats, Energy Drinks And Store Refresh To Reignite Growth
• Neutral Sentiment: International portfolio tweak: Alshaya Group is taking over Starbucks operations in Greece and Cyprus — a regional licensing move that trims direct exposure but is unlikely to move overall revenue materially. Alshaya Group takes over Starbucks operations in Greece and Cyprus
• Neutral Sentiment: Insider transaction: CEO Brady Brewer sold 1,641 shares under a pre-arranged Rule 10b5-1 plan — typically neutral because such sales are planned, though some investors watch insider activity for conviction signals. SEC Filing: Brady Brewer Form 4
• Negative Sentiment: Legal/board scrutiny: A PR Newswire notice highlights a shareholder inquiry about possible fiduciary breaches — such actions can create headline risk and investor uncertainty if they evolve into formal litigation. Did Starbucks Corporation Insiders Breach their Fiduciary Duties to Shareholders?
• Negative Sentiment: Competitive pressure: Rapidly expanding chains like Dutch Bros are executing cost-efficient growth (lower new-store CapEx), raising questions about Starbucks’ ability to balance aggressive store and design investments with margin recovery. Dutch Bros' CapEx Efficiency Gains Traction: Can It Boost Returns?
• Negative Sentiment: Mixed reception to store redesigns: The unveiling of an "uplifted" Chicago store drew some negative headlines and a short-term stock pullback as investors weigh public perception, safety concerns in certain urban markets, and whether the remodels will deliver the expected sales lift quickly. Starbucks unveils new ‘uplifted’ store designs in Chicago

Starbucks Price Performance

Shares of NASDAQ SBUX opened at $96.60 on Friday. The stock has a market capitalization of $110.06 billion, a price-to-earnings ratio of 79.83, a PEG ratio of 2.16 and a beta of 0.95. The firm's 50 day simple moving average is $95.55 and its 200-day simple moving average is $89.38. Starbucks Corporation has a 12 month low of $75.50 and a 12 month high of $104.82.

Starbucks (NASDAQ:SBUX - Get Free Report) last posted its earnings results on Wednesday, January 28th. The coffee company reported $0.56 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.59 by ($0.03). The firm had revenue of $9.92 billion during the quarter, compared to analyst estimates of $9.62 billion. Starbucks had a net margin of 3.63% and a negative return on equity of 28.66%. The business's revenue for the quarter was up 5.5% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.69 earnings per share. Starbucks has set its FY 2026 guidance at 2.150-2.400 EPS. Analysts anticipate that Starbucks Corporation will post 2.99 earnings per share for the current fiscal year.

Starbucks Company Profile

Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.

Starbucks' core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.

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