Principle Wealth Partners LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor bought 361,967 shares of the iPhone maker's stock, valued at approximately $104,739,000. Apple makes up approximately 5.2% of Principle Wealth Partners LLC's portfolio, making the stock its 5th largest position.
Other large investors have also recently bought and sold shares of the company. UP Strategic Wealth Investment Advisors LLC bought a new position in Apple in the second quarter valued at approximately $6,833,000. Requisite Capital Management LLC bought a new position in shares of Apple in the second quarter valued at $2,769,000. Joseph P. Lucia & Associates LLC bought a new position in shares of Apple in the second quarter valued at $13,274,000. Capital Financial Group Inc. Co. ADV acquired a new position in Apple during the second quarter worth $4,399,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. acquired a new position in Apple during the second quarter worth $10,588,946,000. 67.73% of the stock is owned by institutional investors and hedge funds.
Apple Price Performance
Shares of AAPL opened at $331.34 on Wednesday. The firm has a market capitalization of $4.84 trillion, a PE ratio of 38.00, a PEG ratio of 2.89 and a beta of 1.08. The company's 50-day moving average is $319.02 and its 200-day moving average is $293.47. Apple Inc. has a fifty-two week low of $236.32 and a fifty-two week high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL - Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm posted $1.57 EPS. Apple's revenue was up 16.4% compared to the same quarter last year. Equities analysts forecast that Apple Inc. will post 8.74 EPS for the current year.
Apple Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's dividend payout ratio (DPR) is 12.39%.
Key Stories Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
- Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
- Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
- Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
- Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
- Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
- Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple
Insider Activity
In other news, SVP Jennifer Newstead sold 1,438 shares of the business's stock in a transaction that occurred on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the sale, the senior vice president owned 34,352 shares in the company, valued at $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Insiders sold a total of 7,194 shares of company stock worth $2,245,142 in the last three months. Insiders own 0.06% of the company's stock.
Analysts Set New Price Targets
AAPL has been the subject of a number of recent analyst reports. Jefferies Financial Group reiterated an "underperform" rating on shares of Apple in a research note on Wednesday, September 9th. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. CICC Research upped their target price on shares of Apple from $310.00 to $340.00 and gave the company an "outperform" rating in a report on Tuesday, August 4th. TD Cowen reiterated a "buy" rating and issued a $400.00 target price on shares of Apple in a research note on Thursday, September 10th. Finally, Barclays reiterated an "underweight" rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has a consensus rating of "Moderate Buy" and an average target price of $338.80.
Check Out Our Latest Analysis on AAPL
Apple Company Profile
(
Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
See Also
Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Apple, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Apple wasn't on the list.
While Apple currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.