Robbins Farley Buys New Position in Rollins, Inc. $ROL

Key Points

• Robbins Farley bought 70,887 shares of Rollins (NYSE: ROL) in Q4, a stake worth about $4.26 million that represents 1.9% of the fund's holdings and is its 26th-largest position.
• Short interest jumped ~30.7% in March to 11.93 million shares (≈2.6% of float), a move that can increase downward pressure and volatility or create squeeze risk if sentiment shifts.
• Analysts give ROL a consensus rating of "Moderate Buy" (11 Buys, 4 Holds) with an average target of $65.54, while individual price targets range roughly from $52 to $70.

Robbins Farley bought a new stake in shares of Rollins, Inc. (NYSE:ROL - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 70,887 shares of the business services provider's stock, valued at approximately $4,255,000. Rollins accounts for 1.9% of Robbins Farley's holdings, making the stock its 26th biggest holding.

Other large investors also recently added to or reduced their stakes in the company. Board of the Pension Protection Fund bought a new position in shares of Rollins in the fourth quarter worth approximately $30,000. Root Financial Partners LLC bought a new position in shares of Rollins in the third quarter worth approximately $31,000. CYBER HORNET ETFs LLC bought a new position in shares of Rollins in the second quarter worth approximately $42,000. TruNorth Capital Management LLC bought a new position in shares of Rollins in the third quarter worth approximately $45,000. Finally, First Horizon Corp bought a new position in shares of Rollins in the third quarter worth approximately $47,000. 51.79% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

ROL has been the subject of a number of recent analyst reports. UBS Group set a $58.00 price target on shares of Rollins and gave the stock a "neutral" rating in a research report on Friday. Canaccord Genuity Group set a $52.00 price target on shares of Rollins and gave the stock a "hold" rating in a research report on Friday, February 13th. Royal Bank Of Canada set a $67.00 price target on shares of Rollins and gave the stock an "outperform" rating in a research report on Thursday, February 12th. Weiss Ratings reiterated a "buy (b)" rating on shares of Rollins in a research report on Monday, December 29th. Finally, Morgan Stanley set a $70.00 price target on shares of Rollins in a research report on Friday, February 13th. Eleven research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus target price of $65.54.

Rollins News Summary

Here are the key news stories impacting Rollins this week:

• Neutral Sentiment: Several recent news items mention people or institutions named "Rollins" (entertainment, sports, local politics, and education) but are unrelated to Rollins, Inc. and are unlikely to affect the company's fundamentals or stock performance. Examples: Seth Rollins/WWE coverage, Rachael Rollins running for Suffolk DA, and Rollins College membership news. Seth Rollins article Rachael Rollins article Rollins College article
• Negative Sentiment: Short interest in ROL jumped ~30.7% in March to 11.93M shares (about 2.6% of float) with a short-interest ratio of ~3.9 days based on average daily volume. A meaningful rise in shorting can add downward pressure on the stock as bears increase bets against near-term performance; it can also increase volatility and create squeeze risk if sentiment reverses. (Short-interest data reported 3/31/2026.)

Rollins Price Performance

Shares of NYSE:ROL opened at $54.25 on Friday. The company has a debt-to-equity ratio of 0.35, a quick ratio of 0.55 and a current ratio of 0.60. The firm has a fifty day moving average price of $57.72 and a 200 day moving average price of $58.84. Rollins, Inc. has a fifty-two week low of $51.77 and a fifty-two week high of $66.14. The firm has a market cap of $26.15 billion, a price-to-earnings ratio of 49.77, a P/E/G ratio of 3.34 and a beta of 0.84.

Rollins (NYSE:ROL - Get Free Report) last issued its earnings results on Wednesday, February 11th. The business services provider reported $0.25 earnings per share for the quarter, missing analysts' consensus estimates of $0.27 by ($0.02). Rollins had a return on equity of 38.16% and a net margin of 14.00%.The company had revenue of $912.91 million for the quarter, compared to the consensus estimate of $925.08 million. During the same quarter in the prior year, the company posted $0.22 EPS. Rollins's revenue was up 9.7% compared to the same quarter last year. As a group, sell-side analysts expect that Rollins, Inc. will post 1.09 earnings per share for the current fiscal year.

Rollins Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Tuesday, March 10th. Investors of record on Wednesday, February 25th were given a dividend of $0.1825 per share. The ex-dividend date was Wednesday, February 25th. This represents a $0.73 dividend on an annualized basis and a dividend yield of 1.3%. Rollins's dividend payout ratio is currently 66.97%.

Insider Activity

In related news, insider Elizabeth B. Chandler sold 14,201 shares of the company's stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $59.36, for a total transaction of $842,971.36. Following the completion of the transaction, the insider owned 55,977 shares in the company, valued at approximately $3,322,794.72. This represents a 20.24% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Jerry Jr. Gahlhoff sold 4,510 shares of the company's stock in a transaction on Monday, January 26th. The stock was sold at an average price of $63.26, for a total transaction of $285,302.60. Following the transaction, the chief executive officer owned 328,386 shares of the company's stock, valued at approximately $20,773,698.36. This represents a 1.35% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 67,039 shares of company stock valued at $4,177,480 in the last quarter. Company insiders own 5.77% of the company's stock.

Rollins Company Profile

Rollins, Inc NYSE: ROL is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.

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