Salesforce Inc. $CRM Shares Acquired by Capital Research Global Investors

Key Points

• Capital Research Global Investors increased its Salesforce stake by 2.4% in the fourth quarter, ending with 9.47 million shares valued at about $2.51 billion. The firm now owns roughly 1.01% of Salesforce.
• Several other institutional investors also boosted their positions, and overall institutional ownership stands at 80.43%. Insider buying was also notable, with directors David Blair Kirk and Laura Alber both purchasing shares in March.
• Analysts remain broadly positive on Salesforce, with an average rating of “Moderate Buy” and a price target of $257.97. The company also recently beat quarterly earnings and revenue estimates and authorized a $25 billion share repurchase program.

Capital Research Global Investors grew its holdings in Salesforce Inc. (NYSE:CRM - Free Report) by 2.4% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 9,467,811 shares of the CRM provider's stock after acquiring an additional 226,013 shares during the period. Capital Research Global Investors owned about 1.01% of Salesforce worth $2,508,137,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors have also modified their holdings of the business. Capital International Sarl grew its stake in shares of Salesforce by 39.7% in the fourth quarter. Capital International Sarl now owns 254,184 shares of the CRM provider's stock worth $67,336,000 after acquiring an additional 72,232 shares in the last quarter. Capital International Ltd. CA grew its stake in shares of Salesforce by 36.8% in the fourth quarter. Capital International Ltd. CA now owns 124,250 shares of the CRM provider's stock worth $32,915,000 after acquiring an additional 33,437 shares in the last quarter. Capital International Inc. CA grew its stake in shares of Salesforce by 11.9% in the fourth quarter. Capital International Inc. CA now owns 426,351 shares of the CRM provider's stock worth $112,945,000 after acquiring an additional 45,178 shares in the last quarter. Capital International Investors grew its stake in shares of Salesforce by 13.3% in the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock worth $6,019,199,000 after acquiring an additional 2,669,891 shares in the last quarter. Finally, Capital Group Investment Management PTE. LTD. grew its stake in shares of Salesforce by 36.8% in the fourth quarter. Capital Group Investment Management PTE. LTD. now owns 27,366 shares of the CRM provider's stock worth $7,250,000 after acquiring an additional 7,361 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company's stock.

Insider Activity at Salesforce

In other news, Director David Blair Kirk acquired 2,570 shares of the firm's stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the acquisition, the director owned 13,689 shares of the company's stock, valued at $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Laura Alber bought 2,571 shares of the firm's stock in a transaction dated Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director directly owned 9,530 shares of the company's stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

Several equities analysts have commented on CRM shares. Jefferies Financial Group restated a "buy" rating on shares of Salesforce in a research note on Tuesday, May 26th. Piper Sandler cut shares of Salesforce from an "overweight" rating to a "neutral" rating in a research report on Thursday, May 28th. Citigroup reaffirmed a "market outperform" rating on shares of Salesforce in a research report on Thursday, May 28th. Needham & Company LLC reaffirmed a "buy" rating and set a $400.00 price objective on shares of Salesforce in a research report on Thursday, February 26th. Finally, Northland Securities decreased their price objective on shares of Salesforce from $267.00 to $229.00 and set a "market perform" rating for the company in a research report on Tuesday, March 10th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $257.97.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced a landmark partnership with FIFA for the 2026 World Cup and 2027 Women’s World Cup, which could showcase its AI-driven Agentforce 360 platform to a massive global audience and potentially drive future enterprise demand. Article Title
• Positive Sentiment: KeyCorp kept an Overweight rating and a $290 price target on Salesforce, while modeling earnings above consensus for FY2027, signaling continued analyst confidence in the company’s profit growth. Article Title
• Positive Sentiment: Recent commentary highlights Salesforce’s strong momentum, helped by its AI strategy, Agentforce rollout, recurring revenue base, and expanding free cash flow, which may keep long-term investors interested. Article Title
• Neutral Sentiment: Salesforce’s presentation at the Evercore Global TMT Conference and valuation-focused coverage suggest investors are still reassessing how much of the AI and Agentforce optimism is already priced in. Article Title
• Negative Sentiment: Bridgewater Associates reportedly sold Salesforce, which can pressure sentiment in the near term, although the article argues that institutional selling may create a better entry point for patient investors. Article Title

Salesforce Price Performance

Shares of CRM opened at $185.85 on Friday. The firm has a fifty day moving average price of $181.31 and a 200 day moving average price of $208.90. The stock has a market cap of $152.21 billion, a PE ratio of 21.51, a price-to-earnings-growth ratio of 1.17 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce Inc. has a 1-year low of $163.52 and a 1-year high of $276.80.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm's quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter last year, the business posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts anticipate that Salesforce Inc. will post 10.3 EPS for the current year.

Salesforce announced that its Board of Directors has authorized a stock repurchase program on Monday, March 16th that allows the company to buyback $25.00 billion in shares. This buyback authorization allows the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock buyback programs are usually a sign that the company's board believes its shares are undervalued.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be issued a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce's dividend payout ratio is presently 20.37%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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