Salesforce Inc. $CRM Shares Newly Purchased by B.A. Schrock Wealth Management Inc.

Key Points

• B.A. Schrock Wealth Management purchased 9,532 Salesforce shares worth approximately $2.26 million, adding to significant institutional interest; institutions own 80.43% of the stock.
• Analyst sentiment remains positive, with a consensus “Moderate Buy” rating and an average price target of $278.12, supported by multiple recent target increases.
• Salesforce reported strong quarterly results, including $5.90 in adjusted EPS and $11.35 billion in revenue, though investors remain focused on whether its AI initiatives can accelerate growth and profitability.

B.A. Schrock Wealth Management Inc. acquired a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor acquired 9,532 shares of the CRM provider's stock, valued at approximately $2,256,000.

A number of other large investors have also bought and sold shares of CRM. Fluent Financial LLC acquired a new stake in Salesforce in the second quarter worth about $2,265,000. TAM Capital Management Inc. bought a new position in shares of Salesforce in the 1st quarter valued at about $40,945,000. Secured Retirement Advisors LLC bought a new stake in shares of Salesforce during the first quarter worth approximately $1,004,000. Janus Henderson Group PLC raised its stake in shares of Salesforce by 2.5% during the first quarter. Janus Henderson Group PLC now owns 127,739 shares of the CRM provider's stock worth $23,846,000 after buying an additional 3,125 shares during the last quarter. Finally, Independent Franchise Partners LLP acquired a new position in Salesforce in the fourth quarter valued at approximately $142,521,000. 80.43% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

A number of equities analysts have issued reports on the stock. Truist Financial reaffirmed a "buy" rating and issued a $300.00 price objective (up from $280.00) on shares of Salesforce in a research note on Thursday, August 27th. Morgan Stanley set a $315.00 target price on shares of Salesforce in a research report on Wednesday, September 2nd. Guggenheim increased their price target on Salesforce from $270.00 to $300.00 and gave the company a "buy" rating in a research note on Thursday, September 17th. Wedbush assumed coverage on Salesforce in a research note on Wednesday, July 1st. They set an "outperform" rating for the company. Finally, Evercore assumed coverage on Salesforce in a report on Monday. They issued an "outperform" rating for the company. Three research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, thirteen have given a Hold rating and three have given a Sell rating to the company's stock. According to data from MarketBeat.com, Salesforce has a consensus rating of "Moderate Buy" and a consensus target price of $278.12.

Insider Buying and Selling at Salesforce

In related news, Director Craig Conway sold 4,500 shares of the firm's stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This trade represents a 45.29% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, Director David Blair Kirk bought 4,176 shares of the stock in a transaction on Friday, September 18th. The shares were purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the acquisition, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. This represents a 28.66% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is owned by corporate insiders.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analyst upgrade and AI acquisition support sentiment: Bank of America reportedly issued a rare double upgrade, arguing that Salesforce’s AI offerings could deepen customer dependence on its platform. The bullish call followed Salesforce’s agreement to acquire AI-powered analytics platform Loops, which could strengthen its data and analytics capabilities. Salesforce Gets a Rare BofA Double Upgrade
• Positive Sentiment: Technical setup points to additional upside: A weekly bullish reversal, daily double-bottom pattern and potential bullish-flag breakout suggest the post-breakout pullback may be ending, according to technical analysis. Salesforce Price Forecast
• Positive Sentiment: Expanded DocuSign partnership adds an AI workflow catalyst: DocuSign’s Intelligent Agreement Management platform will be integrated natively with Salesforce, Agentforce and Slack, potentially increasing the usefulness of Salesforce’s AI agents for revenue teams. DocuSign and Salesforce Launch Intelligent Agreement Management
• Neutral Sentiment: Relative valuation looks favorable: One comparison with ServiceNow concluded Salesforce has stronger earnings estimate revisions, faster AI growth and a lower valuation, although investors still need evidence that those advantages will translate into sustained growth. Salesforce vs. ServiceNow
• Negative Sentiment: AI monetization remains the key overhang: Despite earnings beats, skeptics question whether agentic AI can materially improve Salesforce’s profits. Reports also highlight AI cannibalization risks and note that many customers have not yet adopted a potentially important upgrade, leaving investors cautious about near-term revenue acceleration. Agentic AI Skepticism

Salesforce Stock Performance

Shares of Salesforce stock opened at $235.95 on Thursday. The company has a market capitalization of $194.19 billion, a PE ratio of 21.51, a PEG ratio of 1.08 and a beta of 1.26. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. The stock's fifty day simple moving average is $229.31 and its 200 day simple moving average is $194.02.

Salesforce (NYSE:CRM - Get Free Report) last posted its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The firm had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. During the same period in the previous year, the company posted $2.91 earnings per share. The company's revenue for the quarter was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, research analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.7%. The ex-dividend date was Thursday, September 17th. Salesforce's dividend payout ratio (DPR) is 16.04%.

Salesforce Profile

Salesforce, Inc NYSE: CRM develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company's product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.

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