Sumitomo Mitsui Trust Group Inc. cut its position in Salesforce Inc. (NYSE:CRM - Free Report) by 8.6% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 2,478,864 shares of the CRM provider's stock after selling 234,110 shares during the quarter. Sumitomo Mitsui Trust Group Inc. owned approximately 0.26% of Salesforce worth $656,676,000 at the end of the most recent quarter.
A number of other large investors have also recently made changes to their positions in CRM. Brighton Jones LLC boosted its position in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock valued at $8,582,000 after purchasing an additional 3,102 shares during the period. Revolve Wealth Partners LLC lifted its position in Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after acquiring an additional 205 shares during the period. Bison Wealth LLC lifted its position in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after acquiring an additional 184 shares during the period. Sivia Capital Partners LLC lifted its position in Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after acquiring an additional 106 shares during the period. Finally, United Bank lifted its position in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after acquiring an additional 500 shares during the period. 80.43% of the stock is owned by institutional investors and hedge funds.
Wall Street Analysts Forecast Growth
A number of analysts have weighed in on the company. Wolfe Research reaffirmed an "outperform" rating on shares of Salesforce in a research report on Thursday, January 15th. DA Davidson cut their target price on Salesforce from $235.00 to $200.00 and set a "neutral" rating for the company in a research note on Friday, February 27th. Wells Fargo & Company cut their target price on Salesforce from $235.00 to $210.00 and set an "equal weight" rating for the company in a research note on Thursday, February 26th. Weiss Ratings reissued a "hold (c)" rating on shares of Salesforce in a research note on Monday, December 29th. Finally, BMO Capital Markets cut their target price on Salesforce from $235.00 to $225.00 and set an "outperform" rating for the company in a research note on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $280.21.
Check Out Our Latest Stock Analysis on Salesforce
Salesforce Stock Performance
NYSE CRM opened at $164.99 on Friday. Salesforce Inc. has a 1-year low of $163.52 and a 1-year high of $296.05. The company has a market capitalization of $152.29 billion, a P/E ratio of 21.13, a PEG ratio of 1.20 and a beta of 1.29. The business has a 50 day moving average price of $189.91 and a 200 day moving average price of $226.33. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76.
Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating the consensus estimate of $3.05 by $0.76. The firm had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.Salesforce's quarterly revenue was up 12.1% on a year-over-year basis. During the same period last year, the business posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 EPS for the current fiscal year.
Salesforce Increases Dividend
The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be given a $0.44 dividend. This is an increase from Salesforce's previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce's dividend payout ratio (DPR) is presently 22.54%.
Salesforce announced that its Board of Directors has approved a share buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually an indication that the company's leadership believes its shares are undervalued.
Insider Activity
In other Salesforce news, Director David Blair Kirk acquired 2,570 shares of the stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Laura Alber acquired 2,571 shares of the stock in a transaction dated Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, with a total value of $500,265.18. Following the transaction, the director owned 9,530 shares of the company's stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 3.00% of the company's stock.
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Strong underlying fundamentals: recent coverage highlights Salesforce's trailing‑12‑month revenue (~$41.5B), solid profitability (77.6% gross margin, ~13.9% profit margin), nearly $15B operating cash flow and $7.8 diluted EPS — all arguments that the company’s core business can justify a higher multiple over time. Salesforce Stock Is Dropping Today: What's Going On?
- Positive Sentiment: Ecosystem wins / product integrations: Redpanda’s new real‑time, bidirectional connectors to Salesforce position CRM more as a central data hub — a feature that can increase platform stickiness and justify long‑term value capture. Salesforce Connectors From Redpanda Put Focus On CRM Valuation Gap
- Neutral Sentiment: Options activity signaling volatility: recent options flow has drawn attention — heightened options interest can presage larger moves (up or down) around earnings, product news or macro catalysts but is not a directional confirmation on its own. Is the Options Market Predicting a Spike in Salesforce Stock?
- Neutral Sentiment: Valuation debate / buy/hold view: some analysts note CRM is down sharply YTD (~35%) and argue the pullback plus ongoing AI adoption and improving growth make it a hold at current prices — this frames the decline as a potential buying opportunity for longer‑term investors. Salesforce Plunges 35% YTD: Should You Buy, Sell or Hold the Stock?
- Negative Sentiment: Sector shock from new AI models: reports about Anthropic’s latest model and broader headlines have sparked a selloff across software stocks, pressuring CRM as investors rotate toward AI infrastructure and hardware beneficiaries. Anthropic's Latest AI Model Sends a Shockwave Through Software Stocks
- Negative Sentiment: Macro/strategy commentary: high‑profile commentary (e.g., Jim Cramer) indicates a renewed “buy hardware, sell software” rotation, which can keep downward pressure on valuation multiples for large software vendors like Salesforce. Cramer explains the divergence in tech stocks – and why software may continue to lag
- Negative Sentiment: Stock price technical and momentum concerns: coverage noting three‑year lows and a steep YTD decline highlight momentum weakness that can perpetuate selling until clearer positive catalysts emerge. Salesforce stock just crashed to 3-year lows; Here's why
- Negative Sentiment: Competitive/product signals: items about alternatives (e.g., Slackbot as a CRM interface) and specialized Salesforce‑based solutions could be read as both ecosystem expansion and potential competitive friction for certain use cases. Slack instead of Salesforce: Slackbot becomes CRM interface
About Salesforce
(
Free Report)
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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