Sequoia Financial Advisors LLC Decreases Stake in HubSpot, Inc. $HUBS

Key Points

• Sequoia Financial Advisors cut its HubSpot stake by 60.7% in the second quarter, selling 6,138 shares and retaining 3,982 shares valued at approximately $727,000. Institutional investors still own about 90.4% of the company.
• HubSpot exceeded quarterly expectations, reporting $3.26 in EPS versus the $3.02 consensus and revenue of $911.7 million, up 19.8% year over year. The company issued fiscal 2026 EPS guidance of $13.23–$13.31.
• Investor sentiment remains mixed: several analysts lowered ratings or price targets amid top-line uncertainty, while others maintained Buy ratings tied to HubSpot’s AI initiatives. Insiders sold 26,202 shares worth nearly $6.0 million over the past 90 days, including Director Brian Halligan’s approximately $2.1 million sale.

Sequoia Financial Advisors LLC cut its holdings in shares of HubSpot, Inc. (NYSE:HUBS - Free Report) by 60.7% during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 3,982 shares of the software maker's stock after selling 6,138 shares during the quarter. Sequoia Financial Advisors LLC's holdings in HubSpot were worth $727,000 at the end of the most recent reporting period.

Several other large investors also recently bought and sold shares of the business. Cary Street Partners Investment Advisory LLC acquired a new stake in HubSpot in the 4th quarter valued at about $33,000. Larson Financial Group LLC boosted its holdings in shares of HubSpot by 378.9% during the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker's stock worth $37,000 after purchasing an additional 72 shares during the last quarter. Reflection Asset Management acquired a new position in shares of HubSpot during the 4th quarter worth approximately $37,000. Global Retirement Partners LLC purchased a new stake in shares of HubSpot in the second quarter valued at approximately $38,000. Finally, Oslo Pensjonsforsikring AS purchased a new stake in shares of HubSpot in the first quarter valued at approximately $74,000. Hedge funds and other institutional investors own 90.39% of the company's stock.

Insider Activity at HubSpot

In other HubSpot news, insider Erika Fisher sold 702 shares of HubSpot stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total transaction of $165,124.44. Following the completion of the sale, the insider directly owned 14,581 shares in the company, valued at $3,429,742.82. This trade represents a 4.59% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Brian Halligan sold 8,500 shares of the business's stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $245.64, for a total transaction of $2,087,940.00. Following the completion of the sale, the director directly owned 68,000 shares in the company, valued at $16,703,520. This trade represents a 11.11% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders have sold 26,202 shares of company stock worth $5,998,079. Company insiders own 3.70% of the company's stock.

HubSpot Stock Performance

HUBS opened at $216.24 on Friday. The stock has a market capitalization of $10.78 billion, a PE ratio of 76.41, a P/E/G ratio of 2.48 and a beta of 1.18. HubSpot, Inc. has a one year low of $169.63 and a one year high of $525.51. The business's 50 day moving average price is $231.83 and its 200 day moving average price is $223.94.

HubSpot (NYSE:HUBS - Get Free Report) last posted its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating analysts' consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same quarter in the previous year, the business earned $2.19 earnings per share. The company's revenue for the quarter was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. As a group, equities research analysts forecast that HubSpot, Inc. will post 4.56 earnings per share for the current fiscal year.

Key Stories Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 and maintained a Buy rating. RBC, BTIG Research and Needham also reaffirmed positive ratings, with targets ranging from $250 to $300, indicating that several analysts see substantial upside if HubSpot’s growth initiatives gain traction.
• Positive Sentiment: HubSpot expanded its partnership with OpenAI, deepening the integration of ChatGPT with its CRM platform. The initiative could improve customer engagement, increase adoption among small and midsize businesses, and strengthen HubSpot’s position in AI-powered customer management. HubSpot and OpenAI deepen CRM and ChatGPT integration
• Positive Sentiment: The company unveiled Breeze Assistant, a self-updating Smart CRM and other AI-driven marketing tools at its investor and customer events. These products may support longer-term retention, automation and revenue growth, though their financial impact has not yet been demonstrated. HubSpot Analyst and Investor Day Transcript
• Neutral Sentiment: HubSpot also announced an integration with ChatGPT Ads, potentially enabling advertisers to connect CRM data with AI-powered campaigns. The opportunity is strategically significant, but investors are likely looking for evidence of customer adoption, bookings and margin benefits.
• Negative Sentiment: TD Cowen lowered its price target from $285 to $260 and shifted to Hold, while Stifel reiterated Hold amid top-line uncertainty. Cantor Fitzgerald maintained Neutral with a $200 target below the recent trading level. The mixed recommendations suggest concern that AI investments may take time to offset slowing or uncertain growth. Stifel reiterates Hold on HubSpot
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct holdings by 11.11%. Although the sale may be unrelated to business prospects, it adds a negative insider-trading signal while HubSpot continues to command a relatively high earnings valuation.

Analyst Upgrades and Downgrades

A number of equities analysts recently commented on the company. Citigroup reduced their price objective on HubSpot from $217.00 to $210.00 and set a "buy" rating on the stock in a research report on Friday, August 7th. Piper Sandler cut HubSpot from an "overweight" rating to a "neutral" rating and dropped their target price for the company from $250.00 to $220.00 in a report on Thursday, August 6th. Wells Fargo & Company downgraded HubSpot from an "overweight" rating to a "neutral" rating in a research note on Thursday, August 6th. The Goldman Sachs Group set a $276.00 price target on HubSpot in a report on Thursday, August 6th. Finally, Stephens cut shares of HubSpot from an "overweight" rating to a "hold" rating and set a $251.00 price target on the stock. in a research report on Thursday, August 6th. Sixteen equities research analysts have rated the stock with a Buy rating, fifteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of "Hold" and a consensus target price of $271.17.

HubSpot Profile

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company's products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.

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