SGL Investment Advisors Inc. Takes Position in Amazon.com, Inc. $AMZN

Key Points

• SGL Investment Advisors initiated a position in Amazon during the second quarter, purchasing 6,799 shares valued at approximately $1.89 million. Institutional investors collectively own 72.20% of Amazon’s stock.
• Amazon insiders sold 71,589 shares worth approximately $18.6 million over the past 90 days, including sales by CEO Matthew Garman and VP Shelley Reynolds under pre-arranged trading plans.
• Analysts maintain a generally positive outlook, with a “Moderate Buy” consensus and an average price target of $323.26. Amazon recently exceeded quarterly earnings and revenue estimates, reporting $5.75 in EPS and $200.61 billion in revenue.

SGL Investment Advisors Inc. bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor bought 6,799 shares of the e-commerce giant's stock, valued at approximately $1,891,000.

Other large investors also recently modified their holdings of the company. Northstar Financial Companies Inc. purchased a new stake in shares of Amazon.com in the second quarter worth approximately $3,376,000. Gryphon Financial Partners LLC boosted its position in shares of Amazon.com by 7.5% during the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock valued at $15,221,000 after buying an additional 5,125 shares during the last quarter. First Citizens Bank & Trust Co. grew its holdings in Amazon.com by 1.7% during the first quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock worth $63,285,000 after buying an additional 5,104 shares in the last quarter. GSA Capital Partners LLP bought a new stake in Amazon.com during the second quarter worth $2,261,000. Finally, Vista Cima Wealth Management LLC purchased a new stake in Amazon.com in the 2nd quarter valued at $1,585,000. 72.20% of the stock is currently owned by institutional investors.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew Garman sold 14,541 shares of the stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at approximately $31,024,217.80. The trade was a 1.92% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,568,785 over the last 90 days. Corporate insiders own 8.90% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to a long-term deal with Generac to supply backup generators for its data centers. Initial deliveries are expected to total approximately $2.4 billion in 2027 and 2028, while Amazon received warrants to purchase up to roughly $340 million of Generac stock. The agreement signals continued expansion of Amazon’s AI and cloud infrastructure. Generac, Amazon strike $2.4 billion long-term generator supply deal
• Positive Sentiment: Amazon reportedly plans to expand its same-day delivery network from 85 locations to more than 1,000 hubs by 2031, potentially placing facilities within 10 miles of most U.S. Prime members. The strategy could improve delivery speed and strengthen Amazon’s retail moat. Amazon's next move could reshape how America shops
• Positive Sentiment: Amazon launched Alexa+ in India with Hindi-language support, expanding its conversational-AI ecosystem in a major growth market. Investors also continue to focus on strong AWS demand, advertising growth and Amazon’s stake in Anthropic as potential longer-term catalysts. Amazon launches Alexa+ in India with Hindi support
• Neutral Sentiment: Amazon raised minimum starting pay for U.S. core-operations employees to $20 per hour and added grocery and banking benefits. The move may support hiring and retention, but management expects the program to cost about $1.5 billion, creating near-term margin pressure. Amazon raises minimum hourly pay by $1 to $20
• Negative Sentiment: AWS said it cannot restore access to a Bahrain facility and one UAE availability zone damaged during the Iran conflict. The disclosure raises concerns about data recovery, customer trust and possible financial or regulatory consequences. Amazon's AWS is unable to restore access
• Negative Sentiment: Analyst commentary highlighted that AI-related capital expenditures are accelerating AWS growth but weighing on free cash flow and increasing reliance on debt. Separately, Zacks downgraded AMZN from “strong buy” to “hold,” adding to valuation and execution concerns. Amazon's AI Bet Is Paying Off in Revenues

Analysts Set New Price Targets

Several brokerages have weighed in on AMZN. Citizens Jmp restated a "market outperform" rating and set a $315.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. Telsey Advisory Group set a $335.00 target price on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. JPMorgan Chase & Co. raised their price target on shares of Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research report on Friday, July 31st. Zacks Research cut shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a report on Monday. Finally, Raymond James Financial reaffirmed an "outperform" rating and issued a $390.00 price objective (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus target price of $323.26.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $245.96 on Thursday. The company has a market capitalization of $2.65 trillion, a P/E ratio of 19.79, a price-to-earnings-growth ratio of 1.92 and a beta of 1.44. The company's 50-day moving average is $255.84 and its 200 day moving average is $245.25. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The business had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's quarterly revenue was up 19.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.68 earnings per share. On average, equities research analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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