Sigma Planning Corp Sells 50,984 Shares of Amazon.com, Inc. $AMZN

Key Points

• Sigma Planning Corp reduced its Amazon stake by 14.6%, selling 50,984 shares in the second quarter and retaining 298,285 shares valued at approximately $71.1 million.
• Institutional ownership remains substantial at 72.2%, with several investors increasing their positions; however, Amazon insiders sold 71,589 shares worth $18.6 million over the past 90 days.
• Analysts maintain a bullish outlook, with a consensus “Moderate Buy” rating and $323.26 price target, while AWS and AI expansion provide growth catalysts alongside significant capital-spending and operational risks.

Sigma Planning Corp reduced its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 14.6% during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 298,285 shares of the e-commerce giant's stock after selling 50,984 shares during the period. Amazon.com comprises approximately 1.8% of Sigma Planning Corp's holdings, making the stock its 7th largest holding. Sigma Planning Corp's holdings in Amazon.com were worth $71,093,000 at the end of the most recent quarter.

Several other large investors have also recently added to or reduced their stakes in the company. Benjamin Edwards Inc. increased its position in Amazon.com by 5.3% in the second quarter. Benjamin Edwards Inc. now owns 318,490 shares of the e-commerce giant's stock worth $75,909,000 after buying an additional 16,079 shares during the period. GTS Securities LLC raised its position in shares of Amazon.com by 69.6% during the 2nd quarter. GTS Securities LLC now owns 307,627 shares of the e-commerce giant's stock worth $73,320,000 after buying an additional 126,255 shares in the last quarter. Jasper Ridge Partners L.P. lifted its position in Amazon.com by 47.2% in the second quarter. Jasper Ridge Partners L.P. now owns 72,068 shares of the e-commerce giant's stock worth $17,177,000 after purchasing an additional 23,120 shares during the period. Private Harbour Investment Management & Counsel LLC lifted its holdings in shares of Amazon.com by 0.4% in the second quarter. Private Harbour Investment Management & Counsel LLC now owns 13,175 shares of the e-commerce giant's stock valued at $3,140,000 after buying an additional 53 shares during the period. Finally, Flputnam Investment Management Co. boosted its position in shares of Amazon.com by 10.3% during the 2nd quarter. Flputnam Investment Management Co. now owns 681,131 shares of the e-commerce giant's stock valued at $162,341,000 after purchasing an additional 63,851 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In other Amazon.com news, SVP David Zapolsky sold 9,258 shares of the firm's stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares of the company's stock, valued at $10,699,926.30. This trade represents a 18.35% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock valued at $18,568,785 in the last ninety days. Company insiders own 8.90% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the primary bullish catalyst. Analysts and market commentators described AWS as the “heartbeat” of the AI trade, citing its fastest growth in 18 quarters and Amazon’s ability to combine cloud AI services with its large e-commerce ecosystem. AWS Cloud Heartbeat of AI Trade
• Positive Sentiment: A major Qualcomm partnership strengthens Amazon’s AI infrastructure position. Amazon could purchase as much as $60 billion of Qualcomm AI data-center chips and related products under a long-term agreement. The deal supports AWS capacity expansion and signals confidence in sustained AI demand, although it also implies substantial future capital spending. Qualcomm AI Ambitions Get a Boost From Amazon Partnership
• Positive Sentiment: Amazon’s AI products are gaining enterprise validation. Rivian used Amazon Bedrock to automate finance work and eliminate more than 15 days of manual effort per close cycle, offering a concrete example of potential Bedrock demand. Amazon also expanded its Quick AI assistant to mobile devices. Rivian’s AI Agents Cut 15 Days From Every Close
• Positive Sentiment: Prime Air is moving closer to broader UK drone deliveries. Amazon completed more than 500 flights during a UK trial and is seeking approval to expand service in Darlington. Successful deployment could improve delivery economics and support longer-term logistics automation. Amazon delivery drones set for UK expansion
• Neutral Sentiment: Amazon Pay India is considering travel insurance and other financial products, expanding its potential addressable market but providing limited near-term earnings impact. Amazon Pay plans to expand insurance offerings
• Negative Sentiment: Risks remain around costs, leverage, and operations. Amazon’s AI buildout requires heavy capital spending and new debt, while potential changes to Ohio data-center tax incentives could reduce project economics. Separately, a fatal accident involving an aircraft operating for Prime Air has increased regulatory and reputational risk. Amazon’s Aviation Network Faces a Sobering Test

Analysts Set New Price Targets

A number of equities research analysts have recently issued reports on the company. Telsey Advisory Group set a $335.00 target price on Amazon.com and gave the stock an "outperform" rating in a research report on Friday, July 31st. Citigroup reissued a "market outperform" rating on shares of Amazon.com in a research note on Friday, August 14th. Sanford C. Bernstein reissued an "outperform" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. DA Davidson reiterated a "neutral" rating and set a $250.00 price target on shares of Amazon.com in a report on Friday, July 31st. Finally, Royal Bank Of Canada lifted their target price on shares of Amazon.com from $320.00 to $330.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com currently has a consensus rating of "Moderate Buy" and a consensus target price of $323.26.

Amazon.com Price Performance

NASDAQ AMZN opened at $256.78 on Friday. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a fifty day simple moving average of $255.56 and a 200 day simple moving average of $244.13. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.77 trillion, a P/E ratio of 20.66, a P/E/G ratio of 1.98 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business's quarterly revenue was up 19.6% on a year-over-year basis. During the same quarter last year, the firm posted $1.68 EPS. On average, sell-side analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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