The Manufacturers Life Insurance Company grew its stake in shares of HubSpot, Inc. (NYSE:HUBS - Free Report) by 175.3% during the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 11,063 shares of the software maker's stock after buying an additional 7,044 shares during the period. The Manufacturers Life Insurance Company's holdings in HubSpot were worth $2,700,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other hedge funds and other institutional investors have also made changes to their positions in the stock. National Bank of Canada FI increased its position in HubSpot by 8.6% in the third quarter. National Bank of Canada FI now owns 379 shares of the software maker's stock worth $177,000 after purchasing an additional 30 shares during the last quarter. Jackson Thornton Wealth Management LLC increased its holdings in shares of HubSpot by 6.6% in the 4th quarter. Jackson Thornton Wealth Management LLC now owns 691 shares of the software maker's stock worth $274,000 after buying an additional 43 shares during the last quarter. Rakuten Securities Inc. raised its position in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker's stock valued at $30,000 after buying an additional 47 shares in the last quarter. Orion Porfolio Solutions LLC lifted its holdings in shares of HubSpot by 2.9% in the 2nd quarter. Orion Porfolio Solutions LLC now owns 1,784 shares of the software maker's stock valued at $994,000 after acquiring an additional 51 shares during the last quarter. Finally, Elevation Point Wealth Partners LLC grew its position in HubSpot by 3.3% in the fourth quarter. Elevation Point Wealth Partners LLC now owns 1,738 shares of the software maker's stock worth $697,000 after acquiring an additional 55 shares in the last quarter. Institutional investors own 90.39% of the company's stock.
HubSpot Price Performance
HubSpot stock opened at $209.96 on Friday. The stock has a market cap of $10.75 billion, a price-to-earnings ratio of 74.19, a price-to-earnings-growth ratio of 2.29 and a beta of 1.19. The firm has a 50-day moving average of $206.74 and a two-hundred day moving average of $229.37. HubSpot, Inc. has a 1 year low of $169.63 and a 1 year high of $525.51.
HubSpot (NYSE:HUBS - Get Free Report) last posted its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, beating the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The firm had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. During the same quarter in the previous year, the firm posted $2.19 earnings per share. The company's revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Research analysts expect that HubSpot, Inc. will post 4.41 earnings per share for the current year.
Wall Street Analysts Forecast Growth
Several analysts recently weighed in on HUBS shares. Morgan Stanley set a $287.00 price target on HubSpot in a report on Thursday. The Goldman Sachs Group set a $276.00 target price on shares of HubSpot in a report on Thursday. Citigroup reduced their price objective on shares of HubSpot from $217.00 to $210.00 and set a "buy" rating on the stock in a research report on Friday. Bank of America reissued an "underperform" rating and issued a $200.00 price objective on shares of HubSpot in a research note on Thursday. Finally, Weiss Ratings restated a "sell (d)" rating on shares of HubSpot in a research report on Wednesday, June 24th. One analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, fifteen have issued a Hold rating and two have given a Sell rating to the company. According to MarketBeat, HubSpot has an average rating of "Hold" and an average target price of $268.90.
View Our Latest Analysis on HubSpot
Key HubSpot News
Here are the key news stories impacting HubSpot this week:
- Positive Sentiment: HubSpot’s second-quarter results exceeded expectations: adjusted EPS was $3.26 versus the $3.02 consensus, while revenue reached $911.7 million, up 19.8% year over year and ahead of estimates. Customer additions, subscription growth and demand for AI-powered CRM tools supported the quarter. HubSpot Q2 Earnings Beat Estimates
- Positive Sentiment: KeyCorp retained an “overweight” rating with a $285 target, and BTIG maintained a “buy” rating with a $250 target. These analysts see substantial upside if HubSpot converts its AI investments into sustained growth and margin expansion.
- Neutral Sentiment: Management is expanding AI product trials and lowering entry prices to accelerate adoption. The initiatives could strengthen long-term demand, but longer sales cycles and tighter customer software budgets are creating near-term pressure. HUBS Q2 Earnings Call Highlights
- Neutral Sentiment: Jerry Dischler, an experienced AI and digital advertising executive, joined HubSpot’s board, potentially adding strategic expertise as the company develops its AI platform. A director’s sale of 702 shares was relatively small but adds limited insider-selling noise.
- Negative Sentiment: Third-quarter revenue guidance of approximately $924 million-$925 million was below the $941.2 million analyst consensus. The shortfall overshadowed the earnings beat and fueled fears that HubSpot’s growth is slowing as customers delay or scrutinize technology purchases. HubSpot Guidance Report
- Negative Sentiment: Analysts including Stifel, TD Cowen and Piper Sandler downgraded or lowered price targets, citing slower net additions, execution risks and a transition from a premium growth valuation toward a more value-oriented profile.
- Negative Sentiment: Block & Leviton announced an investigation into possible securities-law violations following the sharp decline. The announcement creates headline and legal risk, although it does not establish wrongdoing by HubSpot. HubSpot Investigation Announcement
Insiders Place Their Bets
In other news, insider Erika Ashley Fisher sold 702 shares of the stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the transaction, the insider owned 14,581 shares of the company's stock, valued at approximately $3,429,742.82. This represents a 4.59% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Lorrie M. Norrington purchased 1,313 shares of the company's stock in a transaction dated Monday, May 11th. The shares were purchased at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the transaction, the director directly owned 2,838 shares in the company, valued at approximately $540,411.96. This represents a 86.10% increase in their position. The SEC filing for this purchase provides additional information. In the last ninety days, insiders bought 14,063 shares of company stock worth $2,585,781 and sold 26,202 shares worth $5,481,959. 3.70% of the stock is owned by corporate insiders.
HubSpot Profile
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Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
See Also
Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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