Urban Wealth Management LLC Acquires 7,492 Shares of Amazon.com, Inc. $AMZN

Urban Wealth Management LLC boosted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 35.1% during the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 28,861 shares of the e-commerce giant's stock after buying an additional 7,492 shares during the quarter. Amazon.com accounts for 6.0% of Urban Wealth Management LLC's investment portfolio, making the stock its 5th largest position. Urban Wealth Management LLC's holdings in Amazon.com were worth $6,879,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in the business. MilWealth Group LLC boosted its holdings in Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after purchasing an additional 79 shares during the period. Lifetime Wealth Management P.C. purchased a new stake in Amazon.com during the 4th quarter worth about $45,000. Elkhorn Partners Limited Partnership raised its position in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock valued at $46,000 after purchasing an additional 180 shares in the last quarter. Fairway Wealth LLC raised its position in Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock valued at $51,000 after purchasing an additional 108 shares in the last quarter. Finally, Prudent Man Investment Management Inc. boosted its stake in shares of Amazon.com by 87.7% in the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analysts Set New Price Targets

A number of analysts recently weighed in on the stock. Monness Crespi & Hardt upped their target price on shares of Amazon.com from $315.00 to $330.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. HSBC reiterated a "buy" rating and issued a $310.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a research report on Friday, July 31st. Weiss Ratings reissued a "buy (b)" rating on shares of Amazon.com in a research report on Monday, August 3rd. Finally, Truist Financial raised their price objective on shares of Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus target price of $323.26.

Amazon.com Stock Performance

Shares of AMZN opened at $258.90 on Friday. The stock has a 50 day moving average price of $253.63 and a 200 day moving average price of $242.22. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The company has a market capitalization of $2.79 trillion, a price-to-earnings ratio of 20.83, a price-to-earnings-growth ratio of 1.97 and a beta of 1.44. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter last year, the company earned $1.68 earnings per share. Research analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CEO Douglas Herrington sold 6,362 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the transaction, the chief executive officer directly owned 476,681 shares of the company's stock, valued at $123,465,145.81. This trade represents a 1.32% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares in the company, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 71,589 shares of company stock worth $18,568,785. Insiders own 8.90% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI investment remain the primary bullish catalysts. Recent coverage highlights AWS’s fastest growth in 18 quarters and Amazon’s roughly $200 billion 2026 AI-infrastructure investment. Analysts view AWS’s higher growth and profitability as key drivers of future earnings, despite the substantial capital spending required. The Bull Case for This Stock Is Getting Harder to Ignore
• Positive Sentiment: Amazon is expanding its AI infrastructure ecosystem. The company signed a multiyear, multibillion-dollar agreement with Corning for optical fiber, cable and connectivity products, supporting data-center expansion and potentially improving network capacity for AI workloads. Amazon Signed a Multibillion-Dollar Deal With a 175-Year-Old Glassmaker
• Positive Sentiment: Zoox reached another commercialization milestone. Amazon’s autonomous-vehicle unit expanded paid robotaxi service to Harry Reid International Airport in Las Vegas, strengthening its operating footprint as competition with Waymo, Tesla and Uber intensifies. Amazon's Zoox Expands Its Robotaxi Service to Las Vegas Airport
• Positive Sentiment: New commerce and logistics initiatives could support long-term growth. YouTube creator-shopping tools give sellers another customer-acquisition channel, while Amazon expects its delivery network to handle nearly 90% of its U.S. packages by 2029, potentially improving control over fulfillment costs. How Could Amazon.com Gain From New Creator Shopping Tools?
• Neutral Sentiment: Amazon added AI-powered scam protection to Alexa for Shopping. U.S. customers can ask Alexa whether an email, text, call or other message is genuinely from Amazon. The feature may strengthen customer trust, but its direct financial impact is unclear. Amazon Adds Alexa Scam Protection as Consumer Fraud Losses Rise
• Negative Sentiment: Regulatory pressure is a significant overhang. The Department of Justice requested beef-pricing data from Amazon and other retailers as part of an investigation into rising prices. Separately, Amazon continues to face scrutiny from the Federal Trade Commission over its advertising practices. DOJ Requests Beef Price Data From Major Retailers
• Negative Sentiment: Labor and cost concerns persist. Teamsters launched a one-day strike at Amazon’s large Riverside warehouse, while the company is reportedly cutting additional Bay Area jobs. CEO Douglas Herrington also sold 1,000 shares under a prearranged Rule 10b5-1 plan; the transaction was small relative to his remaining holdings but may attract limited investor attention.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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