Vanguard Group Inc. Buys 72,707 Shares of Wayfair Inc. $W

Key Points

• Vanguard increased its stake by 0.8% in Q4, buying 72,707 shares to hold 9,634,757 shares—about 7.39% of Wayfair worth roughly $967.4 million.
• Q1 results showed revenue up ~7.4% to $2.93 billion and EPS of $0.26 (meeting estimates), with a return to active‑customer growth and margin progress helped by AI and influencer marketing.
• Insiders have been sizable net sellers—CEO Niraj Shah and director Steven Conine each sold ~113k shares and insiders sold ~703,785 shares (~$54M) over three months—while analysts trimmed targets but the consensus remains a Moderate Buy with a $97.30 average target.

Vanguard Group Inc. grew its stake in Wayfair Inc. (NYSE:W - Free Report) by 0.8% during the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 9,634,757 shares of the company's stock after purchasing an additional 72,707 shares during the quarter. Vanguard Group Inc. owned approximately 7.39% of Wayfair worth $967,426,000 at the end of the most recent reporting period.

A number of other large investors also recently modified their holdings of W. Arrowstreet Capital Limited Partnership lifted its holdings in shares of Wayfair by 826.0% in the third quarter. Arrowstreet Capital Limited Partnership now owns 2,817,056 shares of the company's stock valued at $251,648,000 after purchasing an additional 2,512,854 shares in the last quarter. Voloridge Investment Management LLC bought a new position in shares of Wayfair in the third quarter valued at approximately $108,125,000. AQR Capital Management LLC lifted its holdings in shares of Wayfair by 197.3% in the second quarter. AQR Capital Management LLC now owns 1,557,937 shares of the company's stock valued at $79,673,000 after purchasing an additional 1,033,865 shares in the last quarter. Holocene Advisors LP lifted its holdings in shares of Wayfair by 351.9% in the second quarter. Holocene Advisors LP now owns 1,294,057 shares of the company's stock valued at $66,178,000 after purchasing an additional 1,007,676 shares in the last quarter. Finally, Scopus Asset Management L.P. bought a new position in shares of Wayfair in the second quarter valued at approximately $40,536,000. Institutional investors own 89.67% of the company's stock.

Key Headlines Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Q1 results showed revenue growth, active‑customer gains and margin progress — Wayfair reported net revenue up ~7.4% to $2.9B, a return to active customer growth and commentary about strong share capture, which underpins the bullish view on recovery and profitability. Press Release
• Positive Sentiment: Perigold (Wayfair’s luxury site) announced a high‑profile design partnership with NBC’s George to the Rescue and designer Corey Damen Jenkins — a brand/PR win that supports Perigold’s positioning and premium merchandising. Perigold Partnership
• Positive Sentiment: Company highlighted productive marketing moves — use of AI and influencer programs helped Wayfair outperform the weak furniture category in Q1 and contributed to faster adjusted‑EBITDA growth, a key positive for margin recovery expectations. PYMNTS Article
• Neutral Sentiment: Bares Capital trimmed its position in Wayfair — a modest portfolio adjustment from a long‑term holder; not necessarily a directional signal but worth watching for follow‑on moves. Bares Capital
• Neutral Sentiment: Ongoing consumer promotions and editorial placements (sales, product features) keep demand and traffic visible, supporting short‑term conversion but less predictive of sustainable earnings upside. Examples include features on Yahoo/People. Market Coverage
• Negative Sentiment: Multiple analysts cut price targets this morning (Guggenheim and Wells Fargo to $100; Needham to $83; Jefferies to $70). Although several kept buy/overweight ratings, the lower targets signal tepid near‑term upside expectations and likely contribute to selling pressure. Analyst Notes TickerReport
• Negative Sentiment: Market commentary flagged a “narrow” revenue beat but missed profitability expectations and described the furniture market as “choppy,” which has driven post‑earnings volatility and short‑term negative price action. Seeking Alpha
• Negative Sentiment: Insider selling: a company director sold roughly $8.7M of stock, which can increase investor caution even if it’s routine diversification. Insider Sale

Insider Buying and Selling at Wayfair

In other Wayfair news, CEO Niraj Shah sold 113,863 shares of the stock in a transaction on Thursday, April 23rd. The stock was sold at an average price of $77.49, for a total transaction of $8,823,243.87. Following the completion of the transaction, the chief executive officer directly owned 435,274 shares of the company's stock, valued at approximately $33,729,382.26. This represents a 20.73% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Steven Conine sold 112,861 shares of the stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $77.50, for a total value of $8,746,727.50. Following the transaction, the director directly owned 436,212 shares of the company's stock, valued at approximately $33,806,430. This trade represents a 20.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 703,785 shares of company stock valued at $54,004,173. 18.44% of the stock is owned by corporate insiders.

Analysts Set New Price Targets

W has been the subject of a number of research analyst reports. Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Wayfair in a research report on Monday, April 20th. JPMorgan Chase & Co. decreased their price target on Wayfair from $114.00 to $105.00 and set an "overweight" rating for the company in a research report on Friday, February 20th. UBS Group decreased their price target on Wayfair from $130.00 to $115.00 and set a "buy" rating for the company in a research report on Friday. Jefferies Financial Group decreased their price target on Wayfair from $86.00 to $70.00 and set a "hold" rating for the company in a research report on Thursday. Finally, Truist Financial decreased their price target on Wayfair from $120.00 to $105.00 and set a "buy" rating for the company in a research report on Friday, February 20th. One research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $97.30.

Wayfair Trading Up 2.7%

Shares of NYSE W opened at $65.67 on Friday. The stock has a fifty day simple moving average of $75.42 and a two-hundred day simple moving average of $91.43. Wayfair Inc. has a 1-year low of $29.68 and a 1-year high of $119.98. The firm has a market cap of $8.59 billion, a price-to-earnings ratio of -27.03, a price-to-earnings-growth ratio of 5.36 and a beta of 3.02.

Wayfair (NYSE:W - Get Free Report) last announced its quarterly earnings data on Thursday, April 30th. The company reported $0.26 earnings per share for the quarter, meeting the consensus estimate of $0.26. Wayfair had a negative return on equity of 2.21% and a negative net margin of 2.41%.The business had revenue of $2.93 billion during the quarter, compared to analyst estimates of $2.89 billion. During the same period in the prior year, the company earned $0.10 earnings per share. Wayfair's revenue was up 7.4% compared to the same quarter last year. Analysts forecast that Wayfair Inc. will post 0.4 EPS for the current year.

About Wayfair

Wayfair Inc NYSE: W is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company's portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.

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