Wendell David Associates Inc. Purchases 1,805 Shares of Apple Inc. $AAPL

Key Points

• Wendell David Associates increased its Apple position by 0.7%, buying 1,805 shares to hold 254,154 shares valued at approximately $73.5 million. Apple represents about 7.8% of the firm’s portfolio, while institutional investors and hedge funds own 67.73% of the stock.
• Analyst sentiment remains generally positive, with Apple carrying a consensus “Moderate Buy” rating and an average price target of $330.53. Recent target increases include Robert W. Baird at $330, Wells Fargo at $350 and HSBC at $366.
• Apple’s latest quarterly results exceeded expectations, with EPS of $2.02 and revenue of $109.42 billion, up 16.4% year over year. Investors are focused on the September 9 product event and potential foldable iPhone, although AI execution, restructuring and the stock’s premium valuation remain risks.

Wendell David Associates Inc. grew its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 0.7% during the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 254,154 shares of the iPhone maker's stock after purchasing an additional 1,805 shares during the period. Apple makes up approximately 7.8% of Wendell David Associates Inc.'s investment portfolio, making the stock its largest holding. Wendell David Associates Inc.'s holdings in Apple were worth $73,542,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently modified their holdings of the company. Allen Capital Group LLC grew its holdings in shares of Apple by 1.0% during the second quarter. Allen Capital Group LLC now owns 113,847 shares of the iPhone maker's stock worth $32,943,000 after buying an additional 1,166 shares in the last quarter. TD Waterhouse Canada Inc. raised its position in Apple by 1.0% in the 2nd quarter. TD Waterhouse Canada Inc. now owns 4,248,696 shares of the iPhone maker's stock valued at $1,250,668,000 after buying an additional 43,545 shares during the last quarter. Prospera Capital Management LLC lifted its stake in Apple by 2.9% in the 2nd quarter. Prospera Capital Management LLC now owns 6,975 shares of the iPhone maker's stock valued at $2,177,000 after acquiring an additional 199 shares in the last quarter. Global Assets Advisory LLC lifted its stake in Apple by 20.2% in the 2nd quarter. Global Assets Advisory LLC now owns 97,379 shares of the iPhone maker's stock valued at $28,628,000 after acquiring an additional 16,379 shares in the last quarter. Finally, Directional Asset Management boosted its position in Apple by 3.8% during the 2nd quarter. Directional Asset Management now owns 25,943 shares of the iPhone maker's stock worth $7,501,000 after acquiring an additional 955 shares during the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Insider Transactions at Apple

In other news, SVP Jennifer Newstead sold 1,439 shares of the business's stock in a transaction dated Tuesday, August 25th. The shares were sold at an average price of $310.95, for a total transaction of $447,457.05. Following the transaction, the senior vice president directly owned 37,229 shares in the company, valued at $11,576,357.55. The trade was a 3.72% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Ben Borders sold 116 shares of the company's stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 4,433 shares of company stock valued at $1,367,024. Insiders own 0.06% of the company's stock.

Wall Street Analysts Forecast Growth

Several equities analysts have recently weighed in on AAPL shares. BTIG Research assumed coverage on shares of Apple in a research note on Monday, August 17th. They set a "neutral" rating for the company. DZ Bank lowered shares of Apple from a "buy" rating to a "hold" rating and set a $310.00 price objective on the stock. in a research report on Tuesday, August 4th. Robert W. Baird increased their target price on shares of Apple from $310.00 to $330.00 and gave the stock an "outperform" rating in a report on Friday, July 24th. HSBC raised shares of Apple from a "hold" rating to a "buy" rating and raised their target price for the company from $260.00 to $366.00 in a research report on Thursday, July 16th. Finally, Wells Fargo & Company reiterated an "overweight" rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Moderate Buy" and a consensus target price of $330.53.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Apple Trading Up 1.6%

NASDAQ AAPL opened at $319.70 on Friday. The company has a market cap of $4.67 trillion, a PE ratio of 36.66, a PEG ratio of 2.74 and a beta of 1.09. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $225.95 and a 12 month high of $344.57. The stock has a 50 day moving average of $312.24 and a 200-day moving average of $288.43.

Apple (NASDAQ:AAPL - Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analysts' expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm's revenue was up 16.4% on a year-over-year basis. During the same period last year, the business earned $1.57 earnings per share. On average, equities research analysts anticipate that Apple Inc. will post 8.76 EPS for the current fiscal year.

Apple Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's dividend payout ratio (DPR) is 12.39%.

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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