William Mack & Associates Inc. Has $2.60 Million Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• William Mack & Associates increased its Amazon stake by 75.9% in the second quarter, bringing its holdings to 10,898 shares valued at approximately $2.60 million. Amazon represents about 0.9% of the firm’s portfolio.
• Amazon has strong institutional and analyst support: institutions and hedge funds own 72.2% of shares, while analysts maintain a consensus “Moderate Buy” rating with an average price target of approximately $322.39.
• Amazon reported better-than-expected quarterly results, with $5.75 in EPS and $200.61 billion in revenue, up 19.6% year over year. Growth prospects center on AWS and artificial intelligence, though substantial spending and competitive execution risks remain.

William Mack & Associates Inc. grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 75.9% in the second quarter, according to the company in its most recent filing with the SEC. The firm owned 10,898 shares of the e-commerce giant's stock after acquiring an additional 4,702 shares during the quarter. Amazon.com comprises about 0.9% of William Mack & Associates Inc.'s portfolio, making the stock its 12th biggest holding. William Mack & Associates Inc.'s holdings in Amazon.com were worth $2,597,000 as of its most recent filing with the SEC.

Other large investors also recently modified their holdings of the company. MilWealth Group LLC lifted its holdings in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new position in Amazon.com in the fourth quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership increased its stake in Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock valued at $46,000 after acquiring an additional 180 shares during the last quarter. Fairway Wealth LLC raised its position in Amazon.com by 95.6% during the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock valued at $51,000 after purchasing an additional 108 shares in the last quarter. Finally, Prudent Man Investment Management Inc. raised its position in Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 107 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

AMZN has been the topic of a number of research analyst reports. Citizens Jmp reaffirmed a "market outperform" rating and issued a $315.00 target price on shares of Amazon.com in a report on Friday, July 31st. Mizuho set a $330.00 price target on Amazon.com and gave the stock an "outperform" rating in a report on Friday, July 31st. Stifel Nicolaus set a $319.00 price objective on Amazon.com and gave the stock a "buy" rating in a research report on Thursday, April 30th. DA Davidson reaffirmed a "neutral" rating and issued a $250.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. Finally, Susquehanna reiterated a "positive" rating and issued a $325.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company's stock. According to data from MarketBeat.com, Amazon.com presently has an average rating of "Moderate Buy" and a consensus price target of $322.39.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AI and AWS remain the main bullish catalysts: Amazon is part of a group of major technology companies expected to spend approximately $615 billion on AI infrastructure this year. AWS growth, a reported $496 billion backlog and an AI annualized revenue run rate above $25 billion reinforce the view that Amazon’s capital spending could translate into stronger long-term cloud revenue. AI infrastructure spending article
• Positive Sentiment: Analyst support is strong: Rosenblatt initiated coverage with a Buy rating and a $335 price target. The broader analyst consensus remains Moderately Buy, with an average target of about $322.56, suggesting substantial potential upside if AWS growth and margins improve. Rosenblatt coverage report
• Positive Sentiment: New growth initiatives could expand Amazon’s ecosystem: Prime Video plans to invest more than $2 billion in Latin America from 2027 through 2030, while the company is targeting drone delivery in nearly 500 U.S. cities and towns. Amazon also selected Austin for a multibillion-dollar robotics facility expected to create up to 500 jobs. Prime Video Latin America investment
• Neutral Sentiment: Anthropic investment offers both strategic value and valuation uncertainty: Amazon’s stake in the AI startup could become highly valuable if reported IPO valuations hold, and Anthropic supports AWS demand. However, some analysts question whether the private company’s potential valuation is justified by its current revenue and cash generation. Anthropic valuation analysis
• Negative Sentiment: Investors are concerned about spending and near-term returns: The $2 billion Prime Video expansion adds to Amazon’s investment burden, while the market is focusing more on underlying cash generation than gains related to the rising value of Anthropic. Amazon Prime Video investment analysis
• Negative Sentiment: Competitive and execution risks remain: SpaceX’s Starlink has more than 11,000 satellites compared with Amazon Leo’s fewer than 1,000, highlighting a significant gap in the satellite broadband race. Drone deliveries also face regulatory, noise, safety and reliability hurdles, including recent delivery mishaps. Starlink and Amazon Leo comparison

Amazon.com Stock Performance

Shares of AMZN stock opened at $258.63 on Monday. The business's 50-day moving average price is $249.86 and its 200-day moving average price is $239.32. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market capitalization of $2.79 trillion, a price-to-earnings ratio of 20.81, a PEG ratio of 1.72 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the company posted $1.68 EPS. The company's revenue was up 19.6% on a year-over-year basis. Equities research analysts forecast that Amazon.com, Inc. will post 8.05 EPS for the current year.

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 3,741 shares of Amazon.com stock in a transaction dated Monday, August 17th. The stock was sold at an average price of $262.76, for a total transaction of $982,985.16. Following the transaction, the chief executive officer directly owned 467,138 shares of the company's stock, valued at approximately $122,745,180.88. The trade was a 0.79% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 6,741 shares of company stock worth $1,767,335. 8.90% of the stock is owned by company insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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