Fluent (FLNT) Stock Price, News & Analysis

Company Overview

Fluent, Inc. is a digital marketing and advertising technology company that helps brands acquire and engage customers across online channels. Its platform supports data-driven audience targeting, campaign management, media buying and performance measurement.

The company provides omnichannel advertising solutions spanning programmatic display, mobile, video, connected television, social media, email and other digital formats. Fluent also offers audience and identity solutions designed to help advertisers identify prospective customers, personalize campaigns and evaluate marketing results.

Fluent serves advertisers, agencies and publishers, primarily in the United States and other international markets. The company was formerly associated with Cogint, Inc. and adopted the Fluent name after expanding its digital marketing technology operations.

Key Stats

• Today's Range: $2.20 to $2.78
• 50-Day Range: $2.60 to $4.27
• 52-Week Range: $1.70 to $4.49
• Volume: 31,291 shs
• Average Volume: 57,360 shs
• Market Capitalization: $83.13 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.00
• Consensus Rating: Moderate Buy

Fluent Stock Analysis - MarketRank™

Fluent scored higher than 71% of companies evaluated by MarketBeat, and ranked 89th out of 236 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Fluent has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and no sell ratings.

Upside Potential

Fluent has a consensus price target of $5.00, representing about 81.5% upside from its current price of $2.76.

Amount of Analyst Coverage

Fluent has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Fluent are expected to grow in the coming year, from ($0.52) to ($0.26) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Fluent is -3.58, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Fluent is -3.58, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Fluent has a P/B Ratio of 4.52. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.30% of the float of Fluent has been sold short.

Short Interest Ratio / Days to Cover

Fluent has a short interest ratio ("days to cover") of 1.73, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Fluent has recently increased by 37.86%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Fluent does not currently pay a dividend.

Dividend Growth

Fluent does not have a long track record of dividend growth.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

Fluent has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.61 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Fluent this week, compared to 3 articles on an average week.

Company Ownership

• Score: 3.8 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

3 insiders have purchased shares of Fluent in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $2,593.00 in company stock, which represents 0.0030% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Fluent insiders have bought 2.89% more of their company's stock than they have sold. Specifically, they have bought $92,357.00 in company stock and sold $89,764.00 in company stock.

Percentage Held by Insiders

38.40% of the stock of Fluent is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

23.33% of the stock of Fluent is held by institutions.

Company Calendar

• Last Earnings: 8/10/2026
• Today: 10/15/2026
• Next Earnings (Estimated): 11/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:FLNT
• CIK: 1460329
• Web: www.fluentco.com
• Phone: (646) 669-7272
• Fax: 86-21-3461-5667
• Employees: 185
• Year Founded: 2014

Price Target and Rating

• Average Price Target for Fluent: $5.00
• High Price Target: $5.50
• Low Price Target: $4.50
• Potential Upside/Downside: +94.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.77)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$27.17 million
• Net Margins: -11.48%
• Pretax Margin: -11.54%
• Return on Equity: -155.09%
• Return on Assets: -30.36%

Debt

• Debt-to-Equity Ratio: 0.64
• Current Ratio: 0.88
• Quick Ratio: 0.88

Sales & Book Value

• Annual Sales: $202.15 million
• Price / Sales: 0.40
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.61 per share
• Price / Book: 4.22

Miscellaneous

• Outstanding Shares: 31,607,000
• Free Float: 19,470,000
• Market Cap: $81.39 million
• Optionable: No Data
• Beta: 0.70