Harley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Hold" by Brokerages

Key Points

• Harley-Davidson has received a consensus recommendation of “Hold” from analysts, with an average price target of $29.83.
• Several analysts have adjusted their price objectives, with Robert W. Baird increasing theirs to $28, while Citigroup and UBS Group set theirs at $27.
• Insider trading activity included Director Rafeh Masood purchasing 2,068 shares at an average cost of $24.06, marking a 78.42% increase in his position.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) has been assigned a consensus recommendation of "Hold" from the seven analysts that are covering the firm, MarketBeat Ratings reports. Five research analysts have rated the stock with a hold recommendation, one has issued a buy recommendation and one has given a strong buy recommendation to the company. The average 1 year target price among analysts that have covered the stock in the last year is $29.8333.

HOG has been the topic of several research analyst reports. Robert W. Baird increased their price objective on shares of Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a research report on Wednesday, May 14th. Citigroup raised their price objective on shares of Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research report on Monday, June 16th. Finally, UBS Group reduced their price objective on Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating for the company in a report on Tuesday, July 8th.

Insiders Place Their Bets

In related news, Director Rafeh Masood bought 2,068 shares of Harley-Davidson stock in a transaction dated Tuesday, August 5th. The shares were bought at an average cost of $24.06 per share, with a total value of $49,756.08. Following the acquisition, the director owned 4,705 shares in the company, valued at $113,202.30. This trade represents a 78.42% increase in their position. The transaction was disclosed in a document filed with the SEC, which is available through this link. 0.93% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of the stock. Wealth Enhancement Advisory Services LLC increased its holdings in Harley-Davidson by 3.9% in the 2nd quarter. Wealth Enhancement Advisory Services LLC now owns 16,129 shares of the company's stock valued at $412,000 after buying an additional 607 shares during the period. Commonwealth of Pennsylvania Public School Empls Retrmt SYS boosted its position in shares of Harley-Davidson by 2.6% during the 2nd quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 28,093 shares of the company's stock worth $663,000 after acquiring an additional 700 shares in the last quarter. Assetmark Inc. increased its stake in Harley-Davidson by 209.7% in the first quarter. Assetmark Inc. now owns 1,053 shares of the company's stock valued at $27,000 after acquiring an additional 713 shares during the last quarter. Mirae Asset Global Investments Co. Ltd. raised its position in Harley-Davidson by 52.3% during the first quarter. Mirae Asset Global Investments Co. Ltd. now owns 2,110 shares of the company's stock valued at $53,000 after purchasing an additional 725 shares in the last quarter. Finally, UMB Bank n.a. raised its position in Harley-Davidson by 153.6% during the first quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock valued at $33,000 after purchasing an additional 791 shares in the last quarter. Institutional investors and hedge funds own 85.10% of the company's stock.

Harley-Davidson Stock Performance

HOG opened at $27.45 on Thursday. The company has a quick ratio of 1.20, a current ratio of 1.37 and a debt-to-equity ratio of 1.32. Harley-Davidson has a 12-month low of $20.45 and a 12-month high of $39.93. The business has a 50 day moving average of $24.35 and a 200-day moving average of $24.62. The stock has a market cap of $3.34 billion, a price-to-earnings ratio of 14.22, a PEG ratio of 0.43 and a beta of 1.29.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing analysts' consensus estimates of $0.99 by ($0.11). Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The business had revenue of $1.31 billion during the quarter, compared to the consensus estimate of $1.09 billion. During the same quarter last year, the company posted $1.63 EPS. The firm's revenue was down 19.3% on a year-over-year basis. On average, equities research analysts expect that Harley-Davidson will post 3.44 earnings per share for the current year.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

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