Helen of Troy Limited (NASDAQ: HELE) is a global designer, marketer and developer of consumer brand-name products across three primary segments: Housewares, Health & Home and Beauty. The company partners with leading brands to deliver solutions for everyday living, offering products that range from kitchenware and hydration bottles to personal care and home environment appliances. With a focus on innovation, Helen of Troy leverages design, engineering and supply chain expertise to bring differentiated products to market under both licensed and proprietary brands.
In its Housewares segment, Helen of Troy features such brands as OXO Good Grips, known for ergonomically designed kitchen tools and gadgets, and Hydro Flask, a premium insulated hydration bottle. The Health & Home division includes Vicks humidifiers and thermometers, Braun oral care products and thermometers, Honeywell air quality and conditioning solutions, and PUR water filtration systems. These offerings address home health, comfort and wellness, and are distributed through mass merchants, grocery, club, drug and specialty retail channels in North America and beyond.
The Beauty segment comprises hair care and styling tools, including Hot Tools, Drybar, T3 Micro and Revlon-branded appliances. This portfolio serves professional stylists and consumers alike, featuring hair dryers, straighteners, curling irons and styling brushes that emphasize performance, innovation and salon-quality results. By blending proprietary product development with partnerships and licensing arrangements, the company adapts quickly to beauty trends and consumer preferences in established and emerging markets.
Founded in 1968 by Michael and Thomas Marks, Helen of Troy is headquartered in El Paso, Texas, and maintains operations and customer support offices in the United States, Canada, the United Kingdom, Mexico, Hong Kong and China. Under the leadership of President and Chief Executive Officer Julien Mininberg, the company continues to expand its global footprint via strategic acquisitions, brand partnerships and a commitment to sustainability and product quality. Its diverse brand portfolio and cross-segment expertise position it to capitalize on evolving consumer needs worldwide.
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