Herc (HRI) Stock Price, News & Analysis

Company Overview

Herc Holdings Inc (NYSE: HRI) operates as a leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors. The company’s fleet includes aerial work platforms, earthmoving equipment, material handling solutions, power generation units and specialty tools, enabling clients to scale their operations without the capital expense of ownership. In addition to basic machinery rentals, Herc provides value-added services such as equipment maintenance, on-site safety training and project consulting to help customers optimize productivity and maintain compliance with industry standards.

Founded as part of Hertz Global Holdings, the equipment rental business was spun off as an independent public company in early 2016. Since that separation, Herc has focused on expanding its service network across the United States, Canada and select international locations. The firm’s infrastructure of rental centers and logistics hubs supports timely delivery and pickup of equipment, backed by mobile service technicians who perform routine inspections and emergency repairs on customer sites.

Herc’s customer base spans general contractors, government agencies, industrial manufacturers and entertainment producers, all of whom rely on the company’s fleet breadth and technical expertise. Strategic investments in digital platforms enable clients to reserve equipment online, track usage in real time and manage billing through a centralized portal. This technology focus aims to streamline the rental process and provide actionable insights into equipment utilization.

Headquartered in Bonita Springs, Florida, Herc Holdings is guided by a senior management team with deep experience in equipment rental, logistics and customer service. The company emphasizes safety, operational excellence and sustainability as core pillars of its growth strategy, seeking to deliver reliable solutions while reducing environmental impact through equipment modernization and preventive maintenance programs.

Key Stats

• Today's Range: $135.48 to $141.52
• 50-Day Range: $91.05 to $139.38
• 52-Week Range: $88.45 to $188.35
• Volume: 526,650 shs
• Average Volume: 668,837 shs
• Market Capitalization: $4.57 billion
• P/E Ratio: N/A
• Dividend Yield: 2.05%
• Price Target: $165.67
• Consensus Rating: Hold

Herc Stock Analysis - MarketRank™

Herc scored higher than 79% of companies evaluated by MarketBeat, and ranked 34th out of 133 stocks in the transportation sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

Herc has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on no strong buy ratings, 5 buy ratings, 1 hold rating, and 2 sell ratings.

Upside Potential

Herc has a consensus price target of $165.67, representing about 21.0% upside from its current price of $136.90.

Amount of Analyst Coverage

Herc has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 80.71%

Earnings Growth

Earnings for Herc are expected to grow by 80.71% in the coming year, from $4.82 to $8.71 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Herc is -507.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Herc is -507.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Herc has a PEG Ratio of 27.77. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Herc has a P/B Ratio of 2.41. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.44% of the float of Herc has been sold short.

Short Interest Ratio / Days to Cover

Herc has a short interest ratio ("days to cover") of 2.68, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Herc has recently increased by 13.57%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Herc pays a meaningful dividend of 2.06%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Herc has only been increasing its dividend for 2 years.

Dividend Sustainability

Based on earnings estimates, Herc will have a dividend payout ratio of 32.15% next year. This indicates that Herc will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 1.11

News Sentiment

Herc has a news sentiment score of 1.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Transportation companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Herc this week, compared to 4 articles on an average week.

Search Interest

7 people have searched for HRI on MarketBeat in the last 30 days. This is an increase of 250% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Herc to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Herc insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.20% of the stock of Herc is held by insiders.

Percentage Held by Institutions

93.11% of the stock of Herc is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/4 Dividend: 2/18/2026
• Ex-Dividend for 3/4 Dividend: 2/18/2026
• Dividend Payable: 3/04/2026
• Last Earnings: 4/28/2026
• Today: 5/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Transportation
• Industry: TRANS - EQP&LSNG
• Sub-Industry: Business Services
• Current Symbol: NYSE:HRI
• CIK: 1364479
• Web: ir.hercrentals.com
• Phone: 239-301-1000
• Fax: 888-817-7694
• Employees: 9,600
• Year Founded: 1965

Price Target and Rating

• Average Price Target for Herc: $165.67
• High Price Target: $198.00
• Low Price Target: $125.00
• Potential Upside/Downside: +21.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.38
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.27)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 28.40
• P/E Growth: 27.77
• Net Income: $1 million
• Net Margins: -0.11%
• Pretax Margin: -0.30%
• Return on Equity: 10.72%
• Return on Assets: 1.49%

Debt

• Debt-to-Equity Ratio: 4.24
• Current Ratio: 1.46
• Quick Ratio: 1.46

Sales & Book Value

• Annual Sales: $4.61 billion
• Price / Sales: 0.99
• Cash Flow: $39.23 per share
• Price / Cash Flow: 3.49
• Book Value: $56.84 per share
• Price / Book: 2.41

Miscellaneous

• Outstanding Shares: 33,393,000
• Free Float: 32,658,000
• Market Cap: $4.57 billion
• Optionable: Optionable
• Beta: 1.90