High Roller Technologies NYSEAMERICAN: ROLR is preparing to enter the U.S. prediction markets sector through its ROLR brand, supported by a partnership with Crypto.com, an introducing broker license from the National Futures Association and a recently announced technology arrangement, Chief Executive Officer Seth Young said during a company presentation.
Young said the company, which began as an online casino operator in 2021, shifted strategy in 2025 following its 2024 initial public offering. High Roller has operated the Fruta and High Roller casino brands under Curacao and Estonian licenses, but it began shuttering many markets as it repositioned around prediction markets.
The company reported approximately $30 million in top-line revenue in 2024 and about $20 million in 2025, Young said, characterizing the decline as occurring in the context of closing most of its casino markets. He said the remaining casino operations have improved their unit economics and continue to be managed while the company prepares its prediction-market launch.
Crypto.com Partnership and Regulatory Structure
High Roller’s agreement with Crypto.com is intended to provide a faster route into the prediction-market business. Young said Crypto.com holds futures commission merchant, designated contract market and derivatives clearing organization licenses, while High Roller will manage the customer relationship and connect users to Crypto.com’s liquidity pool.
“Our consumers are able to have trading capabilities straight away,” Young said.
High Roller has secured an introducing broker license from the NFA, according to Young. The company is exclusive to Crypto.com in the United States for 24 months beginning in April, while the agreement does not limit High Roller’s ability to pursue international opportunities or seek additional licenses in the future.
Young said the Crypto.com compliance structure is expected to allow High Roller to enter 42 states and offer customers access to existing network liquidity. He described prediction markets as federally regulated financial products, distinguishing them from the state-by-state framework governing online sports betting and casino gaming in the U.S.
The company raised $26 million in January, including $25 million through a registered direct offering and $1 million through a private placement, Young said. High Roller reported $18 million in cash equivalents and just under $30 million in shareholders’ equity at the end of the second quarter.
Technology and Product Plans
Young said High Roller has acquired rights to technology through an agreement involving Markets.com, also referred to as Elon Till, and DeepEther Labs. The company had been working with the technology provider under a consulting arrangement while negotiating the longer-term deal, he said.
The arrangement gives High Roller ownership of the customer-facing platform and a perpetual worldwide license to the back-end technology, Young said. He said the structure is designed to avoid recurring platform fees after initial commercial obligations are met and will enable the company to control product development.
High Roller is in the final stages of technology development and user-acceptance testing, Young said. The principal remaining hurdle for a potential app launch is submission to and acceptance by app stores. He did not specify whether the initial release would include iOS, Android or both, but said development has been underway across platforms.
“We do hope to launch in the very near term,” Young said, adding that the company expects to release timing details and additional information shortly.
Marketing Partnerships and Customer Acquisition
Young highlighted High Roller’s relationship with Spike Up Media, its largest shareholder, as a central part of its customer-acquisition strategy. Spike Up Media has operated in performance marketing and user lead generation across gaming and other affiliate sectors for 16 years, he said.
Because of the alignment with Spike Up, Young said High Roller expects to acquire customers closer to underlying acquisition cost rather than paying an affiliate markup. The company historically produced a roughly three-to-one lifetime-value-to-acquisition-cost ratio in certain markets, he said, though he added that results in prediction markets will depend on future execution.
High Roller also cited marketing arrangements with Lines.com, Forever Network and Leverage Game Media. The Lines.com agreement is expected to support the creation of tens of thousands of search-engine-optimized pages each month, Young said. Forever Network is expected to provide more than 1 billion impressions, while Leverage Game Media reaches audiences across sports, finance and crypto-focused social channels.
The company also ran a $25 million free-to-trade challenge during the World Cup to introduce the ROLR brand and test marketing creative. Young said the campaign met or exceeded internal expectations, helping the company build a database for future cross-marketing and gain insight into prospective users’ trading behavior.
Market Opportunity
Young cited a Macquarie estimate projecting $1.5 trillion in annual prediction-market contract trading volume by 2030, equating to a potential $50 billion total addressable market based on an assumed 3.25% contract take rate. He said sports currently account for much of the market, but finance, politics, cryptocurrency, entertainment and culture could represent significant non-sports opportunities.
Young said High Roller intends to compete through product design, speed, breadth of markets and rapid iteration. He described the company as a publicly traded pure-play prediction-market business, contrasting it with competitors that also operate large sports betting, casino, crypto exchange or social-network businesses.
“We’re excited to get in the game,” Young said. “We’re really, really excited to show you what we can do.”
About High Roller Technologies (NYSEAMERICAN:ROLR)
High Roller Technologies, Inc is an evolving and growth-oriented global online gaming operator. We offer a compelling real money online casino platform. We define the term platform (“Platform”) as the fusion of our technical IP, commercial partnerships, and operational expertise including an in-house developed domain customizable frontend and content management system (CMS) which offers enhanced search engine optimization, direct API integrations, faster load times, and better scalability. We utilize a third party player account management system (PAM) that offers us a high level of control over game integrations, payment provider solutions, and overall player management.
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