Baozun (NASDAQ:BZUN) CEO Purchases 6,000 Shares of Company Stock

Key Points

• CEO Wenbin Qiu purchased 6,000 Baozun shares at an average price of $3.34, investing $20,040 and increasing his direct ownership to 1,672,772 shares. He has made several additional purchases since mid-September.
• Baozun shares opened at $3.47, up 2.1%, with a 52-week range of $2.07 to $3.82 and a market capitalization of approximately $201.6 million.
• Analyst views remain mixed: CLSA upgraded the stock to “outperform” with a $3.80 target, while the overall consensus rating is “Hold” with a $3.80 target price.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu purchased 6,000 shares of Baozun stock in a transaction dated Monday, October 12th. The shares were purchased at an average price of $3.34 per share, with a total value of $20,040.00. Following the completion of the transaction, the chief executive officer directly owned 1,672,772 shares in the company, valued at approximately $5,587,058.48. This represents a 0.36% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at this link.

Wenbin Qiu also recently made the following trade(s):

• On Tuesday, October 13th, Wenbin Qiu purchased 5,800 shares of Baozun stock. The stock was purchased at an average cost of $3.47 per share, for a total transaction of $20,126.00.
• On Monday, September 21st, Wenbin Qiu purchased 6,900 shares of Baozun stock. The stock was purchased at an average cost of $2.85 per share, for a total transaction of $19,665.00.
• On Friday, September 18th, Wenbin Qiu acquired 7,000 shares of Baozun stock. The stock was acquired at an average price of $2.88 per share, for a total transaction of $20,160.00.
• On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was acquired at an average price of $2.74 per share, for a total transaction of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu acquired 7,100 shares of Baozun stock. The shares were acquired at an average cost of $2.84 per share, with a total value of $20,164.00.
• On Monday, September 14th, Wenbin Qiu bought 7,300 shares of Baozun stock. The shares were acquired at an average price of $2.74 per share, with a total value of $20,002.00.

Baozun Stock Up 2.1%

Baozun stock opened at $3.47 on Wednesday. Baozun Inc. has a 52 week low of $2.07 and a 52 week high of $3.82. The business has a 50-day simple moving average of $2.95 and a 200 day simple moving average of $2.78. The stock has a market cap of $201.64 million, a price-to-earnings ratio of -10.52 and a beta of 0.39.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. The firm had revenue of $403.74 million for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Analyst Upgrades and Downgrades

A number of brokerages recently weighed in on BZUN. Wall Street Zen raised shares of Baozun from a "buy" rating to a "strong-buy" rating in a research note on Saturday. CLSA upgraded shares of Baozun from a "hold" rating to an "outperform" rating and lifted their target price for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Citigroup reissued a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Finally, Weiss Ratings reissued a "sell (d-)" rating on shares of Baozun in a research note on Friday, July 17th. Two research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat.com, the company presently has a consensus rating of "Hold" and a consensus target price of $3.80.

Institutional Investors Weigh In On Baozun

A hedge fund recently raised its stake in Baozun stock. Dimensional Fund Advisors LP lifted its position in shares of Baozun Inc. (NASDAQ:BZUN - Free Report) by 3.1% during the 1st quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 593,669 shares of the technology company's stock after purchasing an additional 18,067 shares during the quarter. Dimensional Fund Advisors LP owned about 1.03% of Baozun worth $1,418,000 as of its most recent filing with the Securities & Exchange Commission. 47.29% of the stock is currently owned by institutional investors and hedge funds.

About Baozun

Baozun Inc NASDAQ: BZUN is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands' own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.