Baozun (NASDAQ:BZUN) Insider Junhua Wu Purchases 13,900 Shares of Stock

Key Points

• Insider Junhua Wu purchased 13,900 Baozun shares at an average price of $2.73, investing approximately $37,947. The purchase increased Wu’s holdings to 281,170 shares, following additional purchases in June and September.
• Baozun shares opened at $2.76, with a market capitalization of approximately $160.4 million. The company reported quarterly revenue of $403.74 million and earnings of $0.19 per share, but maintained a negative net margin of 1.26%.
• Analyst sentiment is mixed, with two Buy ratings, one Hold and one Sell; the average rating is Hold and the average price target is $3.80. Institutional investors own 47.29% of the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) insider Junhua Wu purchased 13,900 shares of the firm's stock in a transaction that occurred on Tuesday, September 15th. The shares were acquired at an average cost of $2.73 per share, for a total transaction of $37,947.00. Following the purchase, the insider owned 281,170 shares of the company's stock, valued at $767,594.10. This represents a 5.20% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Junhua Wu also recently made the following trade(s):

• On Wednesday, September 2nd, Junhua Wu acquired 13,500 shares of Baozun stock. The stock was acquired at an average cost of $2.85 per share, with a total value of $38,475.00.
• On Wednesday, June 24th, Junhua Wu acquired 29,000 shares of Baozun stock. The stock was acquired at an average cost of $2.85 per share, with a total value of $82,650.00.

Baozun Stock Up 1.1%

Baozun stock opened at $2.76 on Thursday. The company's 50-day moving average price is $2.80 and its 200-day moving average price is $2.68. The company has a market cap of $160.38 million, a PE ratio of -8.36 and a beta of 0.51. Baozun Inc. has a twelve month low of $2.07 and a twelve month high of $4.67.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. The firm had revenue of $403.74 million during the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of the company. Cetera Investment Advisers lifted its holdings in shares of Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock worth $91,000 after buying an additional 7,289 shares during the period. Nano Cap New Millennium Growth Fund L P bought a new stake in shares of Baozun in the fourth quarter valued at about $133,000. Dimensional Fund Advisors LP lifted its stake in Baozun by 3.1% in the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock worth $1,418,000 after acquiring an additional 18,067 shares during the period. Finally, Northwestern Mutual Wealth Management Co. grew its holdings in Baozun by 75,465,800.0% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after acquiring an additional 754,658 shares in the last quarter. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of equities analysts have recently commented on BZUN shares. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a report on Friday, July 17th. CLSA raised shares of Baozun from a "hold" rating to an "outperform" rating and lifted their price objective for the stock from $3.20 to $3.80 in a research note on Friday, August 28th. Citigroup reissued a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Finally, Wall Street Zen cut shares of Baozun from a "strong-buy" rating to a "buy" rating in a research note on Saturday, August 8th. Two research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Baozun has an average rating of "Hold" and an average target price of $3.80.

Baozun Company Profile

Baozun Inc NASDAQ: BZUN is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.

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