Harley-Davidson (NYSE:HOG) CFO Sells $42,672.84 in Stock

Key Points

• Harley-Davidson CFO Jonathan Root sold 1,554 shares for $42,672.84 under a pre-arranged Rule 10b5-1 trading plan, reducing his holdings by 5.58% to 26,292 shares.
• The company’s latest quarterly results beat expectations, with adjusted EPS of $0.75 versus the $0.65 estimate and revenue of $1.23 billion, although revenue declined 5.9% year over year.
• HOG shares traded around $27.80, while analysts maintained a consensus “Hold” rating and a $27.00 target price; institutional investors own 85.1% of the stock.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CFO Jonathan Root sold 1,554 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $27.46, for a total value of $42,672.84. Following the transaction, the chief financial officer owned 26,292 shares in the company, valued at approximately $721,978.32. This trade represents a 5.58% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Performance

NYSE:HOG traded up $0.65 during mid-day trading on Wednesday, hitting $27.80. 1,455,054 shares of the stock were exchanged, compared to its average volume of 3,051,137. The firm's 50-day simple moving average is $26.24 and its 200 day simple moving average is $23.55. The stock has a market capitalization of $2.89 billion, a price-to-earnings ratio of 17.06, a price-to-earnings-growth ratio of 17.05 and a beta of 1.29. Harley-Davidson, Inc. has a fifty-two week low of $17.09 and a fifty-two week high of $31.25. The company has a debt-to-equity ratio of 0.36, a quick ratio of 1.70 and a current ratio of 1.90.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, beating analysts' consensus estimates of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The firm had revenue of $1.23 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same period in the prior year, the firm posted $0.88 EPS. The company's revenue for the quarter was down 5.9% on a year-over-year basis. As a group, equities analysts anticipate that Harley-Davidson, Inc. will post 0.56 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of equities analysts recently commented on the stock. UBS Group raised their price target on shares of Harley-Davidson from $26.00 to $28.00 and gave the stock a "neutral" rating in a research report on Wednesday. Weiss Ratings raised shares of Harley-Davidson from a "hold (c-)" rating to a "hold (c)" rating in a report on Tuesday, August 11th. Wolfe Research restated an "outperform" rating on shares of Harley-Davidson in a research report on Monday, June 15th. Citigroup raised their target price on shares of Harley-Davidson from $26.00 to $27.00 and gave the stock a "neutral" rating in a report on Sunday, July 12th. Finally, DA Davidson lifted their price target on shares of Harley-Davidson from $30.00 to $33.00 and gave the company a "buy" rating in a research report on Monday, August 17th. One research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of "Hold" and a consensus target price of $27.00.

Institutional Trading of Harley-Davidson

Large investors have recently modified their holdings of the stock. Norges Bank bought a new stake in Harley-Davidson during the fourth quarter worth about $25,766,000. State of Wyoming acquired a new stake in Harley-Davidson during the second quarter worth about $942,000. Robinson Value Management Ltd. bought a new position in Harley-Davidson in the 1st quarter valued at about $3,215,000. Caxton Associates LLP bought a new position in Harley-Davidson in the 1st quarter valued at about $957,000. Finally, Sei Investments Co. raised its position in shares of Harley-Davidson by 100.8% in the 1st quarter. Sei Investments Co. now owns 228,009 shares of the company's stock valued at $4,608,000 after buying an additional 114,441 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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