Insider Buying: Baozun (NASDAQ:BZUN) Insider Acquires 13,500 Shares of Stock

Key Points

• Insider buying: Junhua Wu purchased 13,500 Baozun shares at an average of $2.85, investing $38,475 and increasing their holdings by 5.32% to 267,270 shares. Wu has also made three additional purchases since June.
• Stock and financial performance: Baozun shares opened at $2.79, with a market capitalization of about $162 million. The company reported quarterly earnings of $0.19 per share and revenue of $403.74 million, but maintains a negative net margin of 1.26%.
• Analyst outlook is mixed: Baozun has a consensus “Hold” rating and an average price target of $3.80, with ratings ranging from “Buy” to “Sell.” Institutional investors own approximately 47.29% of the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) insider Junhua Wu purchased 13,500 shares of the firm's stock in a transaction on Wednesday, September 2nd. The stock was acquired at an average cost of $2.85 per share, for a total transaction of $38,475.00. Following the completion of the purchase, the insider owned 267,270 shares in the company, valued at $761,719.50. The trade was a 5.32% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website.

Junhua Wu also recently made the following trade(s):

• On Wednesday, June 24th, Junhua Wu acquired 29,000 shares of Baozun stock. The shares were bought at an average price of $2.85 per share, for a total transaction of $82,650.00.
• On Wednesday, June 17th, Junhua Wu bought 18,500 shares of Baozun stock. The stock was bought at an average cost of $2.84 per share, for a total transaction of $52,540.00.
• On Thursday, June 11th, Junhua Wu purchased 18,000 shares of Baozun stock. The shares were bought at an average cost of $2.69 per share, with a total value of $48,420.00.

Baozun Stock Down 1.1%

NASDAQ:BZUN opened at $2.79 on Friday. The company has a market cap of $162.13 million, a P/E ratio of -8.45 and a beta of 0.51. The firm's 50 day moving average is $2.80 and its two-hundred day moving average is $2.67. Baozun Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $4.88.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. The firm had revenue of $403.74 million for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Wall Street Analysts Forecast Growth

A number of analysts have recently issued reports on the stock. Citigroup reiterated a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Wall Street Zen downgraded shares of Baozun from a "strong-buy" rating to a "buy" rating in a research note on Saturday, August 8th. Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research note on Friday, July 17th. Finally, CLSA raised shares of Baozun from a "hold" rating to an "outperform" rating and upped their price objective for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of "Hold" and an average target price of $3.80.

Institutional Investors Weigh In On Baozun

Several large investors have recently made changes to their positions in BZUN. Schroder Investment Management Group raised its position in Baozun by 4.9% in the fourth quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company's stock worth $6,423,000 after acquiring an additional 113,058 shares in the last quarter. Northwestern Mutual Wealth Management Co. grew its holdings in shares of Baozun by 75,465,800.0% in the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after acquiring an additional 754,658 shares during the last quarter. Dimensional Fund Advisors LP raised its position in shares of Baozun by 2.0% during the third quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company's stock worth $2,442,000 after purchasing an additional 11,593 shares during the period. Arrowstreet Capital Limited Partnership lifted its holdings in shares of Baozun by 21.1% during the third quarter. Arrowstreet Capital Limited Partnership now owns 470,256 shares of the technology company's stock valued at $1,905,000 after purchasing an additional 81,777 shares during the last quarter. Finally, Marshall Wace LLP boosted its position in shares of Baozun by 28.5% in the 4th quarter. Marshall Wace LLP now owns 346,764 shares of the technology company's stock valued at $922,000 after purchasing an additional 76,928 shares during the period. Institutional investors and hedge funds own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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