Insider Buying: Wix.com (NASDAQ:WIX) President Acquires $22,518.64 in Stock

Key Points

• Wix President Nir Zohar bought 376 shares at $59.89 each, investing $22,518.64 and increasing his holdings to 554,577 shares. He also purchased an additional 271 shares in a separate transaction the same day.
• Wix reported quarterly revenue of $563.06 million and adjusted earnings of $1.39 per share, beating analyst expectations, while revenue grew 14.9% year over year. The stock traded at $88.86, with a consensus analyst rating of “Hold” and an average price target of $90.57.
• AI-related litigation and insider selling create an overhang: a class-action lawsuit alleges Wix overstated its AI competitiveness and demand, while director Ron Gutler sold roughly $488,000 of stock under a pre-arranged trading plan. An AI partnership with Google Gemini could nevertheless strengthen Wix’s competitive position.

Wix.com Ltd. (NASDAQ:WIX - Get Free Report) President Nir Zohar purchased 376 shares of the stock in a transaction that occurred on Monday, August 31st. The stock was acquired at an average cost of $59.89 per share, with a total value of $22,518.64. Following the acquisition, the president owned 554,577 shares in the company, valued at $33,213,616.53. The trade was a 0.07% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available at the SEC website.

Nir Zohar also recently made the following trade(s):

• On Monday, August 31st, Nir Zohar acquired 271 shares of Wix.com stock. The shares were bought at an average cost of $59.89 per share, for a total transaction of $16,230.19.

Wix.com Stock Performance

WIX stock traded up $0.48 during midday trading on Wednesday, reaching $88.86. 318,654 shares of the company traded hands, compared to its average volume of 2,171,313. The firm has a market capitalization of $5.18 billion, a price-to-earnings ratio of -25.10, a P/E/G ratio of 41.95 and a beta of 1.02. Wix.com Ltd. has a 52-week low of $40.16 and a 52-week high of $190.93. The business has a 50 day moving average of $61.53 and a 200-day moving average of $66.58.

Wix.com (NASDAQ:WIX - Get Free Report) last announced its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, topping analysts' consensus estimates of $1.13 by $0.26. The firm had revenue of $563.06 million during the quarter, compared to analysts' expectations of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company's quarterly revenue was up 14.9% on a year-over-year basis. During the same quarter in the previous year, the business earned $2.28 EPS. Research analysts anticipate that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Analysts Set New Price Targets

Several equities research analysts have recently weighed in on the stock. Wedbush increased their target price on shares of Wix.com from $55.00 to $80.00 and gave the company a "neutral" rating in a research note on Thursday, August 20th. JPMorgan Chase & Co. dropped their price target on shares of Wix.com from $86.00 to $62.00 and set an "underweight" rating for the company in a research note on Thursday, June 18th. Citigroup reiterated a "neutral" rating on shares of Wix.com in a report on Wednesday, August 12th. Oppenheimer decreased their price objective on shares of Wix.com from $115.00 to $85.00 and set an "outperform" rating for the company in a research note on Thursday, May 14th. Finally, Evercore set a $95.00 target price on Wix.com in a research report on Tuesday, August 4th. Eleven investment analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have given a Sell rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Hold" and a consensus price target of $90.57.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in WIX. Farther Finance Advisors LLC lifted its holdings in Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider's stock valued at $25,000 after buying an additional 132 shares in the last quarter. Geneos Wealth Management Inc. grew its stake in Wix.com by 632.4% in the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider's stock worth $41,000 after acquiring an additional 215 shares in the last quarter. Employees Retirement System of Texas increased its position in shares of Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider's stock worth $46,000 after acquiring an additional 252 shares during the period. Banque Cantonale Vaudoise increased its position in shares of Wix.com by 464.8% during the fourth quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider's stock worth $52,000 after acquiring an additional 409 shares during the period. Finally, National Bank of Canada FI bought a new stake in shares of Wix.com during the third quarter valued at approximately $54,000. Hedge funds and other institutional investors own 81.52% of the company's stock.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.

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