Insider Selling: Harley-Davidson (NYSE:HOG) Director Sells 6,454 Shares of Stock

Key Points

• Insider sale: Director James Farley, Jr. sold 6,454 shares on Feb. 25 at an average $18.71 (totaling $120,754.34), reducing his stake by 28.48% to 16,205 shares (filed with the SEC).
• Quarterly results: Harley-Davidson reported a large EPS miss (‑$2.44 vs. est. ‑$0.92) with revenue of $496.16M down 9.8% year-over-year, and the stock trading near its 52-week low (~$18.38, down 1.6% intraday).
• Dividend and outlook: The company raised its quarterly dividend to $0.1875 (annualized $0.75, ~4.1% yield, ex-dividend Mar. 2), while analysts hold a consensus "Hold" with an average target of $23.50 and mixed ratings ranging roughly $12–$25.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) Director James Farley, Jr. sold 6,454 shares of the company's stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the completion of the transaction, the director owned 16,205 shares of the company's stock, valued at $303,195.55. This trade represents a 28.48% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this link.

Harley-Davidson Stock Down 1.6%

Harley-Davidson stock traded down $0.30 during midday trading on Thursday, hitting $18.38. 3,616,160 shares of the stock were exchanged, compared to its average volume of 3,367,467. Harley-Davidson, Inc. has a 1 year low of $18.30 and a 1 year high of $31.25. The company has a debt-to-equity ratio of 0.52, a current ratio of 2.10 and a quick ratio of 1.83. The firm has a market cap of $2.17 billion, a P/E ratio of 7.04, a P/E/G ratio of 0.76 and a beta of 1.39. The company has a 50 day moving average price of $20.47 and a two-hundred day moving average price of $24.45.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its earnings results on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing the consensus estimate of ($0.92) by ($1.52). Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The business had revenue of $496.16 million for the quarter, compared to analyst estimates of $482.21 million. During the same quarter in the prior year, the business earned ($0.93) earnings per share. The firm's revenue was down 9.8% on a year-over-year basis. On average, sell-side analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd will be issued a dividend of $0.1875 per share. The ex-dividend date is Monday, March 2nd. This represents a $0.75 annualized dividend and a yield of 4.1%. This is a boost from Harley-Davidson's previous quarterly dividend of $0.18. Harley-Davidson's dividend payout ratio (DPR) is presently 28.74%.

Analysts Set New Price Targets

A number of analysts have recently weighed in on the stock. Robert W. Baird set a $22.00 price target on shares of Harley-Davidson in a research report on Wednesday, February 11th. DA Davidson decreased their price objective on shares of Harley-Davidson from $30.00 to $25.00 and set a "buy" rating for the company in a report on Thursday, February 12th. Citigroup dropped their target price on shares of Harley-Davidson from $28.00 to $23.00 and set a "neutral" rating for the company in a research report on Wednesday, January 14th. BMO Capital Markets reaffirmed an "outperform" rating and set a $24.00 price target on shares of Harley-Davidson in a research report on Wednesday, February 11th. Finally, Morgan Stanley reissued an "underweight" rating and issued a $12.00 price objective on shares of Harley-Davidson in a report on Tuesday, February 17th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company's stock. According to data from MarketBeat.com, Harley-Davidson has an average rating of "Hold" and a consensus target price of $23.50.

Institutional Investors Weigh In On Harley-Davidson

Large investors have recently added to or reduced their stakes in the stock. EverSource Wealth Advisors LLC increased its holdings in shares of Harley-Davidson by 139.0% in the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company's stock worth $26,000 after acquiring an additional 549 shares during the period. Pinnacle Holdings LLC bought a new position in Harley-Davidson in the 4th quarter worth about $30,000. Fifth Third Bancorp increased its stake in shares of Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after purchasing an additional 579 shares during the period. Geneos Wealth Management Inc. grew its holdings in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after buying an additional 1,278 shares in the last quarter. Finally, Westfuller Advisors LLC acquired a new stake in Harley-Davidson in the 3rd quarter valued at approximately $67,000. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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