Insider Selling: Honest (NASDAQ:HNST) SVP Sells 79,000 Shares of Stock

Key Points

• Honest SVP Jonathan Mayle sold 79,000 shares at an average price of $5.22, generating $412,380 and reducing his direct ownership by 17.59% to 370,155 shares.
• Honest shares traded at $5.21, near their 12-month high of $5.84, after the company reported quarterly EPS of $0.04 and revenue of $80.19 million, exceeding analyst estimates.
• Analyst sentiment remains mixed: the average rating is “Hold” with a $4.38 price target, although some firms recently raised ratings or targets, including B. Riley’s increase to $5.00.

The Honest Company, Inc. (NASDAQ:HNST - Get Free Report) SVP Jonathan Mayle sold 79,000 shares of the company's stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $5.22, for a total value of $412,380.00. Following the transaction, the senior vice president directly owned 370,155 shares in the company, valued at $1,932,209.10. The trade was a 17.59% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website.

Jonathan Mayle also recently made the following trade(s):

• On Wednesday, May 20th, Jonathan Mayle sold 6,236 shares of Honest stock. The stock was sold at an average price of $3.14, for a total value of $19,581.04.

Honest Trading Down 0.4%

NASDAQ HNST traded down $0.02 during mid-day trading on Tuesday, hitting $5.21. The company's stock had a trading volume of 3,638,825 shares, compared to its average volume of 1,862,362. The firm has a market capitalization of $573.52 million, a price-to-earnings ratio of -47.36 and a beta of 2.12. The company's 50 day simple moving average is $3.81 and its 200 day simple moving average is $3.22. The Honest Company, Inc. has a twelve month low of $2.07 and a twelve month high of $5.84.

Honest (NASDAQ:HNST - Get Free Report) last released its quarterly earnings data on Wednesday, August 5th. The company reported $0.04 earnings per share for the quarter, topping the consensus estimate of $0.01 by $0.03. The firm had revenue of $80.19 million for the quarter, compared to the consensus estimate of $77.83 million. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. As a group, research analysts forecast that The Honest Company, Inc. will post 0.09 EPS for the current year.

Institutional Investors Weigh In On Honest

A number of institutional investors have recently added to or reduced their stakes in the company. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its position in shares of Honest by 6.9% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 49,916 shares of the company's stock worth $235,000 after buying an additional 3,210 shares in the last quarter. Osaic Holdings Inc. grew its holdings in shares of Honest by 33.9% in the second quarter. Osaic Holdings Inc. now owns 14,577 shares of the company's stock valued at $74,000 after acquiring an additional 3,693 shares in the last quarter. The Manufacturers Life Insurance Company increased its position in shares of Honest by 14.9% during the second quarter. The Manufacturers Life Insurance Company now owns 33,734 shares of the company's stock valued at $172,000 after acquiring an additional 4,378 shares during the last quarter. Wealthfront Advisers LLC lifted its holdings in Honest by 24.0% during the fourth quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company's stock worth $65,000 after acquiring an additional 4,873 shares during the period. Finally, Caitong International Asset Management Co. Ltd lifted its holdings in Honest by 1,392.2% during the third quarter. Caitong International Asset Management Co. Ltd now owns 7,073 shares of the company's stock worth $26,000 after acquiring an additional 6,599 shares during the period. 45.54% of the stock is owned by institutional investors.

Analyst Ratings Changes

A number of equities analysts have issued reports on the company. Northland Securities set a $5.50 price target on Honest in a research note on Thursday, August 6th. Morgan Stanley set a $3.40 target price on Honest in a report on Thursday, May 7th. Freedom Capital raised Honest from a "hold" rating to a "strong-buy" rating in a research report on Thursday, August 6th. B. Riley Financial upped their price target on Honest from $4.00 to $5.00 and gave the stock a "buy" rating in a report on Thursday, August 6th. Finally, Wall Street Zen raised Honest from a "hold" rating to a "buy" rating in a research report on Saturday. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Hold" and an average price target of $4.38.

Honest Company Profile

The Honest Company, Inc NASDAQ: HNST is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.

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