Insider Selling: MediaAlpha (NYSE:MAX) CTO Sells 12,000 Shares of Stock

Key Points

• MediaAlpha CTO Kuanling Amy Yeh sold 12,000 shares at an average price of $13.55, generating $162,600. The transaction was conducted under a Rule 10b5-1 plan to cover tax withholding tied to vested equity awards, leaving her with 541,985 shares.
• MediaAlpha reported quarterly EPS of $0.65, exceeding the $0.23 consensus estimate, while revenue of $316.88 million also topped expectations. Analysts’ consensus rating is “Moderate Buy,” with an average price target of $13.86.
• MAX shares recently traded at $12.64, with a 52-week range of $7.09 to $14.70; institutional investors own approximately 64.39% of the company.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) CTO Kuanling Amy Yeh sold 12,000 shares of the firm's stock in a transaction that occurred on Friday, August 14th. The stock was sold at an average price of $13.55, for a total transaction of $162,600.00. Following the sale, the chief technology officer owned 541,985 shares of the company's stock, valued at $7,343,896.75. This trade represents a 2.17% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Kuanling Amy Yeh also recently made the following trade(s):

• On Friday, June 26th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.16, for a total value of $33,480.00.
• On Friday, June 5th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.89, for a total value of $26,670.00.

MediaAlpha Stock Performance

Shares of NYSE MAX traded down $0.53 during trading hours on Monday, reaching $12.64. 537,009 shares of the stock were exchanged, compared to its average volume of 941,328. The firm has a market capitalization of $774.33 million, a price-to-earnings ratio of 7.80 and a beta of 1.11. The stock's fifty day simple moving average is $12.44 and its 200 day simple moving average is $10.31. MediaAlpha, Inc. has a 52 week low of $7.09 and a 52 week high of $14.70.

MediaAlpha (NYSE:MAX - Get Free Report) last released its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.23 by $0.42. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%.The business had revenue of $316.88 million during the quarter, compared to the consensus estimate of $300.87 million. Research analysts predict that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several research firms recently commented on MAX. Capital One Financial set a $11.00 price target on shares of MediaAlpha in a research note on Tuesday, June 9th. Canaccord Genuity Group lifted their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the stock a "buy" rating in a research note on Thursday, July 30th. Zacks Research downgraded shares of MediaAlpha from a "hold" rating to a "strong sell" rating in a report on Tuesday, May 19th. JPMorgan Chase & Co. increased their target price on shares of MediaAlpha from $11.00 to $12.00 and gave the stock an "overweight" rating in a research report on Thursday, April 30th. Finally, Weiss Ratings raised shares of MediaAlpha from a "hold (c-)" rating to a "hold (c)" rating in a report on Wednesday, July 1st. One analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, MediaAlpha currently has an average rating of "Moderate Buy" and a consensus target price of $13.86.

Institutional Trading of MediaAlpha

A number of institutional investors have recently modified their holdings of the stock. Caitong International Asset Management Co. Ltd increased its position in shares of MediaAlpha by 5,900.0% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company's stock worth $28,000 after purchasing an additional 2,124 shares during the period. Rockefeller Capital Management L.P. grew its stake in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock worth $36,000 after buying an additional 2,777 shares in the last quarter. Strs Ohio acquired a new stake in MediaAlpha during the fourth quarter worth about $49,000. Quarry LP increased its holdings in MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock valued at $47,000 after buying an additional 1,234 shares during the period. Finally, Tower Research Capital LLC TRC increased its holdings in MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock valued at $61,000 after buying an additional 1,213 shares during the period. 64.39% of the stock is currently owned by institutional investors.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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