Insider Selling: MediaAlpha (NYSE:MAX) CTO Sells 3,000 Shares of Stock

Key Points

• CTO Kuanling Amy Yeh sold 3,000 shares of MediaAlpha on April 10 at an average price of $9.25 under a pre-arranged Rule 10b5-1 plan to cover tax withholding, leaving her with 574,879 shares (a ~0.52% ownership decline).
• The April sale continues a recent pattern of insider dispositions—including a 12,000-share sale in February and several 3,000-share sales in January–March—indicating ongoing insider selling activity.
• Shares traded down about 2.8% to $9.07 on the day; MediaAlpha beat EPS expectations but slightly missed revenue, and analysts have lowered targets to a consensus of roughly $12.70 amid mixed ratings.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) CTO Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock in a transaction on Friday, April 10th. The stock was sold at an average price of $9.25, for a total transaction of $27,750.00. Following the transaction, the chief technology officer directly owned 574,879 shares in the company, valued at approximately $5,317,630.75. This represents a 0.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Kuanling Amy Yeh also recently made the following trade(s):

• On Friday, March 27th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.44, for a total value of $28,320.00.
• On Friday, March 6th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.34, for a total value of $31,020.00.
• On Friday, February 13th, Kuanling Amy Yeh sold 12,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.31, for a total transaction of $87,720.00.
• On Friday, January 16th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.48, for a total transaction of $34,440.00.

MediaAlpha Trading Down 2.8%

Shares of MAX stock traded down $0.26 on Friday, hitting $9.07. 336,937 shares of the stock were exchanged, compared to its average volume of 811,710. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92. The business has a 50-day moving average of $9.18 and a 200 day moving average of $11.04. The firm has a market capitalization of $584.76 million, a P/E ratio of 23.25 and a beta of 1.39.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, topping the consensus estimate of $0.25 by $0.25. The company had revenue of $291.16 million during the quarter, compared to analysts' expectations of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business's quarterly revenue was down 3.2% on a year-over-year basis. During the same period last year, the business earned $0.08 EPS. As a group, research analysts forecast that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Analyst Ratings Changes

MAX has been the subject of a number of analyst reports. Royal Bank Of Canada decreased their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an "outperform" rating for the company in a research report on Tuesday, February 24th. Wall Street Zen cut shares of MediaAlpha from a "strong-buy" rating to a "buy" rating in a report on Saturday, March 28th. Zacks Research downgraded shares of MediaAlpha from a "strong-buy" rating to a "hold" rating in a research report on Wednesday, March 25th. The Goldman Sachs Group reduced their price objective on MediaAlpha from $13.50 to $11.50 and set a "neutral" rating for the company in a report on Tuesday, February 24th. Finally, Weiss Ratings raised MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research report on Wednesday, February 25th. Four investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $12.70.

Hedge Funds Weigh In On MediaAlpha

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Caitong International Asset Management Co. Ltd lifted its position in MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company's stock worth $28,000 after purchasing an additional 2,124 shares during the period. Rockefeller Capital Management L.P. grew its stake in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock worth $36,000 after buying an additional 2,777 shares in the last quarter. Quarry LP increased its holdings in MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock valued at $47,000 after buying an additional 1,234 shares during the period. Strs Ohio bought a new position in MediaAlpha in the 4th quarter valued at about $49,000. Finally, Tower Research Capital LLC TRC raised its position in shares of MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock valued at $61,000 after buying an additional 1,213 shares in the last quarter. 64.39% of the stock is owned by institutional investors and hedge funds.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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