Insider Selling: Roku (NASDAQ:ROKU) Insider Sells 3,431 Shares of Stock

Key Points

• Charles Collier, a Roku insider, sold 3,431 shares on April 16 at an average price of $110.17 under a pre-arranged Rule 10b5-1 plan, reducing his stake by about 30.8% (≈$378k), and he has executed several larger sales earlier in April and March.
• Roku recently surpassed 100 million streaming households and shows ad-driven Platform revenue strength, while analysts hold a consensus "Moderate Buy" with a target around $127.79.
• Shares were trading up ~2.3% near $111.87 ahead of Q1 earnings on April 30, but sentiment may be pressured by insider selling (including CEO Anthony Wood), a Zacks downgrade and an ongoing discrimination suit.

Roku, Inc. (NASDAQ:ROKU - Get Free Report) insider Charles Collier sold 3,431 shares of the firm's stock in a transaction on Thursday, April 16th. The shares were sold at an average price of $110.17, for a total transaction of $377,993.27. Following the sale, the insider owned 7,700 shares in the company, valued at $848,309. The trade was a 30.82% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00.
• On Thursday, March 5th, Charles Collier sold 1,715 shares of Roku stock. The stock was sold at an average price of $100.00, for a total value of $171,500.00.
• On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The shares were sold at an average price of $95.57, for a total transaction of $163,902.55.

Roku Stock Up 2.3%

ROKU stock traded up $2.54 during mid-day trading on Thursday, hitting $111.87. The company had a trading volume of 2,946,558 shares, compared to its average volume of 3,325,169. Roku, Inc. has a 12-month low of $57.01 and a 12-month high of $116.66. The company has a 50-day moving average price of $94.51 and a 200 day moving average price of $99.68. The company has a market capitalization of $16.49 billion, a price-to-earnings ratio of 196.27 and a beta of 2.00.

Roku (NASDAQ:ROKU - Get Free Report) last posted its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping analysts' consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The company had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. During the same period in the previous year, the business earned ($0.24) earnings per share. The firm's revenue for the quarter was up 16.1% on a year-over-year basis. As a group, analysts expect that Roku, Inc. will post -0.3 EPS for the current year.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported it has surpassed 100 million streaming households worldwide, a major scale milestone that increases ad reach and pricing leverage for its platform. Roku hits 100M households
• Positive Sentiment: Platform/advertising strength: reporting shows the Platform segment drove the bulk of revenue (about $4.15B of $4.74B in the referenced period), underscoring ad revenue as the growth engine. Ad-driven revenue
• Positive Sentiment: Roku is splitting its broad “Platform” segment into discrete Advertising and Subscriptions units, improving transparency into ad vs. subscription economics — this can reduce investor uncertainty about profitability and unit economics. Segment reporting overhaul
• Positive Sentiment: Product and content initiatives — software fixes (restore offline local TV), new original programming and sports docuseries — should boost engagement and ad inventory quality over time. Offline local TV restore Gamechangers docuseries
• Neutral Sentiment: Near-term catalyst: Q1 2026 earnings are scheduled for April 30 — results and guidance on ad growth, ARPU and margins will be the primary test of current optimism. Earnings date
• Negative Sentiment: Insider selling: CEO Anthony Wood sold 50,000 shares under a pre-arranged 10b5-1 plan (filed at ~$100.88). While planned, insider sales can weigh on sentiment. SEC Form 4
• Negative Sentiment: Zacks downgraded Roku from "strong-buy" to "hold," a change that may reduce buy-side enthusiasm among investors following recent gains. Zacks downgrade
• Negative Sentiment: Legal risk: a discrimination suit alleging HR mishandled racism complaints introduces reputational and legal overhang that could modestly pressure sentiment. Discrimination suit

Wall Street Analyst Weigh In

Several analysts recently weighed in on the company. Robert W. Baird lifted their price objective on Roku from $110.00 to $120.00 and gave the company an "outperform" rating in a report on Monday, April 6th. Moffett Nathanson reiterated a "neutral" rating and set a $100.00 price objective on shares of Roku in a report on Friday, February 13th. Bank of America raised their price objective on Roku from $115.00 to $140.00 and gave the stock a "buy" rating in a research report on Monday, January 12th. Jefferies Financial Group increased their price target on Roku from $135.00 to $140.00 and gave the stock a "buy" rating in a research report on Monday. Finally, Arete Research set a $132.00 price objective on Roku and gave the company a "buy" rating in a research note on Monday, January 5th. Twenty-one research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat, Roku has a consensus rating of "Moderate Buy" and a consensus target price of $127.79.

Institutional Trading of Roku

Several institutional investors have recently bought and sold shares of the business. Vanguard Group Inc. raised its stake in shares of Roku by 2.5% during the 3rd quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company's stock worth $1,301,557,000 after buying an additional 322,858 shares during the period. AQR Capital Management LLC lifted its position in shares of Roku by 10.6% during the 4th quarter. AQR Capital Management LLC now owns 2,860,149 shares of the company's stock valued at $310,298,000 after buying an additional 274,024 shares in the last quarter. Geode Capital Management LLC grew its stake in Roku by 7.3% in the 4th quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company's stock valued at $267,389,000 after acquiring an additional 168,214 shares during the period. Holocene Advisors LP increased its holdings in Roku by 352.3% in the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company's stock worth $165,259,000 after acquiring an additional 1,285,585 shares in the last quarter. Finally, Jacobs Levy Equity Management Inc. raised its holdings in shares of Roku by 0.8% during the fourth quarter. Jacobs Levy Equity Management Inc. now owns 1,509,686 shares of the company's stock valued at $163,786,000 after acquiring an additional 12,705 shares during the last quarter. 86.30% of the stock is owned by institutional investors and hedge funds.

About Roku

Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

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