Braze (NASDAQ:BRZE) is a global customer engagement platform provider that helps businesses build long-term relationships with their customers through real-time, data-driven messaging. Founded in 2011 under the name Appboy and rebranded as Braze in 2017, the company has established itself as a leader in marketing automation by offering a unified interface for orchestrating campaigns across email, push notifications, in-app messages, SMS and webhooks. Braze’s cloud-native architecture is designed to process large volumes of user data quickly, enabling marketing and product teams to deliver personalized experiences at scale.
The core of Braze’s offering is a toolkit of products that allow clients to manage customer lifecycles from acquisition through retention. Features include audience segmentation based on behavioral data, multichannel campaign orchestration, A/B testing, journey analytics and AI-powered recommendations. The platform integrates with a wide range of third-party systems—such as data warehouses, CRM platforms and advertising networks—to ensure that messaging strategies align with broader business data and customer profiles.
Braze serves clients across a variety of industries, including retail, e-commerce, media, entertainment, financial services and travel. Its technology is used by brands seeking to deepen engagement and drive revenue growth through personalized, contextually relevant communications. With headquarters in New York City and additional offices in North America, Europe and the Asia-Pacific region, the company supports a global customer base, helping organizations navigate complex regulatory environments and localize content for diverse markets.
The leadership team is headed by co-founders and executives who bring deep expertise in software engineering, data science and digital marketing strategy. Chief Executive Officer Bill Magnuson, Chief Technology Officer Mark Ghermezian and Chief Product Officer Jon Hyman steer Braze’s product roadmap and expansion efforts, focusing on innovation in AI-driven engagement and cross-functional collaboration. Since its initial public offering in 2023, Braze has continued to invest in research and development to enhance platform agility, security and analytics capabilities for its enterprise and mid-market customers.
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